INERTIA is now using the power of sports to grow the brand and business

Sports sponsorship is booming; never before has witnessed Egyptian brands investments been put into marketing with athletes, sports teams, or sporting events.

And this time is not about Football and the upcoming 2019 AFCON!

Inertia announced its athletic support program which provides a nurturing space and a supporting hand to 3 of Egypt’s most prominent athletic talents.

The athletes are potential Olympic contestants coming from diverse sports backgrounds like Judo, Roman wrestling and Tennis.

Worth mentioning that, Inertia’s founders believe in their partnership with the athletes they’ve formed to an extent where the CEO decided to record himself for the voice over for the new advertisement to show support and encouragement.

Interestingly, Ramadan Darwish broke an international record by becoming the Judo champion of Mediterranean Games three times. He is also a 6 time African champion and reached the 7th position in the Rio De Janeiro Olympics in 2016.

As for Hassan Hassan, his last achievement in Roman Wrestling was a silver medal in Slovakia for the world’s youth championship in September in addition to winning the gold medal in the African championship.

Layla Shoukry is the youngest of the three aged 12, a tennis prodigy in the making who is ranked first in Egypt and Africa under the age of 12, she also showed up spectacular performance in many local and international tennis tournaments in the past period. Layla is working hard to participate in the junior Olympics 2022 and Roland Garros 2021.

Inertia Building brand authority via supporting the Egyptian youth as the seed for a promising future:

Inertia’s announcement is the first of its kind, setting a unique support model through which Inertia is acting as rising stars enabler even before their qualification to the Olympics in Tokyo 2020 and Junior Olympics 2022.

Inertia is supporting the Egyptian athletes by providing access to professional coaching and countless benefits in their athletic journey. This model scouts for undiscovered talents and accompanies them in a journey of restless determination and hard work; challenging the mundane lifestyles and choosing a path to become the best.

Commenting on this unique support model, CEO Ahmed El Adawy said: “I truly understand how it feels to stand alone against a discouraging current of pessimists and non-believers, working silently with minimal resources to achieve greatness. Time has come for these hard-working athletes to receive the care and attention they need from Inertia in order to help them reach a brighter future making every Egyptian proud.”

Furthermore, Inertia’s CEO believe in the family of athletes they’ve formed to an extent where they decided to record themselves the voice over for the new advertisement in show of support and encouragement.

Why brands should invest more in sports marketing?

In times of advertising message overloads, sport offers something extremely valuable: real emotions. Marketers understand the popularity of sports and have made them a centerpiece of marketing campaigns for decades.

Despite a fragmenting digital media landscape, in our 24/7 world, where we’re always connected and constantly moving from platform to platform to access more digital content. Since sports can be watched on a variety of platforms, sports marketing can take many different forms and reach wide range of audiences.

Naturally, sports brands have some of the best marketing in the world.

In comments below, tell us what can we learn from the top sports marketing campaigns and strategies of Egyptian brands?

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