Masonry Category

Nissan wins Dubai Lynx “Advertiser of the Year” 2019

It is only the 3rd week of the year but awards are already on top of mind. Press releases of some of the biggest wins of the marketing world are making it out, with Nissan being one of the first announced to win big early this year. Dubai Lynx is MENA’s premier festival of creativity, a sister festi...

The power of Hackathons: Vodafone shows off Tech focus with first Innovation Hackathon 010

Encouraging youth and enabling technological innovations are the future of growing major brands alongside digital transformation. It has become more and more important for major brands to seek outside perspectives on technology that can improve lives and businesses. Recently, to engage with the loca...

Etisalat Christmas Story: Shereen Reda and Santa Claus deliver the Emerald experience

The holidays are always a family season, to be filled with joy and laughter from both the fully grown and youth alike. As we pass the first part of the holiday season with Christmas, the new year begins. The new year symbolizes a rebirth, and encourages a moment of reflection, to breathe and praise ...

Digital Marketing Trends to Watch Out for in 2019

It’s the second week of the new year, it still seems like we have time to edit strategies and prepare for the new year ahead of us. It’s been a slow two weeks for most, with for some being the toughest few weeks of the year. Either way, the new year is upon us and it is time to really Think Ah...

27 Quotes To Work By To Encourage A Better 2019

It’s 2019, and the new year is finally upon us. There is a new batch of 365 days, 365+ opportunities and 365+ chances to end another year with a bigger bang and success rate. Motivational quotes are a great way of starting the year with inspiration and excitement, but as marketers, we also have to k...

2018 – A year full of achievements for Orange ends with YouTube’s Golden Play Button Award

2018 was a big year for this telecom service provider. The year saw Orange appear almost everywhere, beginning with their very first campaign of the year with Ahmed Amin and the song La2. We could see that the brand was playing with different styles throughout 2018’s Q1. Throughout the year, Orange ...

The Most Important Digital Metrics For Successful Digital Marketing in 2019

The numbers are your mightiest weapon for 2019 as digital and social analysis continue to display their powerful ability to strengthen campaigns and increase conversion. While views continue to be the local metric of choice, more and more brands and agencies are learning the importance of different ...

Best friends with thieves? Ahram security’s newest campaign

Home security is no joke, millions of homes are broken into everyday all over the world. Home invasions, or burglary, aren’t just about the items looted, but it can rob the people of their sense of home and security. Many people whose homes have been stolen from become unsure of themselves and wheth...

Discover how to engage with your chatbots with 3 examples

Lately, there has been a lot of local interest in chatbots, there is a slowly growing list of local brands using them as well. Unfortunately, when most brands and agency’s talk about chatbots, they talk about 24/7 customer service. Chatbots can be so much more than that. The conversational technolog...

Social Media’s Influence on Cosmetics Industry: Medical Makeup in Egypt

Instagram and Facebook’s influence are not to be taken lightly by industries, and we’ve known it for a while now. Millennials and younger generations are changing the cosmetics industry through social media, and with research stating that “they are buying and using almost 25 percent more cosmetics t...

Vodafone Talks: Career Development and Adding Value For Youth

Building a career is difficult, finding your purpose or what you want to do is just as equally hard; young and inexperienced, most of today’s youths are unsure of themselves and the paths ahead of them. And whether you’re young, unexperienced or working, it’s easy to get lost with so many options an...

Don’t be fooled by these 8 Digital Marketing Clichés

Digital Marketing continues to change the marketing field, shaping it into something elder marketers would have never thought it would become. Permission marketing, content strategies and more new methodologies have taken over marketing text books and pitches. But the internet isn’t just full of evo...