Branding

It's no longer shameful to work at Yahoo !

[dropcap style=”2″ color=”#f50a0a” text=”T”]alented engineers and entrepreneurs are coming to work for Yahoo. Investors are adding its long-languishing stock to…

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[dropcap style=”2″ color=”#f50a0a” text=”T”]alented engineers and entrepreneurs are coming to work for Yahoo. Investors are adding its long-languishing stock to their portfolios again. The signs of renewed interest and hope mark a dramatic change from the feelings of hopelessness that had enveloped Yahoo under the direction of six CEOs in the six years leading up to Mayer’s appointment from Google to become its CEO last summer. The move is shaping up as the best thing to happen to Yahoo since 2005 when it invested $1 billion in what was then a little-known Internet company in China, Alibaba.

[blockquote style=”quote” align=”” author=”Patrick Moorhead, an analyst at Moor Insights & Strategy.”]Mayer has changed Yahoo internally much more than it appears externally.[/blockquote]

The company’s fiscal situation has improved: In its second-quarter financial report, released Tuesday, Yahoo announced that nearly a dozen product launches helped it tally net earnings of $331 million for the quarter, up 46% from $227 million a year earlier. But its second-quarter revenue of $1.14 billion was down 7% from the same period a year earlier.

How Mayer changed Yahoo ?

In her first year as Yahoo CEO, Marissa Mayer made some transformational changes, launched dozens of apps, and purchased 16 startups. Her most infamous change went viral in February, when an internal memo to employees requesting that everyone work on-site, was leaked to the press. While Mayer was widely panned for this move, she didn’t intend it to be punitive. She simply recognized that nothing can replace face-to-face collaboration to drive innovation. She may have stumbled on her delivery, but the intention to increase the engagement of her team was right on target.

God, family and Yahoo //

In November, her first public interview after taking the reins at Yahoo, Mayer laid out her three priorities. “For me, it’s God, family and Yahoo. While Mayer may not demand that type of superhuman action from her underlings, it’s clear she does expect dedication — and to Mayer, that means showing up every day.

Yahoo sells chunk of Alibaba stake //

[blockquote style=”quote” align=”left” author=”Mayer wrote in the memo.”]It generates liquidity to create substantial value for our shareholders, while retaining a meaningful amount in the company to invest in our future.[/blockquote]Yahoo sells Alibaba stake for $7.6B, Mayer to return $3.65B to shareholders. Sale of 40% share in Chinese company generates $7.6bn to placate shareholders and enable financing of new acquisitions.

Yahoo is still looking to sell the other major part of its Asian holdings, Yahoo Japan, which could be worth as much as $8 billion.

How Yahoo's acquisitions fit into Mayer's master plan
How Yahoo’s acquisitions fit into Mayer’s master plan-
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Think Small //

Most of the earlier CEOs focused on cutting costs and introducing innovative products, but they were in vain. Neither of the previous CEOs was successful in reforming the company. Mayer did not adopt this strategy; instead, she focused on acquiring small startup companies to grow inorganically in order to boost the offerings of the company in the cell-phone segment. Where her predecessors failed to reconstruct the company, Mayer succeeded.

Since Marissa Mayer took the helm at Yahoo, she has bought mostly 16 super-small companies in four areas:

  • Core content.
  • Social Media.
  • Gaming.
  • Video/conference calls.

The biggest 2 deals made by Yahoo was Tumbler microblogging platform and social networking website acquisition for 1.1 B UDS and Summly App for integrated news summaries for 30 M USD

 

No Work From Home //

Marissa Mayer ends Yahoo’s work-from-home policy – Feb. 25, 2013. Mayer has said she wants Yahoo to move more quickly, with teams focusing on collaboration and communication. Clearly, Mayer thinks it’s hard to make those connections when working remotely.

“To become the absolute best place to work, communication and collaboration will be important, so we need to be working side-by-side,” according to the memo. Mayer defended her decision by first acknowledging that “people are more productive when they’re alone,” and then continued, “but they’re more collaborative and innovative when they’re together. Some of the best ideas come from pulling two different ideas together.”

Mayer’s policy is not only meant to prevent distraction, but also to increase human interaction, communication and collaboration. Yahoo’s practices of working from home are not standard at other similar companies like Google or Facebook.

Yahoo CEO- Marissa Mayer under fire for building personal nursery next to her office
Marissa Mayer Is Building a Nursery By Her Office

Built a Nursery in Her Office //

At her own expense, Yahoo CEO built a nursery adjacent to her office to be closer to her son and now she can bring her baby to work, which has angered some stay-at-home employees following her demand that all remote workers report back to the office.

Celebrate the progress //

When Mayer speaks to the media, no matter what subject she’s interviewed about, she refocuses attention on the accomplishments the company has made most recently, celebrating those wins. She’s also said over and over that “at Yahoo people are working on important things,” and the repetition of this statement helps her people reconnect with the pride they have in their work. There have been innumerable press releases celebrating new acquisitions and app releases, partnerships, and expansion plans. When employees feel they are an integral part of the success, they spend their free-time dreaming up new innovations, and they bring their best and brightest ideas to work every day.

Yahoo profit rises by 46%

Yahoo’s profits rose by 46 percent in the second quarter, aided by nearly a dozen product launches, though sales at the company were still down. Net earnings for the quarter ended June 30 were $331 million, up from $227 million for the same quarter last year, Yahoo reported.

[blockquote style=”quote” align=”” author=”Marissa Mayer”]aw continued stability, and we launched more products than ever before, introducing a significant new product almost every week.[/blockquote]

Mayer took the top job at Yahoo a year ago. Since then she has mounted an aggressive strategy to rebuild the company. Mayer’s efforts are probably headed in the right direction, it is too soon to say whether she will succeed in making Yahoo “cool” again.

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Branding

Hassan Allam Properties rebranding campaign reflects the brand’s heritage and future

Since its inception back in 1997, Hassan Allam Properties (HAP) has carved an enviable positioning of an exclusive boutique developer…

Since its inception back in 1997, Hassan Allam Properties (HAP) has carved an enviable positioning of an exclusive boutique developer whose name is synonymous with credibility, trustworthiness and commitment. HAP values family tremendously and creates hand-picked selective communities where homogenous friends and neighbors become the chosen family. With its nationwide portfolio of projects in the city and by the sea, HAP has become an influential leading mover in the local property scene, making some wonder why it hasn’t had its own true spotlight?

Well, HAP has recently stolen the limelight, with its brand-new rebranding and awareness campaign. The campaign is finally letting HAP shine on its own, with a brand-new logo and signature line, and we’re giving you the breakdown.

New Key Messages and Slogan

Starting with, what seems to be, their  signature line, “From our family to yours.”

Looking deeply into the words, it would easily seem that the brand is aiming for a tighter focus on community, heritage and family-orientated themes. Their new social media posts are currently emphasizing the themes as well.

With the word “family” comes the connotations, or secondary feelings/meanings, of family-orientated, trustful, looking both to past and future generations, devotion, a caring nature, and legacies.

And as we can see from their current posts, they are definitely aiming for it.

The word “our” in “from our family” could also be used as a link to the company’s mother brand, Hassam Allam Group, as well as a close bond to their employees, family-orientated values and customers. Family-orientated values are also subtly used through all three texts used in their new ads.

New Brand Visuals

Starting last week, the new visuals have been released both online and on out-of-home advertisements.

The greyscale photos are immersion breaking, as not many brands are bold enough to attempt greyscale when most are looking for more vivid and bright ads. This helps the photos stand out among the sea of brightly colored real estate billboards.

The rebrand also comes with a new logo for HAP, a gold paper/sheet textured Monogram. At first glance, you can see Hassan Allam’s initials on the logo, but a small design trick reveals a final letter, P for Properties.

Logo-GIF.gif

The greyscale images show three different stages of life; youth, adulthood and marriage, and the elder stages.

They are depicted holding hands, displaying affection and familiar relationships, which symbolize care, love, trust, unity, heritage, and legacies.

These three stages, and images, may represent HAP’s influence on families and their connection to each other. This can be easily concluded with the company’s line of family-orientated housing communities such as their Swan Lake , Park View, Little Venice and Seasons properties.

Their first image, “For Generations to Come,” illustrates the relationship between the old and newer generations. Continuing with their new signature line, “From our family to yours,” the image then reflects the passing down of experience and the careful planning to ensure their future.

It also exhibits a timeless physical and emotional connection, a lasting partnership that will continue through generations, such as HAP’s properties (which can be passed along, just like knowledge, through the generations).

“Beyond a Lifetime” has a symbolic message with its strong imagery. The powerful imagery of the young hand this time closely grasping onto the old, carries the depiction of guardianship and compassion.

The last image in the series so far is “Investing in a Lifetime,” which attempts to present the vows and duties that come from a lifelong bond and agreement. This can refer to people’s investments in HAP’s properties, which can be perceived as inseparable, full of devotion and harmony that lasts a lifetime.

Along with the three images comes a navy-blue banner, highlighting the company’s wide breadth of works, whereby we found out that HAP encompasses underneath it lots  of projects [Seasons, Swan Lake Katameya, Swan Lake 6th of October, Swan Lake North Coast, Swan Lake Gouna, Park View and Little Venice

Final Thoughts

The use of Golden assets imparted a sense of high-quality service or products, which isn’t too far off when it comes to the popularity and quality of Hassan Allam Properties.

Their use of black and white photography could get them a lot of attention OOH, although not as much online.

The new branding, complete with logo and slogan, is a nice touch on this real estate powerhouse’s path, and will definitely make it more distinguishable from its competitors. And their new logo will become one of the more recognizable real estate logos on our highways.

 

With over eighty years in the industry, the Hassan Allam Group has become one of the region’s top construction and property developers, who have been producing top-quality residential and resort projects. You can find their other properties here.

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Branding

70 years of Pepsi in Egypt and the brand journey continues

We all have a distinct memory with Pepsi. Whether it’s mothers, fathers, grandparents, teenagers, children; every single one has their...

We all have a distinct memory with Pepsi. Whether it’s mothers, fathers, grandparents, teenagers, children; every single one has their own memory of when they first fell in love with Pepsi taste and for marketers, we fell in love with Pepsi slogans.

Pepsi started its business in Egypt back in 1948. You may have noticed the recent #Lovely Campaign launched to make the year no. 70 for the giant soft-drink brand in the Egyptian market.

For over 120 years, there have been many events and historic moments witnessed in the Egypt, but for sure boring wasn’t one of them. From the birth of Youssef Wahbi, to World Wars, allot of events happened on 1898 that reshaped our life.

Pepsi has been there for unforgettable moments. And today we’re here to go down memory lane and see how the Pepsi brand actually started and evolved till 2018.

In the unforgettable moments, in the moments of deep sadness and in moments of high celebration, Pepsi has been there for all of it.

The global campaign, Pepsi Generations, aims to connect all the generations of Pepsi drinkers, through its newest content, ads and some fun and exciting activities throughout 2018.

So, what is the history of Pepsi brand and where did it all start?

When we think of Pepsi, we envision a red, white and blue circle, waving like a flag. But a version of the iconic logo that we now attribute to the soda didn’t exist until over 50 years after the company’s conception.

Initially dubbed “Brad’s Drink,” Pepsi was created in 1893 by a pharmacist named Caleb Bradham. It was renamed Pepsi-Cola, a title that was trademarked in 1903. Although the brand’s name hasn’t changed since, its logo has undergone a number of tweaks and major revamps.

timeline_pre_loader

1898

The original Pepsi Cola logo was a simple cursive red typographic logo, which would be adapted later on by rival Coca Cola. The typography was indicative of the popular handwriting style of the 1800s.

1905

1905 saw a more simplistic and easier to read logo, tightening the text and swashes to create a more streamlined look.

1906

Only a year later, the logo went through another redesign, condensing the logo to a more compact size for bottling.

1940

During World War II, in an effort to support the American troops, Pepsi changed its main colors to red, white and blue. This would also be the last lone typographic logo for the brand.

1950

1950 saw the birth of what would become a popular trend with Pepsi logos, introducing the logo in a bottle cap. Circular shapes would soon become a tradition with their future logos.

1962

To keep up with more modern times, Pepsi dropped their famous cursive typography for a simpler sans serif font. This was also the time when Pepsi let go of the word “cola.” The stripe design would soon become more popular than its original typography.

1973

The first real look at the now famed Pepsi Globe, this minimalist design boxed in the text logo in what would become one of their most recognizable logos yet.

2003

This redesign opted to focus on increasing the 3D effect of the Pepsi Globe, and increasing the logo’s visual impact.

2009

Although launched late 2008, this logo was officially on cans in 2009. The globe gets a revamp, bringing a smile to the logo. This minimalist, and flat, approach was well received. You may also find the small hint of a water-like wave on the Pepsi’s “E.”

The PEPSI Journey Continues…

So there you go, the evolution of how Pepsi brand connected with people like you and I over generations.

It’s an interesting journey to see how it all started from a little pharmacy, becoming a patriotic symbol to finally bringing in big names of entertainment to collaborate with business. Making this little product, a big empire and part of every family’s home.

What are some of your favorite memories with Pepsi?

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Branding

Infographic: The original names and logos of famous Egyptian brands

There are many reasons an organization or a famous brand would decide to rebrand. The main reason is when it…

There are many reasons an organization or a famous brand would decide to rebrand. The main reason is when it needs to create a greater sense of brand unity across its business to reflect differentiated identity in the minds of consumers.

For new marketers and experienced professionals, it can be difficult to keep up with the changes that occur in the market. From classic brand names getting uplifts, to brands completely going under the knife and getting a new identity, we are tasked to keep documenting the changes.

We at Think Marketing are working on developing new indigenous content initiatives that meant to provide valuable help for both local and international businesses to better understand and track the Egyptian marketing scene.

In the last 25 years, some Egyptian brands implemented new rebranding strategy which involved a new logo design uplift while others got a totally new brand identity. To make it easier for you, we’ve made an infographic! *

*Give it a moment, it may take a moment to load.

 

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Branding

Formula 1 rebrands iconic 30-year old logo

Formula One unveiled a new logo at the season-ending Abu Dhabi Grand Prix on Sunday as the first step in…

Formula One unveiled a new logo at the season-ending Abu Dhabi Grand Prix on Sunday as the first step in the rebranding of the U.S-owned racing championship. The previous logo and trademark was used by the championship since 1993.

The new identity cements a year of change for F1, as it hopes to re-engage its global fan base. The design was inspired by feedback from fans across the globe, while the redesign and brand overhaul was led by Ellie Norman, Formula 1’s first Director of Marketing.

The design, described as symbolizing the look of a Formula One car with a ‘modern-retro feel’, replaces one introduced three decades ago by former commercial supremo Bernie Ecclestone.

F1-new-old-logos

The expensive redesign by Liberty Media, the American owners of the company that controls Formula One, replaces the logo which was introduced by former F1 supremo Bernie Ecclestone, and has stood for 23 years.

The new visual identity echoes the shape of a Formula 1 car – flat, low to the ground, an icon of speed rather than a diagrammatic representation of it. It has a modern-retro feel with enough aggression in its engineered sharpened edges to hint at both the technical prowess of the teams, while leaning into the extreme and dynamic nature of the sport.

Sean Bratches, Formula One’s MD, said the new logo shows the broader transformation occurring in the sport, as its owner, US media conglomerate Liberty Media, attempts to widen the sport’s appeal and “lead it into a digital future.”

New Misson Statement

Formula One also unveiled its mission statement with five key behaviors. The five ‘key behaviors’ are listed as: ‘Revel in the racing,’ ‘Make the spectacle more spectacular,’ ‘Break down borders,’ ‘Taste the oil’ and ‘Feel the blood boil.’

The first involves working with teams and the FIA to improve racing, the second to build up events around races, and create more of a buzz, while the third is about increasing the audience and drawing in new fans with digital technology.

The last two relate to presenting the technology in a more compelling way, and highlighting the human emotions and rivalries.

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