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The competition in campaign creativity does not end. Many brands do their best to create the optimum marketing tactics that can generate the best outcome possible. Competition is what drives brands to become more creative so they can gain more recognition in the market. Being creative requires a ton of research, inspiration, and brainstorming. Research is very important because you need to know how the market perceives your brand and how will you be able to market your product to your target audience.
Filling a gap in the market gives you a strong edge over the competition followed by a smart and creative marketing campaign to reach your target audience. IKEA is known for its seamless and creative products that make life easier for its clients. The brand is not only creative in its products but also in its campaigns. IKEA Bahrain created a very smart campaign using the brand’s name and showcasing how their product catalog makes people “feel LIKEA million bucks.”
LIKEA Masterstroke: IKEA Bahrain’s Clever Campaign Other options
Incorporating the brand’s name and making it the hero of the campaign is very smart, creative, and builds a strong brand recognition. The idea of using the brand’s name in the middle of a sentence that hammers on how the brand’s products will make you live a better day is very smart and creative. The idea of the LIKEA campaign is to show how IKEA is the bridge between people and a better everyday life. Using the word LIKEA will easily remain in the audience’s memory because whenever you say “like a” you might remember IKEA’s campaign. The easier and smarter the campaign the more it will remain in the audience’s memory. Many people believe less is more and, in my opinion, it is. You don’t need to create a complex campaign that your audience might not understand.
IKEA Bahrain: Connecting with Consumers Through Everyday Moments
The campaign is very simple and nice. The images of the campaign are of people enjoying their life using IKEA’s products. The images are simple and relatable to everyone like a man relaxing on his sofa with his dog or a boy studying on his desk. When people see images that relate to them, they feel more connected to the brand, and gives them a sense of curiosity to try the brand’s products or services. Raising the consumer’s curiosity will increase the brand’s sales because when people see a product and they relate to it or want to try it they will consider purchasing it.
IKEA Bahrain: Creating an Emotional Bond with Consumers
The images of the campaign also give some kind of emotional connection. When you look at something and feel like you relate to it you might feel connected to it. The images of the campaign are simple showcasing people living a normal and happy life. The audience might feel emotionally connected to the campaign’s images because the images include normal people and normal life. The campaign makes you feel included and you can relate to the images. Creating a campaign that makes the audience feel related or connected is very smart and has a strong impact.
IKEA: Raising the Bar for Creative Concepts
IKEA raises the bar in competition with its creative products and campaigns. Being one of the strongest competitors in the market gives the edge in consumer perception. It is very important to keep up and stay consistent with your creativity and content. When consumers see that your brand is always on top you will always be on top of their minds. Being top in the market makes your brand credible and builds trust with the consumers. When your brand becomes on top you need to maintain that success and always keep upgrading your brand’s products or services.
IKEA Bahrain did a good job in its latest campaign. The campaign shows simplicity and creativity in one place. The combination of simplicity and creativity is not easy and it does help in creating attractive campaigns that are clear and easy to understand the concept behind it. Sometimes campaigns can be creative but complex for consumers to understand and take action. It is important to do your research about the market and the consumers. Market research helps you find out what consumers need and what are the market gaps that your brand can focus on. Brands like IKEA who are always on top teach us the importance of consistency and dedication.
