The football business is inextricably linked with the marketing industry. Football is a multi-billion pound global industry driven by marketing. Our strategic partner Ipsos MENA took the initiative to develop Ipsos Football Score [IFS] by researching the fan base of various teams in 11 Arab countries to predict how each country predict the FIFA world cup 2014 winner.
Ipsos MENA will unveil soon the detailed results of its most recent research about the predictions of the world cup 2014 in Brazil.
