KingFut has been appointed by current Italian Serie A champions Juventus FC, the leading football club in Italy, to manage their official Arabic social media accounts and digital media presence across different platforms. This move comes as part of the Italian club’s strategy to expand its international reach and communicate with Arabic speaking fans across the Middle East, Africa and the rest of the world.
With a presence of over 23 million fans on Facebook and over 3.5 million fans on Twitter across the various official accounts, the move to address the Old Lady’s Arabic speaking community will garner more engagement, better communication and more loyalty to the die-hard fans in the Middle East and North Africa (MENA) region.
اليوفي يتكلم العربية! تابعونا لتصلكم جميع أخبار السيدة العجوز باللغة العربية.#اليوفي_بيتكلم_عربي #فورزا_يوفي ⚪⚫ pic.twitter.com/q6ikdcvzgk
— JuventusFC (@Juventusfcar) May 20, 2016
Arabic becomes the seventh language that the club will use to connect with Bianconeri supporters worldwide on a daily basis, after Italian, English, Spanish, Indonesian, Japanese and Chinese.
The new digital service, which also includes Facebook and Twitter accounts, gives Arabic-speaking supporters the opportunity to keep tabs on breaking developments, key features and exclusive content from the ever-growing Juventus world.
KingFut is a leading agency in MENA sports media, and their website KingFut.com is the number one source covering Egyptian and African sports for the English speaking community.
Since its inception in 2012, the site has evolved from its roots and extended its services to include Arabic and English social media management, innovative digital solutions, and marketing consultation to professional football clubs and sports entities worldwide.
Juventus Arabic Pages:
- Twitter: @Juventusfcar
- Facebook: www.facebook.com/juventusfcar