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Israel vs. Gaza Social Media War

It seems that the current military war between Israel & Gaza got its digital version as we witnessed a several battle fields in the cyber space on Social Media .

Israel chose Twitter to make the first official announcement of the airstrike that killed a leading Hamas official in Gaza

Avital LeibovichIsrael Defense Forces’ (IDF) international press spokesperson, made the announcement at 7:17 AM eastern time.

Avital Leibovich tweet linked

This tweet was then followed by another one by the official IDF Twitter account, 12 minutes later.

IDF tweet linked

Israel released a video recording assassination operation on Youtube . The target of the strike was Ahmed Said Khalil al-Jabari, the head of Hamas’ military wing.



The Israeli Defense Forces official account also posted a picture to announce the celibate the assassination process .

IDF tweet: Ahmed Jabari: Eliminated.

The Israeli Defense Forces official account also posted a provocateur messages indicating that further operations could be planned.

IDF Threat tweet

And They got this reply :

Al Qassam tweet


Conclusion :

The modern war battlefield is not limited to Land , Sea & Air , but! a new battlefield exists , The cyber space is also highly considered and it step a head from traditional media channels , Twitter was chosen by the Israeli defense forces to communicate the message and speak with public opinion using Social Media .

Its pretty clear Social Media usage exceeded the brand competition and tracking the effectiveness of brand communication and/or, engagement …

Social Media now is used by armies to engage public and highlights power and military capabilities , even send threat messages and tactical psychological games to take advantages over enemies.


Sources : BBC , Mashable , Twitter

Hesham Shata

Enthusiastic young man who is Passionate about the power of Digital Marketing and always hungry to grow my expertise. With excellent Digital Marketing, project management and relationship building. Non-traditional 24X7 Strategic Thinker | Analyzer | Informative | Ideas Igniter | e-Strategist.