Masonry Category

Talaat Harb Is Back Again To Spread Positivity Through Ramadan Campaign

People will appreciate what will add value to their lives. And the winning brands always know how to understand their consumers’ thinking and their decision making process. Winner brands do not just focus on the commercial side of things but also make sure that the campaign delivers a unique s...

WE releases one of the best cinematic trailers of Ramadan 2018 yet

This is WE’s first year as a competing telecom service provider. Last week, we saw WE’s offbeat tactical ear-worm and the release of ad/teaser for their World Cup campaign [100 Million Voice]. Read more about it here ► WE launches Ramadan tactical Ad while planning for World Cup mega campaign Today,...

City Edge Developments and the New Urban Communities Authority sign protocol agreement

The real estate market remains one of the highest growing industries in the country due to a population boom. Demand for both residential and commercial communities continue to rise every year. To meet with demands, last week, the New Urban Communities Authority (NUCA) signed a protocol agreement wi...

WE launches Ramadan tactical Ad while planning for World Cup mega campaign

Telecom brands usually generates Egypt’s top buzzing campaigns on digital media during the holy month. Telecom Egypt’s WE has only been around for a little over half a year, and is still trying prove itself as a major telecom service player. Although the company behind it may technically own all the...

Creating a masterpiece, watch the BBC’s trailer for World Cup 2018

The World Cup is 25 days away. BBC Sport are one of the TV channels where fans will be able to watch the games LIVE. The BBC’s World Cup trailer is created to deliver an operatic montage of historic and memorable events from football’s biggest tournament. Inspired by how history was once recorded wi...

Orange’s Ramadan 2018 ad is first to hit 1M views on Facebook

This year may be the brand’s 3rd time in Ramadan since its rebranding from Mobinil, but Orange has quickly been gaining in terms of advertising levels since its entrance. The first half of the year has been doing well for Orange, whose Orange Eagle launched one of the most influential ads of the yea...

Vodafone launches first mixed World Cup and Ramadan mega campaign

It’s the first day of Ramadan and brands are jumping into the Arab Superbowl, throwing their best work onto our screens. One of the biggest anticipated campaigns has always been telecommunications service giant, Vodafone. Vodafone’s ads have continued to lead the holy month’s Superbowl, usually rece...

Ramadan 2018 Campaigns: First Day Recap

It’s finally here, Ramadan has started and so has the festivities we all expect throughout Ramadan. The lanterns are swinging in the wind, with bright lights covering dozens of buildings and the sounds of plates as Iftar goes into full swing. The Arab Superbowl has also started, with Ramadan being t...

Ramadan 2018: Twitter embraces Ramadan themed content

Social media platforms have changed the way we connect and communicate with people, our beliefs and values. For Ramadan, it has brought Muslim communities closer than ever, especially those who are living in countries with smaller Muslim communities. Twitter is a platform known for its speed on keep...

Mountain View deviates from Real Estate norm and creates its own Fawazer for Ramadan 2018

Ramadan is right around the corner. In a few hours, tv, mobile and computer screens will be filled with some of the most worked-on ads of the year. The high saturation of ads is a staple of this time of the year, with many industries having created unspoken rules or standards for the types of ads th...

What do we expect from brands this Ramadan?

As lifestyles shift due to the holy month, so should the focus of brands. Ramadan is a great time to be more spiritual, engaged and helpful as both people and a brand. It is also a time where consumers are more skeptical and critical of brands and their actions. With increases in viewership, both on...

Shell gives a marketing lesson in how to create an Egyptianized campaign

While all marketers knows that “Content Is King, But Engagement Is Queen” it seems like the story is the real king of any advertisement campaign. There is no need to use weak signals when you aim at developing strong marketing ideas. Connecting to your people’s hearts and minds is ...