With 400 million active users, Instagram’s bet is that view counts will be impressive, and they’ll convince video creators they should be on the platform. Starting this week, you’ll begin to see how many times people have watched a video on Instagram. The view counter will appear where the number of likes are normally displayed. Users will still be able to see the number of likes on a video by tapping the view counter.
Now view counts will appear below videos instead of likes
Views are the most widely expected form of feedback on video. That’s why you’ll begin to see view counts underneath videos where before you’d normally see likes. You’ll be able to see likes by tapping “views.”
Since launching video two years ago and introducing Hyperlapse and Boomerang, you’ve made video storytelling on Instagram take off. Whether sitting front row at Fashion Week or spending a day on the beach, nothing brings moments to life like video. Adding view counts is the first of many ways you’ll see video on Instagram get better this year.
About Instagarm Views Counter
The view counter and increased time limits are the first of the major video updates to come in 2016.
Keep in mind that a video’s view count only includes views from within the Instagram app, and not from other places like an embedded post or on desktop.
If your account is set to private, you may not see the view count until your video has reached a certain number of views. The shift will likely happen within the week for most users and be a change of pace for what we usually see on the platform.
Keep in mind that view counts will only show up on videos that were uploaded after November 19, 2015. Video view counts are available as part of Instagram version 7.16 on iOS and Android.
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More Instagram Video Updates
Last week, the platform changed its video time limits from 30 seconds to 60 seconds for brands. This means that companies can now air their TV commercials on the platform. Both the longer time limit and the ability to track views mark a step towards Instagram’s new year’s resolution to make itself a better video platform.