Instagram just launched a new app that loops 1-second videos .Instagram launching Boomerang on iOS and Android. The simple app allows you to simply press a button and record one second of video. Rather than just playing once and repeating, the clip plays, rewinds, and then repeats – hence the boomerang moniker. The shared video is actually four seconds long.
Boomerang makes it possible to create videos that play forward and backward in either portrait or landscape mode that can then be shared on Instagram.
Boomerang is Instagram’s second video specific app, following last year’s Hyperlapse. Boomerang follows the strategy of Instagram’s previous standalone apps Hyperlapse (time-lapses) and Layout (collages). Boomerang could further help spice up Instagram’s five year old feed.
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Check out a few other examples of Boomerang below: