Brand Activation

Infinix Mobility grows market share, plans expansion in Egypt

Infinix Mobility is gaining significant market share after just three years in Egypt, and plans to debut a line-up of products in this market over the coming months.

Having quickly developed into one of Africa’s key mobile device brands, Infinix have taken over smartphone distribution in countries across the African continent.  Over a short 16-month period, Infinix have sold more than 4 million devices in Africa including over 1 million handsets in Egypt alone since launching there in 2015. Infinix have successfully demonstrated how to make a powerful entrance into the African and Egyptian markets by a unique approach that offers a greater choice in the variety of devices. Since launching in the Egyptian market, Infinix have introduced 8 smartphones all particularly tailored to the needs and preferences of the Egyptian consumer, with a wide range of price points. Meanwhile, Infinix have also entered nearly 20 countries globally including countries in Africa, the Middle East, South & South East Asia, and Latin America.

“The Egyptian market has a huge potential for the smart phone industry to grow, currently the whole market can reach over 1M smart phone units and this number will keep on increasing because of Egypt’s population and the affordable prices of the smart-phone”,  said Andy Yan co-founder of Infinix Mobility.

“Egypt is looking at increasing its internet penetration rate to 50 percent from 34 percent by the end of 2016, which will add a significant change in the market and will contribute to the growing influence of Chinese smartphones,” said Benjamin Jiang co-founder of Infinix Mobility,

Infinix has become a major player in the global smartphone and tablet market, and has spread its presence to over 20 countries across the globe. Infinix has built global partnerships with leading world class companies such as Facebook, Mediatek, Qualcomm, Sony, Microsoft, Vodacom, MTN as well as many local-market partnership like Jumia, Souq, Orange, Mobile Shop etc. Infinix also became the exclusive smartphone partner of Google’s Android One program in Africa and Indonesia with its launch of the Infinix “Hot 2” smart-phone.

Keeping up with the technology era, Infinix is dedicated to constantly develop smartphones that blend elegance, quality, and innovation with pleasure and reliability. “The Future is Now”, with Technology & fashion, and Infinix smart-phones reminds people to experience the smart lifestyle and open the doors to the future.

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