Initiative MENA has once more achieved recognition for its success, gaining three prestigious awards at The Internationalist Awards for Innovative Digital Solutions. The regional media communication network received the accolades at a ceremony held in Time Warner Center, Columbus Circle, New York, US.
Initiative received its Gold award for the agency’s work on KFC’s ‘Taste the Race’ campaign. The second recognition the agency gained was a Silver award for a campaign conducted for Chevrolet, titled: ‘Can a burger sell a truck?’, Last but not least the third accolade the agency won was for ‘Huawei-Mate8-Mobile Creative Execution’ case study.
Saadeddine Nahas, Digital Director, Initiative MENA, said: “At Initiative MENA we continuously strive to push the boundaries of innovation for our digital work. Winning international media competitions is not only a delight for us in gaining recognition for our hard work, but also serves as a testament to our creativity and the full range of capabilities on offer at our agency.”
Last May, Initiative MENA was awarded at the MENA Digital Awards 2016. The Gold win was for the agency work with KFC’s ‘Flying Bucket’ campaign (Dubai), earning Initiative the award for the category ‘Best Viral Campaign’.
The Silver honour was given to ‘Huawei-Mate8-Mobile Creative Execution’ case study for the category ‘Best Use of Mobile’.
Initiative MENA is headquartered in Dubai and has offices throughout the region. Established in 2001, the organisation has grown to encompass a network of over one hundred media specialists. The agency comes under the umbrella of the Middle East Communications Network, one of the largest communications groups in the MENA region.