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Talaat Harb Is Back Again To Spread Positivity Through Ramadan Campaign

People will appreciate what will add value to their lives. And the winning brands always know how to understand their consumers’ thinking and their decision making process. Winner brands do not just focus on the commercial side of things but also make sure that the campaign delivers a unique story with tangible results and will communicate beyond the normal business objectives. This is exactly what national brands do. They support the economy and contribute to the nation’s overall progress. Back in May 2017, an advertising campaign by Banque Misr entitled “Talaat Harb is coming back” was launched to promote an initiative to fund small- and medium-sized businesses in Egypt. Banque Misr has decided to take this campaign to the next level, making it the main hit for Ramadan 2018&#...

WE releases one of the best cinematic trailers of Ramadan 2018 yet

This is WE’s first year as a competing telecom service provider. Last week, we saw WE’s offbeat tactical ear-worm and the release of ad/teaser for their World Cup campaign [100 Million Voice]. Read more about it here ► WE launches Ramadan tactical Ad while planning for World Cup mega campaign Today, WE dropped one of the most cinematic trailers of Ramadan 2018 yet for its upcoming World Cup campaign. For the first time Karim Abdel Aziz and Ahmed Ezz in one scene, Ahmed Abdel Aziz step out of the shadows as WE’s celebrity trio for the anxiously awaited first Ramadan campaign by Telecom Egypt. The trailer builds up the tension with cinematic shots as its three protagonists come together for a mission with the ending… Coming soon! WE is the second brand to have created a mixed Ramadan a...

City Edge Developments and the New Urban Communities Authority sign protocol agreement

The real estate market remains one of the highest growing industries in the country due to a population boom. Demand for both residential and commercial communities continue to rise every year. To meet with demands, last week, the New Urban Communities Authority (NUCA) signed a protocol agreement with real estate developer City Edge Developments that will give the company the ability to work on 7 new projects in Egypt’s newest mega cities. “The Egyptian real estate market is among the most promising as the Egyptian population is coming closer to 100 million, which is why the government is working towards expanding the urban land area and establishing new urban communities around Egypt in order to accommodate the population growth,” stated Minister of Housing, H.E Dr. Moustafa Madbouly. Acc...

WE launches Ramadan tactical Ad while planning for World Cup mega campaign

Telecom brands usually generates Egypt’s top buzzing campaigns on digital media during the holy month. Telecom Egypt’s WE has only been around for a little over half a year, and is still trying prove itself as a major telecom service player. Although the company behind it may technically own all the internet in the country, its new service provider has only been established recently. Read more here > Ramadan 2018’s Most Anticipated Campaigns and Marketing Trends This Ramadan will be WE’s first entrance into the Arab Advertising Superbowl, and it is one of this year’s most anticipated campaigns. WE released their first ever Ramadan ad, finally allowing us to see what they have up their sleeves. The new telecom service provider finally joins the big leagues with an infectious earworm, wor...

Creating a masterpiece, watch the BBC’s trailer for World Cup 2018

The World Cup is 25 days away. BBC Sport are one of the TV channels where fans will be able to watch the games LIVE. The BBC’s World Cup trailer is created to deliver an operatic montage of historic and memorable events from football’s biggest tournament. Inspired by how history was once recorded with the likes of Diego Maradona, Roger Milla, Paul Gascoigne and Zinedine Zidane etched into World Cup history, who will join them in 2018? Featuring an opera song written in the 1800’s during the Imperial era of Russia, it’s an apt soundtrack for the visually stunning trailer. Instead of just using film of memorable incidents from previous World Cup tournaments, the BBC has animated these key moments. That technique grabs our attention and doesn’t make us tire of watching this trailer over and o...

Orange’s Ramadan 2018 ad is first to hit 1M views on Facebook

This year may be the brand’s 3rd time in Ramadan since its rebranding from Mobinil, but Orange has quickly been gaining in terms of advertising levels since its entrance. The first half of the year has been doing well for Orange, whose Orange Eagle launched one of the most influential ads of the year yet. This year, Orange’s 3rd Ramadan in the Egyptian market after rebranding is finally making a big hit. The Advert has become one of the first ads to reach 1 Million views on Facebook [on 4:30 PM], beating out the usual competition this Ramadan. Orange’s campaign this year focuses on a new Ramadanish concept of “Your Neighbor Is The Closest Yet Furthest Friend.” Simply, the main idea is that our neighbors are our closest friends (literally) yet are the ones we still keep at arm’s length. Ora...