Digital marketingNews & Trends

Jumia unveils vendor-friendly redesigned website and boosts customer experience

Jumia, the leading online shopping destination in Africa, has today launched its newly redesigned website to its entire African customers. From now on, offers a cleaner vendor-friendly interface that improves the shopping experience across all platforms for its several million unique users in Africa. This very first step is part of a process that has already started aiming to improve both vendor and customer experiences on Jumia.

Developed with a mobile-first approach, the new site has been built around the needs of Jumia’s customers as well as vendors and aims to provide a seamless user experience. “Jumia is bringing a much more user-friendly experience to its customers by providing a closer reach between the brand and the customers”. Said Hesham Safwat, CEO Jumia Egypt.

The emphasis has been placed on developing a new framework to improve the loading time of the website and allow customers to shop on Jumia with low connection speeds. “Jumia does not only focus on bringing the best value for money and products but also the overall customer journey” added Hesham Safwat.

Jumia aims to reflect the way people shop online, featuring a simple and easy-to-browse catalog that reduces the user’s need to click around the site in order to uncover the content they’re searching for. On the vendor side, the new layout gives more visibility to brands and partners selling on Jumia.



JUMIA is Africa’s leading online shopping destination. Customers across the continent can shop amongst the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. JUMIA was the first African company to win an award at the World Retail Awards 2013 in Paris as the “Best New Retail Launch” of the year.


About Africa Internet Group

Africa Internet Group, the leading internet platform in Africa, promotes sustainable online growth that benefits both businesses and consumers. Firmly rooted in Africa’s startup ecosystem, the group provides easy-to-use services and smart solutions across the African internet sector. AIG is invested in furthering regional entrepreneurship and innovation through a passion for Africa, its culture and its people. AIG is the parent group of ten successful and fast-growing companies in more than 30 African countries. Its network of companies includes Carmudi, Easy Taxi, Everjobs, hellofood, Jovago, Jumia, Kaymu, Lamudi, Vendito and Zando.

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