Masonry Category

Is there growth with social media in MENA societies?

The amount of people who have internet access or have a smartphone continues to grow, and emerging markets are expanding their reach online. In social media and internet usage, rates are increasing annually, quickly reaching the levels seen in already developed countries. In more developed countries...

20 entrepreneurship quotes from the world’s richest CEOs

Most people don’t just end up rich, unless you’re some kind of royalty, and they don’t get become successful by accident. Whether you need a pick me up, or are looking for sound advice, these quotes from Forbes’s top ten billionaires will give you something to think about. Recommended  ➤ Steve Jobs’...

Egypt plans to bid for 2030 FIFA World Cup and 2032 Olympics, but at what cost?

Egypt is currently struggling with nation branding and its worldwide image. It is such as key issue that events such as the Narrative Summit have been created to discuss action. In a bid to improve national branding and standing, Egypt has announced that it is planning to host major sporting events ...

Egypt plans to host World Cup 2030

With more than 5,000 years of culture and tradition, as well as its magnificent sports enthusiasm, Egypt with its capital Cairo envisages hosting major sport events in the course of a medium to long term economic development strategy. Egypt is planning to bid to host the 2030 World Cup, the country’...

Why not giving a fuck helps you to overcome negative experiences

We’ve all had those days, months and even years, when there is so much baggage and pressure on you to do something, to care or to think of that it just feels all too much. A prime example is Mohamed Salah during the recent FIFA World Cup. Extreme pressure put him at a disadvantage, other than his ow...

World Cup 2018 bet: IKEA wins Zlatan Ibrahimovic vs David Beckham challenge

England vs. Sweden: Zlatan Ibrahimovic has proposed a brilliant offer with former teammate David Beckham in relation to the anticipated World Cup quarter final game between Sweden and England tomorrow. Ibrahimovic, 36, was not included in the Sweden squad for the finals in Russia despite saying in A...

North Edge towers brings the 365-Days Northern Coast experience

It’s finally summer, and with thousands of Egyptians finishing school, taking summer off and returning from Russia, beaches have become filled to the brink with swimsuits and splashing of water. The beach is where we’d all like to be around now, as the summer heat quickly rises up, especially in som...

Ramadan 2018 Top Trends Recap. Here’s what brands need to know

World Cup fever is slowly disappearing as national team cheerers come flying back from Russia, and we put our hopes aside, saving our energetic cheers for our next turn at the next world cup. This year’s main two advertising seasons were put together, culminating into one giant season that has been ...

World Cup 2018: KFC advert go viral after Neymar’s injury spectacle

Brazilian superstar Neymar may have helped his team beat Mexico to advance in the World Cup but he didn’t seem to win any new fans. Fast food giant KFC “South African branch” have made a funny advert published on 15 June but it went viral after the social media meme storm to poke fun at ...

4 ways the cloud is creating, not eliminating, jobs opportunity

Five million jobs are expected to be lost to automation by 2020. That may sound like a scary figure, but as these roles disappear, new jobs are set to spring up in their place. In fact, 80 percent of the jobs we expect to see as soon as 2025 don’t even exist yet. According to research conducted by I...

Ogilvy rebrands, re-founds and breaks barriers to modernize; Paul O’Donnell Q&A

In the last few decades, it has been easy to see just how much the marketing and PR industries have changed and evolved. Evolution has become a necessity. It’s been an intense ride, with a crazy influx of new technologies, platforms, communication channels, strategies and changes to the average cons...

Lantern Awards 2018 winner announced!

Ramadan may be over but the challenge and exciting competition hasn’t completely left just yet. Google just announced this year’s winner of the 2018 Lantern Awards, a 3-year-old competition focused on revealing the most engaging and viewed Ramadan and Eid ads on YouTube.   This year Google has ...