Masonry Category

Case Study: Amr Diab and Vodafone dream wedding campaign

When we see Egyptians collaborating for random act of kindness, it ignites hope in our hearts again. In their latest initiative together, Vodafone and Amr Diab flicked the festive vibes on social media and many Egyptian brands joined the party. But frankly speaking, its not pure spontaneous gesture ...

Case Study: Real Estate and digital, what kind of content engages?

It’s not new news that digital is a strong contender for reaching massive audiences vs outdoor advertising. This doesn’t stop many brands from putting most of their effort on outdoor billboards and activations while avoiding trying to balance both offline and online marketing. With the local real es...

Mohamed Salah and the Egyptian Football Association conflict: Different perspective

It has been above the fold, the major crisis that happened recently between the Liverpool and Egypt footballer, Mohamed Salah and the Egyptian Football Association. Starting from Salah’s image that was used to promote Egypt’s official sponsor WE, while he has a sponsorship deal with rival company Vo...

Between Disney show and Gouna Film Festival, Narrative may not have a happy ending

According to my eight-year-old daughter, Lara, who keeps inspiring me day after day, stories must have happy ending. Cinderella eventually finding her prince, the beauty falling in love with the beast and the bad witch facing a dreadful fate, we grew up to Disney’s fairytales epitomizing happy endin...

JWT loses Egypt’s tourism account to local agency Synergy

JWT is off Egypt’s tourism account next week. Egypt’s Ministry of Tourism will not renew the multi-million dollar contract with global advertising agency J. Walter Thompson. The government does not intend to renew its contract with JWT to promote tourism in Egypt, which set to expire on Monday, 17 S...

6 worth it things to do during Creative Industry Summit [Ramadan Edition 2018]

It’s that time of year again when brands and marketing agencies assemble together to discuss the year’s best Ramadan campaigns, insights and trends. Ramadan continues to be our biggest marketing and branding event of the year, and looks to continue the tradition for many more years. What does change...

Christian Møller-Holst [Interview]: How CSR can become a profitable business model

Audiences are growing more business-savvy by the day, absorbing knowledge and quickly reacting to it through social media platforms. They have formed tribes and communities according to their beliefs, concerns and causes. They have also become more expectant, expecting companies to become more focus...

How to Be a Leader: 150 pages to leadership [Book Review]

Literacy and leadership skills aren’t a birthright, they are born from hard work, open minds and experience. This is why we thought a great way to celebrate World Literacy Day, September 8, was to go through a leadership book. We chose The School of Life’s How to be a Leader by Martin Bjergegaard an...

Is Ramadan Celeb Marketing still effective? [Interview]

Celebrity Marketing is always at its highest during the Ramadan Superbowl season, and sadly the approach continues to be the same every year. We all know how much certain brands are willing to save all year for a shot of having dozens of celebrities in one ad spot. It causes the question of whether ...

China’s richest man Jack Ma will retire on his 54th birthday

In an interview with the New York Times Jack Ma revealed his plan to step down as executive chairman of Alibaba on Monday. The retirement makes Ma one of the first founders among a generation of prominent Chinese internet entrepreneurs to step down from their companies. Also Read ➤ Jack Ma advice fo...

Flex is Ahmed El-Sakka’s New Superpower

Vodafone started a new campaign for the flex tariff named “Flex coins” with the hash-tag [#تعمل اكتر…خليك_فليكس ] starring Ahmed El-Sakka, the action icon in the Egyptian cinema. The idea that El-Sakka is always known as an intrepid fearless guy who is always eager to help people in need, even...

The Lamborghini OPPO Find X: Faster is always better

The future of technology has always looked bright as thousands of tech startups and companies battle to make tech easier, affordable and more efficient. Technology continues to evolve to improve the human experience through our experiences through technology. With massive world changing breakthrough...