Creative

Social Media Brand Logos Re-Imagined in Social Decay Era

A captivating series by CGI artist Andrei Lacatusu from Bucharest, Romania. “Social Decay” contains amazingly detailed 3D renderings imagining a…

A captivating series by CGI artist Andrei Lacatusu from Bucharest, Romania. “Social Decay” contains amazingly detailed 3D renderings imagining a crumbling post-social media world.

In the Social Decay series he shows 3D signs of popular social media brands that we use every day, such as Facebook, Google, Twitter, Pinterest, and Tinder, in the form of rusted, neglected neon signs symbolizing the fall of these Internet giants.

Lacatusu told Fast Company over email that his intention was not to state that these companies will eventually fall, but to symbolize “the decay of society itself.” Every age has its own form of decadence, he says, and social platforms are today’s scourge.

See more images from “Social Decay” below.

The ‘Social Decay’ series would make us wonder how longSocial Media brands will stay shiny and new?
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Creative

Social Media Design Trends of 2018

2017 was a crazy year for design, and an exciting year for social media designers all over the world. With…

2017 was a crazy year for design, and an exciting year for social media designers all over the world.

With every year comes new challenges, and it rings true especially for those in the content industry. One of those is the content design community, which have to keep up with the newest design trends each year.

Well this year, it isn’t just designers that should keep an eye out, but as people get more influenced by social media every year, marketers have to start keeping an eye out as well for the year’s top trends.

Here are our predictions for 2018’s social media design trends.

 

Different and bright color schemes

Usually, we know the unwritten rule of working with a brand and social media design.

Stick to the brand or logo’s colors.

Well, 2018 is the year to go wild because brands are escaping this rule and running wild and free!

Companies are now looking for new ways to stand out in the social media landscape, especially one as saturated as ours. Certain companies are rebranding specifically for this purpose, and they’re rebranding with the rainbow.

Look at Dropbox, whose 2017 decision to throw away their 2-solid color scheme has seen much success, and their new catalog of bright and various colors.

This new change enabled Dropbox to widen their creativity for their customer’s online experience and for their social platforms, without changing their extremely well-known logo.

The new brand colors show Dropbox’s growth and maturity, going from a simple online storage website to a place for creatives to share work.

Now, Dropbox is a colorful and extremely visible presence on the internet, with a wide range of fun and eccentric social media designs.

The international online auction house and seller, eBay also moved on to brighter colors, creating a more exciting social media and website.

 

For social media, an abundant set of bright solid colors can help separate you from competitors, as well as keep customers interested in following your page, maybe even favorite it.

 

Mesmerizing Gradients

Gradients may have been around for a while, all the way back to our elementary days when giving your essay titles a rainbow gradient made you feel super important and professional, but it’s continuing to brighten up boring backgrounds with a vengeance.

Already making a popular comeback in 2017, this trend seems to be building even more momentum, and may well be a main design trend of 2018.

Designers are going to have fun playing around with different color combinations, and customers are going to love it, from the simple 2-colored to gradient meshes with over 5.

For social media, this trend is another fun and exciting change for many companies, with the same benefits as bright solid backgrounds.

 *Giant Ant/Behance

Last year, Instagram’s decision to go gradient was mocked by many, especially with their new logo.

But, now the popularity of Instagram has made it clear, gradients are a great way to reach out to younger generations.

 

Double Exposures

This was such a big trend in 2017, from the beginner designer to high-end pros, websites and portfolios were filled with them.

This simple to do, at time, design technique has captivated audiences all of last year, and the trend will only continue to grow.

Although not feasible to maintain as the sole design style for your social media page, unless you only post occasionally, it is a great way to keep your audience coming back for more.

A great double exposure can also prompt many to share a beautiful image.

 

Typography Exposure

Here is a tricky design technique, tricky because its name is hard to figure out, that can elevate any social media page, especially service providers such as travel agencies, with a few clicks of a button.

Typography exposures have been around for a long time now, but has only been popular in certain industries.

This year, however, the style is coming out of its bubble and may make itself a strong social media constant.

 

The style is both simple and chaotic, but overall lends a clean and modern look to many designs. It is also a look that can be created for a daily content schedule.

The style can be found under other names as well, such as Typography with real life elements and negative space typography.

 

Bold Fonts

This is a trend that separates itself from others, by being headstrong and intrusive with a hint of in-your-face.

Designs using these big bold fonts are in-your-face, jumping out of the mundane timelines and dragging your eyes to them.

This trend is simple to add, and yet also simple enough to capture attention without being too crowded.

Another trend within this trend, trendception, is the usage of bold handwritten styles of fonts. These capture the eye even more than the usual bold font, as something new and fresh to let our eyes feast on.

Adidas does a great job of this, using beautiful handwritten fonts, in bold, to send out a powerful message.

 

Adobe also does an amazing job of mixing the two styles in their 2017 Digital Marketing study. Honestly, Adobe, being the world’s top creative everything, is using a bunch of last year and this year’s trends.

They are definitely winning the design race.

 

Creative Background Patterns

2018 is the year of the background, and here comes another trend that is going to sweep the world.

Creative backgrounds, with illustrations or simple geometric shapes, are having an amazing time on social. They’re clear, make images more catchy and dominant, and add a fun mix to any posting schedule.

NIKE VOMERO 12

*Maan Ali/inspirationde.com

Styles can range from product icons, geometric shapes such as circles, dashes, to personalized illustrations or icons to make you or your brand feel more authentic or closer to your audience.

 

Cinemographs and Better GIFs

Cinemographs made its way into our hearts, and social, only recently but is continuously growing in popularity.

This trend lends a classy touch to any still photo. Simple movements or happenings within the cinemograph can seem graceful, fluid, and elegant, unlike its cousin the GIF which is usually fun and colorful.

It may seem daunting to work on cinemographs, and may take time, but perfecting this design/GIF trend could land your brand a lot of love.

Branded GIFs had a strong presence last year, even after a small Facebook issue at the end of the year, and will continue to build its strong presence.

Simple, straight to the point GIFs have a big chance of dominating social in 2018. Try using some of the other trends in parallel to maximize its strength.

 

Split Page Design

A simple yet captivating evolution of the classic “hero” image for products.

This design trend simply switches the hero image to add more elements to the table, contrasting images and items to further catch the eyes of those scrolling through their timelines.

*ManvsMachine

This is a great trend for product pages, adding an entertaining yet simple touch to product posts, as well as images.

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Brand Management

Juhayna steps in 2018 with bold yet humble campaign to support Baheya hospital

A fundamental quality of successful marketer is the mindset and willingness to do whatever it takes to build a solid…

A fundamental quality of successful marketer is the mindset and willingness to do whatever it takes to build a solid brand that makes revenues and changes the world.

Juhayna has decided to take its sponsorship of the beloved Al Ahly team and use it for good by launching national donation campaign to support Baheya hospital.

For years Juhayna have been doing whatever necessary to increase the brand value. Hiring Sherif Ekramy to promote Juhayna Mix, Dora as Juhayna Pure’s brand ambassador, the controversial Dundo Advert and major sponsorship deals.

After 19 years of being the most visible logo on one of the most watched teams in the country, Juhayna is taking a step back and letting someone else get the limelight.

Throwback ► Juhayna Cheering Egyptian Mothers in Emotional TV Commercial

Juhayna teams up with Baheya Hospital & Al Ahly in long-term plan which aims at delivering a bold yet humble marketing message with much emotion involved. The move definitely will re-capture the audience attention to Juhayna’s logo and strengthen the long-term sponsorship to Al-Ahly SC.

Early yesterday morning, Reporter Sara Fouad posted a small teaser of Juhayna’s new campaign.

كلكوا عارفين أنا زملكاوية قد إيه.. والإنتماء ده موضوع بجد مفيهوش هزار.. لكن في حاجة بتجمّع كل الناس أيًا كان إنتماءهم ا…

Posted by ‎Sara Fouad – سارة فؤاد‎ on Monday, January 1, 2018

 

The post states that for the first time in 19 years, something was going to change with Juhayna and Al Ahly.

Fans questioned what would happen, the brand has been a main part of the uniform for so long. Many wondered if they would change logos, or focus on a certain product instead of the company as a whole.

Juhayna themselves, later the same day, posted a short video/would be GIF on the topic.

Stepping back for 90 minutes

The FMCG company has decided to take a step back in order to lend a helping hand. So, after 19 years of unchanging visibility, the brand is partnering up with Breast Cancer NGO Baheya.

The partnership allows Baheya’s logo to sit upon Juhayna’s place to help 4000 of those afflicted with the disease.

For 90 minutes, during the match between Al Ahly and Al Masry on the 12th of January, Juhayna and Baheya hope to receive donations of up to 19 million EGP, which will be spent on helping more than 4000 Breast Cancer patients.

 

Only 7 hours in, the video already has over 5k reactions and over 400 shares.

People have reacted positively to the change, some stating that it’s honorable to use the money Juhayna uses on being on the uniform for some change and good in the world.

Baheya is a non-governmental organization that aims to help spread awareness of Breast Cancer, and the importance of early detection through testing. While Breast Cancer can be beaten at later stages, with lower rates of success, early detection provides up to a 98% chance of curing the Cancer.

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Creative, Featured Stories, Knowledge Base, Recommended Stories

‘What The Font’ You’ll never need to ask with this app

One of the most annoying things that can happen to a designer, or even a business owner, is looking for…

One of the most annoying things that can happen to a designer, or even a business owner, is looking for a font. Especially when an old designer leaves and you are left trying to figure out what font they used for your branded content.

Well for you, and those who simply love a good font, there is now What The Font.

The What the Font app is the new mobile app/version MyFont’s successful desktop font finder. This is the first mobile app with this function, although there have been many websites that do the same thing.

The application is able to recognized any font that your phone’s camera is aimed at, and includes similar fonts as well. All you have to do is point your camera to the text, and wait.

 

 

The application is powered by a powerful deep learning Artificial Intelligence (AI), making it faster and more accurate than its desktop version.

The AI also gives bonus options, such as identify connected scripts and identify multiple fonts in the same image.

According to Seah Chickering-Burchesky, Senior UX Designer at MyFonts, the app can identify 130,000 fonts with the help of machine learning. The latest version of the app can spot multiple fonts in one image, as well as connected scripts.

The app was created in order to help designers, font enthusiasts and others who want or need to figure out the fonts used in text.

What sets the app apart from the websites that have dominated this function for years is its instant answers, and offline applications.

Now you can find out the fonts used around your daily life. Like that menu’s font? The ad on the Metro? The cool font on this website? What The Font has you covered.

 

What do you think of the app? Interested in using it? Click Here to get it.

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