The football business is inextricably linked with the marketing industry. Football is a multi-billion pound global industry driven by marketing. Our strategic partner Ipsos MENA took the initiative to develop Ipsos Football Score [IFS] by researching the fan base of various teams in 11 Arab countries to predict how each country predict the FIFA world cup 2014 winner.
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Ipsos MENA will unveil soon the detailed results of its most recent research about the predictions of the world cup 2014 in Brazil.