Featured Stories, Opinions

Leadership Expert Ania Jakubowski: If You Don’t Experiment You Will Not Move Forward

In 2015, Ania Jakubowski, then Managing Director at Coca-Cola for Poland and the Baltics, was voted best speaker at the…

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In 2015, Ania Jakubowski, then Managing Director at Coca-Cola for Poland and the Baltics, was voted best speaker at the inaugural edition of the Marketing Kingdom Cairo. Two years later, she is back at the event, this time focusing on the growing need of leadership in the marketing industry. Her presentation titled “To be a Great Marketer You Have to be a Great Leader”  is on 16th October, on the second day of the Marketing Kingdom Cairo 3.

For those not familiar with Ania’s work, she is a business practitioner who believes that ‘what’ you achieve is important, ‘how’ you achieve it, makes all the difference. Working as a Senior Executive, Ania relates her daily leadership practices to the areas of speaking, training, consulting and mentoring. She inspires; bringing a fresh perspective and encouraging self-reflection, to promote a more human approach to leadership, and a more sustainable approach to how organizations deliver their bottom line.

She recently shared with us three tips for developing an effective marketing strategy.

 

1) 1+1 = 3 … really.

Creativity and potential on your brands and business will be multiplied if you truly embrace your agencies as partners (and not ‘just’ suppliers).  Understanding your strategies, working transparently, facing challenges together, celebrating successes together …  when agencies feel they are truly part of the ‘team’ delivering results with you – you will be rewarded with greater engagement, greater creativity, first cut at ideas, and their best talent.

 

2) Invest in experimenting

What percentage of your marketing budget do you have against ideas that are new, innovative, not sure they will work out?   If the answer is zero, it is the wrong answer.

If you don’t experiment you will not move forward.   In order to find new approaches, new opportunities for tomorrow, you need to explore today, and yes, that means that some if not many of those ideas could fail at first try. But you will learn what works and what doesn’t, fine tune, and explore further.

You will need to decide what the right percentage is – a suggestion – 10% of your budget invested (and yes, I consider it an investment) in exploring ways to continue to grow your brands/business for tomorrow, particularly given the fast pace of technology, communication in today’s hyper-connected world.

 

3) Get out from behind your desk/your computer …

Particularly if you work for a mid or large scale organization, the office and meeting culture, along with an eternally full e-mail inbox can ‘chain you’ to the office, your desk, living your office hours behind your computer screen.   Don’t fall into the trap.

Get out and spend time with consumers, visit stores, join sales reps on their routes, visit customers, visit the production plants, go to events … in short find ways to experience your brands and business in real-time,  And not just once a year, or once a quarter – but every week (even for a few hours)!   Doing so brings forth fresh thinking, offers up solutions, strengthens networks, and gives you broader perspective on your business.

 

The third edition of Egypt’s biggest international gathering of marketing professionals also includes presentations by marketing and social media experts from Google, Instagram, Twitter, Rolls Royce Motor Cars, Nissan, Socialyse, IBM and DMS. For info on tickets and pricing visit Marketing Kingdom Website

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Entrepreneurship, Featured Stories, Knowledge Base, Recommended Stories

When and how to start outsourcing your business?

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough…

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough local and international economy, companies have to do what it takes to maintain a steady profit, and find ways to reduce costs.

Outsourcing is becoming a big trend in many industries, due to its many advantages and low costs.

For small and big businesses alike, there comes a time when a decision must be made. Do you build a new team or primary service, buy certain tools or do you outsource for a short time?

That is another way that outsourcing can help.

 

So, when should you start considering to outsource?

Do you procrastinate when faced with a particular task?

Is it a one-time task? Is it a primary service that your business offers, or something for a specific client or project?

Is it a once a month task? Such as Legal duties, or financial accounting?

Are you still saving up for an expansion? Could you afford an expansion for this task?

Is it a non-essential function of your business?

If you’ve answered all by one of those as yes, then that is when you should be outsourcing.

A definition for outsourcing is “the strategic use of outside resources to perform activities traditionally handled by internal staff and resources.”

The reason is simple, because it can be advantageous most of the time.

Your business is saving money, effort, time and energy, making it more efficient on that tasks that truly matter.

 

Why should a business outsource?

So, you know when you should be looking into it, or maybe you’re interested.

The thought still lingers in your mind, it might be a good idea but why should I?

There are many things that you can consider that could make outsourcing a great opportunity for your business.

 

1. Employee costs and non-productive hours

Office space, cafeteria benefits, hospital visits, insurance, and lunch breaks are things that cost the company profit per full-time employee.

These are also things you can save on when outsourcing.

These make a full-time employee more than twice as expensive as a short offer for a freelancer.

 

2. Efficiency

Freelancers and outsourcing give you a special opportunity, an opportunity to capture and use talented people that you may not have been able to afford otherwise.

Talented graphic designers, high-end lawyers, highly-organized accountants, and smart assistants can be found as freelancers, and at a lower-price than full-timers.

They tend to be more efficient as they have stricter deadlines than full-timers, and may be able to do the job better than you or any other current employee.

 

3. Frees up internal resources

Getting freelancers doesn’t only work as a way to do unrelated or menial tasks, they also function as a way to lift weight off of your shoulders.

Using a content marketing freelancer to prepare content calendars, or receiving content from freelance content creators, can help free up internal resources.

Freeing you and your employees up for other important tasks, tasks that they can handle more efficiently with less of a work load.

 

What are you waiting for?

As you can see, outsourcing could be a very beneficial strategy for you and your business.

It does come with its own issues, such as communication and delivery of work, but if you plan it right, it will help you and your business thrive.

So, what are you waiting for?

Have another reason why outsourcing won’t be a part of your business strategy? Let us know in the comments below.

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Egypt, Featured Stories

#Lovely Campaign: 70 years of Egyptian cinema, music, and Pepsi

For over 70 years, Egyptian cinema has been the Hollywood of the Middle East. For decades, Egyptian music has been…

For over 70 years, Egyptian cinema has been the Hollywood of the Middle East. For decades, Egyptian music has been blasted through countless streets, and concerts filled to the brim.

For over 70 years, Pepsi was there to see it all. That is the premise of Pepsi’s newest ad, Lovely.

Pepsi’s newest campaign aims to remind us of its long-lasting presence in the local scene, and how it has constantly evolved to fit with the times and style of each time period.

 

The ad brilliantly moves through the decades, showing off the fashion, film styles and Egyptian music development timeline for the last 70 years.

Moving from classical black and white to Amr Diab-like in the 2000s, to today’s popular festival music videos and dancing styles. Listen to the musical stylings of the mid-1900s, to the 70s bright flower power era to today’s electronically mixed music.

And listen to the different lyrical stylings of each decade.

 

Inspiration

Taking its main music notes and lyrics from the classic Nos Sa’a Zawag (نصف ساعه زواج) 1969, by Samir Sabry and Shadia.

The song, and movie, has been an important classic in Egypt’s cinematic history, with many Egyptians still remembering the well-known movie. Many of us, young and old, still remember the song as well.

This Egyptian musical classic lends its nostalgia and familiar notes to Pepsi, who has tweaked each time period’s music and lyrics according to the appropriate popular music style.

 

Some eagle-eyed viewers may notice the subtle joke Pepsi makes, in which a larger woman attempts to wrestle the attention of the secondary male, a scene stealer in the original movie scene.

 

Continuation

Pepsi seems to be preparing a series of videos to compliment the campaign, each showing a specific era’s lifestyle and Pepsi can design.

So far, the soft drink manufacturer has only released its first video, focusing on the mid-1900s.

Although Pepsi has used Nostalgia as a long-running strategy over the many decades its been in the industry, it continues to defy over usage of the theme and keep engaging audiences.

What do you think of Pepi’s newest campaign?

Is it a hit or miss?

Let us know in the comments below.

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Opinions

Mohamed Salah… A Rising Egyptian Ambassador

Egypt’s former minister of communications and information technology, Hani Mahmoud, expressed his admiration to the Liverpool star Mohamed Salah, during…

Egypt’s former minister of communications and information technology, Hani Mahmoud, expressed his admiration to the Liverpool star Mohamed Salah, during the Narrative PR Summit 2017 which was organized by CC Plus PR Agency, claiming that the standout player has done to Egypt more than what a whole cabinet did.

A Dose of Inspiration ➤ 6 Insightful Key Lessons by The Aspiring Mohamed Salah

The Egyptian international player was in the top headlines worldwide after he scored both of Egypt’s goals in a home win over Republic of Congo, sending the country to this year’s World Cup in Russia and ending a near 30-year wait for Africa’s most successful team.

Egypt’s name has been mentioned in countless news reports applauding the Egyptian’s journey in Europe – from Swiss side Basel to Chelsea, Italy’s Fiorentina and Roma and more recently Liverpool, where he is having a wealth of success becoming the Premier League’s top scorer.

The Liverpool star, who has been voted BBC African Footballer of the Year for 2017, has gained a wide acclaim for his stellar performance with top European clubs and more recently due to reports about him being a transfer target for Real Madrid.

Some believe Salah is being excessively celebrated. But, isn’t it enough that Egypt’s image had been associated with the Pyramids, Sphinx and the 7000-year pharaonic civilization? Aren’t we today in real need of modern achievements to re-shape and establish a positive image of the country overseas?

 

While there are hundreds and thousands of success stories in different fields, it’s not every day that people manage to become immensely influential at local and global levels alike. Salah has continued to pull off one success after another, forcing media–a major tool for every brand name– to talk about him everywhere.

We may well need to create inspiring examples that can help promote a positive image of the country abroad, the likes of Salah and, previously, Olympic champion Mohamed Rashwan who won a silver medal in Judo at the Los Angeles Game in 1984.

Rashwan was on the verge of clinching a gold had he played on what he deemed was the weaker side of his Japanese opponent who had been favoring his right leg after an injury. Following that incident and after the Japanese heard about this benevolent act, the number of Japanese tourists visiting Egypt rose three-fold.

Egypt needs a role model who young people can look up to and follow—one who can enhance the country’s positive image across the world.

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CAMPAIGNS, Featured Stories

Mo’ Salah 2018 campaign should be pretty much as Vodafone brand as it gets

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the…

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the Nasr City district of the Egyptian capital playing for El Mokawloon SC during 2009-2010 season.

Today, Egypt winger Mohamed Salah with no doubt is the phoenix for his generation of Pharaohs. Mohamed Salah caught the attention of the football world for his speed and earned the world’s respect after his muted celebration after scoring a goal against Chelsea.

Since his historic penalty against Congo and qualifying Egypt to 2018 World Cup “with Salah’s help, of course”, the 25-year-old’s star is on the rise and this is the reason why he has been hailed as the ‘Egyptian Messi’.

Also Read ► Road to Russia 2018: The most prepared brands for the historical moment

Mohamed Salah is now branded as a successful young Egyptian who can be a role model to inspire Egyptians especially younger people and give an example to be emulated in behavior, commitment, and strive for success.

Salah, who has also been nominated for the CAF African Footballer of the Year award, is currently the Premier League’s top scorer after scoring 20 goals in 25 matches since signing for the Reds this summer.

Also Read ►Pepsi features Mohamed Salah in Advert about Ambition and Success

With statistics, Mohamed Salah is considered the most expensive Egyptian, Arab and, African player in the football history after moving to Liverpool last summer for 42M euros.

 

Why Mohamed Salah’s success is a triumph for Vodafone’s Branding Campaign

Vodafone Egypt today announced Mohamed Salah to be Vodafone Egypt’s newest brand ambassador. Accordingly, Mohamed Salah will lead Vodafone’s advertising campaigns for 2018 under the slogan “The future is exciting. Ready?”

In line with Vodafone’s new vision of optimism, Mohamed Salah up coming campaigns for Vodafone Egypt should achieve the brand aspirations and dreams for a better future and reflect Vodafone’s trust and hope for young people.

اللي جاي أقوى 💪

Posted by Vodafone Egypt on Wednesday, December 20, 2017

 

One of the toughest aspects of building a successful brand is building an emotional connection with consumers and Mohammed Salah was chosen by Vodafone Egypt as an example to achieve ambitions and to work towards a stronger and better future.

Also Read ► Vodafone Launches New Visual Brand Identity

Brand intimacy is the new paradigm in marketing and consumers connects more with brands when they seems to care about people like themselves and is making a positive difference in the world.

Mohamed Salah reflects Vodafone’s new brand identity and he is really an inspiring example of how to leverage your personal capabilities to get into the career you want and push-up your challenges from local to international standards.

Vodafone Egypt just clinched the best player in Africa from rival competitor Etisalat Misr

Back in Jun 2016, Mohamed Salah was featured in Etisalat Misr “Imagine Tomorrow” campaign. Today, by naming Mohamed Salah as Vodafone Egypt’s brand ambassador, its considered another victory for Vodafone to complete a winning deal with Salah who has been crowned BBC African Footballer of the Year following an exceptional year with AS Roma, Liverpool and the Egyptian national team.

Worth mentioning that Pepsi has chosen Egyptian professional footballer, Mohamed Salah as the new brand ambassador for Pepsi-Cola in the Middle East and North Africa (MENA) region in 2016.

Recommended Read ► Pepsi and Coke become “Frenemies” to support The Egyptian National Team

We wonder if  Salah would consider Coca-Cola campaign for World Cup 2018. Specially that Coca-Cola is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978.

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