Storytelling is the oldest form of passing knowledge and much of how we look at what we like to call facts is influenced by stories and how we interprete them. Creating a story around your brand is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach.
Some of the best brands make their consumers the hero of the story; the brand’s purpose is to facilitate their dreams and the brand acts just as a supporter or an ally, not the hero. Lamar did not chose the customer and went to a symbolic element as it marks the brand hero as powerful, productive and standing apart from others. It also reminds the customers of Lamar brand position.
Click on the video below and watch how Lamar hero branded:
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When brands keep surprising us, they keep us attached to their story.