Masonry Category

Shoelace: Google’s Newest Attempt At Social Networking Apps

After the not-so tragic loss of Google + earlier this year, Google is jumping back into the social networking game with a brand-new platform. The internet giant is looking to breaking into the social media/networking atmosphere with a new platform named Shoelace; as in “tie people together based on ...

Mohamed Salah’s Brand Value | Case Study

As the AFCON’s final match is set between Senegal and Algeria, people have begun to compare the two country’s star players with Liverpool Right Winger and national star Mohamed Salah. Senegal’s Sadio Mané and Algeria’s Riyad Mahrez are at the top of their game in their respective national teams, but...

Orange Tackles Plastic Waste Off The Pitch With “Orange Games Of Change”

Plastic Waste and its effect on the earth continue to be powerful subjects, subjects that local brands and governmental bodies have begun to approach and find solutions for. With the giant uproar at the beginning of AFCON, and with stadiums being famous for being left in terrible states after matche...

How To Measure Your Summer Popup’s Success

With the summer heat rising fast and crowds continue to overcrowd beaches nationwide, popups are everywhere. While many maintain booths during the full course of the summer months, some may choose to provide short bursts, but with either case, do brands truly understand how to measure the success of...

EGBANK’s MINT dedicate its AFCON campaign to Egypt’s National Team with “Winning” solutions

With Egypt playing against South Africa this weekend after making it to the next round, it’s time to really get serious about cheering on the national team. We’re taking a look back at one of the more fun campaigns of the AFCON 2019 season, EGBank’s MINT’s “winning” solutions campaign and competitio...

Halan Unveils New Tuktuk Adverts; Egypt’s OOH Landscape Grows

Out of home advertising is attention-grabbing and not as invasive as other advertising methods, making it a classic on any marketing plan; for those with big budgets (giant billboards) to those will none (guerrilla OOH ads). Egypt’s OOH options just expanded once more with a recent announcement by l...

Contract Mistakes Freelancers Make That Make Life Harder

The freelancer life isn’t easy; living paycheck by paycheck, pitching every day, and so many edits! But there are ways to make working for hire less of a hassle, by simply adding certain things to your agreements and negotiations that will make life so much easier. To be seen not only as a professio...

Why Email Marketing Is Still The Best Way To Generate Leads

Everything about a company depends on its marketing efforts. Without a reliable digital marketing agency and a proper advertising to reach out to your prospects, you have no leads. Without leads, no sales. Without sales, no company. Moreover, out of all the different marketing strategies you can emp...

IBM’s Michelle Peluso Talks High Tech Marketing Innovations and Cairo Expansion

Innovation in today’s world is all about digital transformation; from transforming traditional transportation through apps or changing internal structures in major companies across industries, today’s innovation has an 80% chance of being based on new technologies. And one company continues to be in...

AFCON 2019 Campaigns: The good, the lame and the black horse

And with Egypt’s first goal and win in the net, AFCON has officially finally started! But, AFCON’s advertising season and competition was already full-swing from all the way back to the 10th of June, with OPPO leading the charge. Check out our review ➤ Mo Salah’s trend-setting power used on Mobil’s ...

Getting To AFCON: SWVL Announces Official Sponsorship With Surprises

We are 1 day away from the most hyped season of 2019, AFCON! The African Cup of Nations is finally kicking off this Friday with our very own Pharaohs against Zimbabwe at Cairo Stadium and football fans are preparing to lose it as their favorite players walk on their home pitch yet again. Just recent...

Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON 2019

Everybody’s favorite Pharaoh player is back at it on the advertising stage with his newest partnership with oil manufacturer Mobil. Only 5 days away from one of the biggest ad seasons of the year, Mobil plays on the left winger’s trend-setting prowess with this new AFCON ad. It’s clear to see ...