Masonry Category

Stan Lee’s 16 Quotes to Inspire Success in Your Life and Business

The patriarch of Marvel Comics, who helped usher a new era of comic books and entertainment, Stan Lee was just announced deceased, a year after his beloved wife Joan B. Lee. Stan Lee’s influence stretches past his colorful and witty comic books, his work influenced a new revolution of movie franchis...

MENA’s first GEN-operated Entrepreneurship Hub to open in Egypt by 2021

Since early November, Global Entrepreneurship Week (GEW) by the Global Entrepreneurship Network (GEN) has been in full swing, helping entrepreneurs of all ages explore their potential through dozens of events and activities. Although this isn’t GEN’s first time in Egypt, this year they teamed up wit...

Hyde Park Developments Launches Farida Osman new personal brand

Young Olympian swimmer Farida Osman is an upcoming public figure, in and outside the pool. She is a growing aspirational brand, one that many brands are after. Personal brands have become an important factor for athletes of any sport to stay on the top of their game. Personal branding’s benefits for...

MAYDAY: New roadside assistance app to save the day with ride-hailing-like tech

In 2017, CAPMAS announced that there was over 9.4 million registered cars in the country, not to mention those that are currently not registered.  And although car accident rates have dropped 24.6% in 2017 compared to 2016, with around 17,201 damaged vehicles, the amount of cars left on the side of ...

Are local audiences ready for AR and VR? CGEVO talks about immersive experience

The local marketing scene continues to be full of potential, talent and self-imposed limitations. Many marketers remain persistent in the classic ways of mass audience reach and books from college years past. Although there is a growing number of marketers, both traditional and digital focused, that...

CIB wins Best Emerging Markets Bank award, shows power of local banking

Emerging markets are just that, emerging and constantly growing. They are growing forces of economic power that are still evolving and still innovating. While established markets are looking for reasons on who to blame for stagnant growth, developing markets continue to build upon success and failur...

Controversial Toyota Fortuner Ad: is it sexist or gender positioning?

In a world where every word spoken or written is criticized, being politically correct has taken center stage as an important focus for many brands. For some consumers, politically correct means to become neutral, advertising to a broad neutral audience rather than singling out a certain segment or ...

NASA Girl’s BBQ turns to be social experiment on fake news

For the last few days, hundreds of Egyptians have fallen in love and filled with laughter after a young woman’s random Instagram story about a “space rocket barbeque” went viral. Young Sarah Abou El-khair posted on her Instagram stories a wild story on how NASA, or SpaceX, could help “end world hung...

How is Egypt’s Current Image?

The country continues to push through as a fresh batch of news hits the airwaves, both good and bad. Egypt’s reputation and image remains constantly changing, falling on both sides of the spectrum, with local and international views largely on different sides. But local and international perceptions...

Samsung and Apple caught deliberately slowing phones, penalized by Italy

For many years, and many generations of smartphones, brands have been accused of reducing the performance of older phones to push sales of new phones. Last year, phone manufacturer Apple admitted to this practice, after several reports by users. The iPhone manufacturer admitted last December that th...