Events and Awards

Marketing Kingdom Cairo 3 to Focus on Women in Marketing

The Marketing Kingdom Cairo 3 will include presentations by the world’s most innovative marketing and social media professionals on the…

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone

The Marketing Kingdom Cairo 3 will include presentations by the world’s most innovative marketing and social media professionals on the latest trends in today’s fast changing global marketing world.

This year, for the first time ever, we are introducing the Golden Crown Awards to celebrate the best marketers and campaigns in Egypt.

Women in Marketing:

Sara Metwally from Starcom MediaVest Group, Marian Makary from Orange Egypt and Heba Gaballa from Bank Audi will discuss the role of women in marketing, as well as marketing to women and what types of marketing messages do women prefer at the upcoming third edition of the Marketing Kingdom Cairo, taking place from 15-16 October at Dusit Thani Lakeview Hotel in Cairo.

“Women are taking over top marketing positions in Egypt but gender bias is still very much present and with this interactive panel we want to tackle female leadership and stereotypes of women in leadership positions in Egypt and the region”, says Ana Nikaljevic, Project Director for the Marketing Kingdom Cairo 3.

At Egypt’s only global marketing event, marketers from Facebook, Instagram, Twitter, Nissan, P&G and IBM will also cover the role of digital agencies in driving the digital revolution, content marketing on mobile devices, cognitive marketing, leadership and marketing, as well as storytelling and customer marketing.

Facts & Figures About Marketing Kingdom Cairo

  • The Marketing Kingdom Cairo is the only marketing event in Egypt featuring presentations by internationally acclaimed marketing and social media gurus.
  • The event is the only marketing gathering in Egypt to include presentations by the world’s most influential social media platforms: Facebook, Twitter, Instagram and Shazam.
  • With over 800 marketers in attendance in 2015 and 2016, the Marketing Kingdom Cairo gives you the unique opportunity to network with the region’s marketing elite.
  • The Marketing Kingdom Cairo is the only marketing event in Egypt honoring marketers for their incredible work in the past year.

The early bird price tickets for the Marketing Kingdom Cairo 3 are available until 23rd July and can be purchased on the event’s official website

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Events and Awards

Innovation TALK: Are you ready to be comfortably lost?

Think big picture, trends, next generation innovations , these were all farfetched at the time – now at hand and…

Think big picture, trends, next generation innovations , these were all farfetched at the time – now at hand and many more to come.

Those who led the way certainly had the guts to be comfortably lost. They knew they had experience and market know-how but they did not know the destination and were not afraid to fail either. That holds true to all strategic innovations.

This December Cairo hosts an Innovation TALK, first of its kind and in this format.Innovation TALK is half a day of mental triggers meant to inspire next big growth opportunities.

A call out to Investors & Manufacturers who want to make a difference to their growth model and sustain their brands agility to survive in an ever-competitive market and changing consumer habits.

As a first step, the TALK sets ground to what Innovation is not!

It is certainly not improvement and not short term. Next an understanding of consumer, shopper, and retail trends that are and will be shaping the markets. It also answers the question of how to localize global trends – choose what is a good fit to your market and brand .

This TALK is featuring Dahlia Zayed – a long time brand strategy and consumer insight practitioner ( follow her on LInkedIN for updates) who decided to end the year by sharing a download of insights from her TALKs and international forums attendance during 2017.

With the holidays just a foot away, some food for thought to refresh the innovation pipeline and gear 2018 onwards for growth.

Innovation TALK is an exclusive event for investors and businesses who seek growth across all sectors.

Some highlights from Innovation TALK agenda:

  • Key drivers to winning innovations
  • How to adapt your business model to innovation
  • Consumer trends & Emerging new segments: Kidults & Gen M
  • Retail trends: Amazon/ NIVO research on E-Grocery & Private label
  • Wholefoods Research 2018- Ingredients under the spot light
  • Think Google Beverages 2017
  • 2017 innovative launches: Food Matters Expo London
  • Coca Cola Investors ’day Atlanta

It will be held Dec 21st , 2017 9AM to 2PM at Intercontinental City stars Hotel – Cairo organized by FWD Consultancy.

To book your place CLICK HERE

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading
Digital marketing, Events and Awards, Featured Stories

‘Sadeem’ Digital Competition Opens Door for Next-Gen Arab Social Media Influencers

Aspiring Social Media influencers can now be a part of the biggest digital influencer competition and series in the region….

Aspiring Social Media influencers can now be a part of the biggest digital influencer competition and series in the region. With applications opening on December 1st, ‘Sadeem’ will take candidates on an exciting journey of discovery, creativity, and digital growth that inspires them to achieve their dreams and positively influence the world.

Through a competitive yet entertaining experience that is the first of its kind, Sadeem is incubating future content creators in the Arab world and giving them the chance to connect with digital experts who will help them become the next generation of Arab influencers – ones that entertain, while presenting their virtual communities with inspiring and meaningful content.

Meanwhile, Sadeem’s audience will get to watch their favorite contestants go from zero to hero, through an exciting online reality series (broadcasted on Facebook, Youtube, Twitter and Instagram) that will culminate in the crowning of the Arab world’s digital super star.

All-star panel of judges

To make that dream come true, the region’s biggest established influencers have come together to host, mentor and judge Sadeem’s participants as they compete in a series of challenges where they will learn to improve their digital content creation skills, unleash their creative expression, and develop affinity to digital growth and branded content strategies.

During its special launch in Beirut in the presence of a number of distinguished local and regional media representatives and social influencers, Sadeem revealed the competition’s panel of judges that includes Kuwait’s Youtube sensation Shuaib Rashed, Egypt’s rising motivational speaker Kareem Esmail, Algeria’s popular online satirist Youcef Zarouta, and Kuwait’s influential fashion blogger Ascia Al Faraj. The two superstar influencers hosting the show’s are Jordanian actress and Youtube celebrity Tima Shomali, and Lebanon’s king of velfies Issam Merheb.

Arab Social Media Influencers; Five phases to achieve

Sadeem will run through five phases.

During the 1st phase, thousands of applicants from every corner in the Arab world will submit their own engaging self-introductory video via http://sadeem.com .

The 2nd phase will have judges filtering submissions down to a hundred auditions. Following a second video submission, Sadeem’s judges will choose the top 20 applicants based on their charisma and digital potential.

The 20 will then fly into phase 3, the Final Qualifiers, where they will go through a thorough range of team-building activities, leading up to the selection of the 9 finalists who will be a part of the 4th and main phase of the competition.

The 4th phase, titled “The Hub”, will be the most intense phase thus far. 9 finalists will fly to Doha where the contestants will attend a series of professional workshops conducted by Facebook, Twitter, Instagram and Youtube!

In the 5th and final stage of the series, 3 top finalists will fly home to film their “epic challenge video”. The finale will be held on May 12th 2018 to announce Sadeem’s winner.

Exciting prizes

Sadeem’s finalists will take home two million riyals worth of prizes, with the first winner walking away with the Grand Prize of 1 Million Riyals in cash and a trip to San Francisco to visit the headquarters of the major digital companies in the world. The top 9 influencers will win a contract with Sadeem and will have the opportunity to take their new found knowledge and fame to the next level.

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading
CAMPAIGNS, Events and Awards, Featured Stories

Egypt launches the “World Youth Forum” inauguration campaign

The World Youth Forum (WYF) just kicked off in Egypt’s Red Sea resort town of Sharm El-Sheikh, attracting thousands of…

The World Youth Forum (WYF) just kicked off in Egypt’s Red Sea resort town of Sharm El-Sheikh, attracting thousands of Egyptian and foreign youth from Egypt and around the world.

The seven-day gathering will witness the participation of official youth representatives aging over 18 years old, leaders of various youth networks, head of states, media figures and around 250 young Egyptian expats.

The marketing campaign included the production of various propaganda films، the main theme for forum inauguration revealed by today filming youth models from around the world، including young Egyptian singer Mohamed El Sharnoby, Algerian Mok Saib, Russian Nicole Knaus, Korean Lessa and more..

The breathtaking scenery & nature images from around the world will make you realize that we belongs to a beautiful planet and  you wish all people united and living together in peace.

A group of Egyptian, Arab and international celebrities were keen to support WYF by posting on their accounts on Instagram their photo showing signs of support to the forum.

The World Youth Forum inauguration campaign also revealed a song produced to inaugurate the forum, performed by Algerian singer Cheb Khaled.

The new song ‘’ Shabab Baldna’’ ( young people in our country) is dedicated to the World Youth Forum (WYF) and it also marks the first time cooperation between the Egyptian composer Amr Mostafa and the Algerian singer. The song is written by Khaled Tageldin and distributed by Amin Nabil.

Check out the official World Youth Forum 2017 song, featuring Cheb Khaled (here)

The World Youth Forum pillars and themes

The forum aims to spread a message of peace, prosperity, harmony, and progress around the world.

The forum is built around four pillars and themes. The first deals with “global youth issues”, including the discussion of terrorism, illegal migration, and refugee issues.

The second pillar focuses on “sustainable development, technology, and entrepreneurship”, reviewing international experiences in achieving sustainable development goals and presenting innovative youth experiences in entrepreneurship.

The third one is about “civilizations and culture”, including discussions about how to benefit from cultural diversity and the role of societies and states in reforming what causes conflicts and wars between nations.

The last pillar is “creating future leaders”, presenting the most significant international experiences in youth training and rehabilitation, in addition to discussing the role of states and societies in creating future leaders.

“The people I respect most have one thing in common. They gather.” Helen Hunt the American Academy Award winner…

Posted by World Youth Forum on Sunday, November 5, 2017

I am dreaming to create a revolution in the visual communication field in my nation. I am aiming that i would be…

Posted by World Youth Forum on Sunday, November 5, 2017

“Youth is a word that holds more potential than any other; it represents ambition, courage, innovation, creativity but…

Posted by World Youth Forum on Sunday, November 5, 2017

 

The WYF agenda

The full agenda for the World Youth Forum has been published on its official website. The first two days of the forum will witness the arrival of the participants from all over the world and the opening session.

The actual discussion sessions are planned to start on November 6, where participants will discuss a number of issues, including differences among cultures and civilizations, discussion of the “AU Theme of the Year: Harnessing the Demographic Dividend Through Investments in Youth” as well as the youth vision to achieving sustainable development at a global level.

The World Youth Forum is a global forum where peace-loving، pro-development، multicultural peoples are integrated and serve as a platform for young people to launch their creations.

It is worth mentioning that since 2016, four national youth conferences have been held by the Egyptian government. The four conferences were held in Sharm El-Sheikh, Aswan, Ismailia, and Alexandria and have witnessed more than 10,000 participants representing youth from various sectors of Egyptian society.

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading
Events and Awards, Featured Stories, Marketing, Recommended Stories, Social Media Intelligence

5 interesting Social Media lessons from Marketing Kingdom Cairo 2017

P World’s Marketing Kingdom Cairo 3 was a resounding success as members of the marketing community gathered to hear from…

P World’s Marketing Kingdom Cairo 3 was a resounding success as members of the marketing community gathered to hear from international and local speakers. The event, held earlier this week, was filled to the brim with top hats of various companies and organizations. From agencies to companies, many were attracted to Marketing Kingdom’s third visit to Cairo.

With topics ranging from leadership, the use of AI in marketing, audio marketing and content marketing, the conference had knowledge in abundance.

Providing knowledge to the audience were speakers such as Ian Manning (Facebook), Priya Patel (Instagram), Scott Thwaites (Twitter) and Mohamed Abo El Fotouh (PepsiCo MENA).

Here are some of the things we learnt at this year’s Marketing Kingdom

1- Create Snackable Content:

According to Ian Manning, Head of Agencies, Middle East, North Africa and Pakistan for Facebook, 80% of people use secondary devices while watching TV, causing a separation of attention.

So how should we avoid the same thing on social media?

“On average, people scroll through their newsfeed at about 2.5 seconds on their desktop device. Let’s say I am scrolling, it takes about 1.7 seconds on average on mobile.” Says Manning.

So how do we capture their interest?

Create snackable content, content that can be taken, absorbed and understood in almost a blink of an eye. Short form video content such as Cinematographs, as well as fast and exciting vertical videos are great for on-the-go audiences.

Create content specifically for mobile and social media, this makes sure you are really reaching those audiences.

2- Create for Passion:

“Passions thrive on Instagram” says Priya Patel, Business Development Lead, Middle East, Turkey and Africa for Instagram, and just how true it is.

Read more on Passion ➤ Steve Jobs explains the rules for success. It’s all about Passion!

Instagram has grown itself on this particular word, Passion. Passion for food, animals, cars, and self-styling. What is to say that we cannot use the same thinking when it comes to other platforms?

Patel speaks about some creative considerations that we should think about

a: Use all the storytelling capabilities of your platform

Whether it is Instagram/Facebook Stories, Facebook Live and etc, use as much of it to get your story across.

With so many options, it has become both easier and harder to produce passionate content. Live or Stories can help provide an authentic and more down-to-earth tone, while 60 second videos give us more structured and polished works.

b: Use Time as a creative tool

Many of us are still held down by the 30-60 second rule that has been handed down to us from traditional marketers. We still need to get it through our heads, we can do better with less!

During his talk, Manning gave multiple examples on how brands can create amazing content in less than 10 seconds. The thing is, so can we. With some deep creative planning, and testing, we can get our brand messages to audiences in 3 blinks of an eye.

c: Visual Expression inspires visual action

In a world full of selfies, personal and “special branded” Instagram accounts, and imaginative use of video and photography, visual expression has become a popular thing. It is so popular, that multiple social media networks have been introduced to fill that gap.

You can also read more here ➤ Priya Patel from Instagram: Say no to anything that doesn’t have impact!

With visuals, people are more likely to take action. With visual expression and passion, that is authentic (at least to some degree), we can create visual action.

3- Use Arabic More:

It may seem like a contradiction, with many parents now opting to focus on English rather than Arabic for their kids, Marketing Kingdom speakers have come to this conclusion. We need more Arabic content.

Arabic is Twitter’s 3rd most used language, states Scott Thwaites, EMEA Partner Manager from Twitter. 5-6% of international content is in Arabic. There is a barely touched market out there, unfortunately many of us avoid it on social media.

Maybe it’s because Arabic is a hard language to get a message across to younger generations, or maybe it’s all the different types. Either way, there is a wide opportunity for those willing to go completely Arabic in all their social media work.

4- Each Platform has its own theme; use it accordingly

The 3 main social media platforms (Twitter, Facebook, Instagram and Snapchat) all have a certain theme to its platform. This theme is why users flock to these specific places.

Facebook has always worked on connectivity or connecting people. People go on to Facebook to connect or even disconnect; from the outside world through memes and viral content, or connect with friends and family across long and short distances.

Due to its popularity, large amount of users and easy-to-use newsfeed, messages can easily be sent to the mass public.

Marketers are already (mostly) well focused when it comes to Facebook’s need for connection and brand building. It is with the others that we need to look out for.

Instagram, on the other hand, is all about passion. Just as Patel said, Passions thrive on Instagram, unfortunately the reason why many marketers don’t do well is a lack of understand and implanting this idea.

Many of us continue to simply copy and paste posts from Facebook to Instagram, but unless your posts are already colorful and passionate, this type of strategy won’t get you far.

If your other platforms have simpler tastes, then go WILD on your Insta.

5- Big Budgets Aren’t as Sexy as They Sound

Although we should take into account that many clients still currently will not create a big enough budget to include separate work for each platform, Patel does state that Instagram is platform where big budgets aren’t a need. They’re a want, and you can always work low-budget or even with no budget for your Instagram.

Twitter may not be the biggest talk of the town, but it still has a large enough Egyptian following to think about. With Arabic as its 3rd main language, Twitter has a lot of eyes on it.

“Twitter is an engine of Mass Influence” states Thawaites, and that it is.

Twitter is famous for being used as a tool for breaking news, and 35% of users are simply looking to be entertained and engaged in something.

For years, we have seen products breaking out on the platform. Apple famously uses the platform as a first-reveal platform for new products, as well communicating with their fans. We’ve also seen impactful news being broken out and shared on the platform.

Twitter can make an impact ➤ Barack Obama just broke a Twitter record with 3.6M likes

For the everyday though, posts that link to new releases (products or otherwise) would be a great option for marketers.

 

Overall, Marketing Kingdom was able to provide a wealth of industry statistics and information, as well as interesting insights both in the minds of top agency heads and marketing tools such as AI and Social Media.

This is the 3rd year in which Marketing Kingdom has been held in Cairo.

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading