Masonry Category

Officially: Careem to become a fully-owned subsidiary of Uber

Uber and Careem compete in passenger transport and food delivery across the Middle East, north Africa and south Asia. Uber is buying Middle Eastern Careem in a deal that marks a shift in the US ride-hailing company’s global strategy. Uber and Careem have reached an agreement for Uber to acquire Care...

Should MENA be looking into China’s youth for the future? Zak Dychtwald talks Young China

Economic masters and newspapers all over the world talk about the “China Opportunity.” The Chinese continue to innovate and evolve at super-fast rates, it is also one of the fastest growing consumer markets, making it an important country to watch. But while the West has been worrying about the East...

Uber “to announce” Careem acquisition for at least $3.1 Billion

(Reuters) – Uber Technologies Inc will announce plans to acquire Dubai-based rival Careem Networks FZ as early as this week, Bloomberg reported on Sunday, citing people familiar with the matter. Careem as a brand will remain for a period of time but will eventually disappear as the operation w...

You talkin’ to me? Anghami and Unilever say yes, yes we are

Personalize the experience, personalize your emails, personalize the product, personalize, personalize, personalize. With the emergence, and the growth, of website cookies, big data and more, marketing has been shifting towards trying to create more personalized ads and content that make consumers f...

Everything I have is because of you, Babyshop Mother’s Day Campaign

Within the various cultures of MENA, one of the things that stays the same is a heavy focus on the matriarchs that keep families together. This makes Mother’s Day quite the occasion for many brands to jump upon, making it an expected experience for consumers who are used to chasing after promotions ...

Instagram testing new shopping feature to make online shopping easier

While Egypt and MENA have barely jumped into the Instagram shopping game, the USA is getting a brand-new shopping feature that will make it much easier for users to shop within the platform. The photo-sharing platform released yesterday that they have launched “Checkout on Instagram,” currently only...

The Preservation Robot: Using SEO to fight for Cultural Diversity online

Eco-warriors march and remind us that animals are going extinct from environmental damage, but not many talk about the destruction of people. More specifically, the loss of indigenous cultures and people due to globalization. To address the homogenization of world culture (when cultures mix and merg...

Creative Industry Summit opens new tracks for 10th edition [Updated]

The Creative Industry Summit has been around for 5 years now, welcoming international and local experts to talk and discuss creative, marketing, innovation and personal journeys. This has made it one of the more sought-after marketing events of the year, and it is celebrating its 10th edition alongs...

Dubai Lynx announces MENA’s most creative campaigns and people of 2019

If you’ve been following us on Instagram, you’ll know that we had the honor of joining the region’s elite creative forces at the 2-day Dubai Lynx creative festival, a sister festival of the Cannes Lions International Festival of Creativity. This year’s Dubai Lynx was no different from other years; a...

INERTIA is now using the power of sports to grow the brand and business

Sports sponsorship is booming; never before has witnessed Egyptian brands investments been put into marketing with athletes, sports teams, or sporting events. And this time is not about Football and the upcoming 2019 AFCON! Inertia announced its athletic support program which provides a nurturing sp...

Turning Worriers to Warriors: Defeating the Glass Ceiling on Women’s Day

The glass ceiling continues to affect thousands of women in the work force, acting as an unseen barrier, keeping many from advancing towards things they work hard for. Whether it is something that gets pushed upon you from others in the office, or self-placed, the glass ceiling is something that man...

The Grand Egyptian Museum and The Awakening Minds

As a person who swears by nation branding as an indispensable element for any country to move forward and the linchpin of Egypt’s stability and the government’s development drive, identifying Egypt’s brand identity will continue to remain my eternal quest. Branding our nation is a massive liability ...