Brand Management

First Egyptian Case Study in Phillip Kotler's Book

Philip Kotler Distinguished Professor of International Marketing at the Kellogg School of Management

Phillip Kotler’s chosen Bee case study to be a case study in the next Marketing Management Edition!

The Distinguished Professor of International Marketing at the Kellogg School of Management Philip Kotler for the first time will include Egyptian Case studyin the next Marketing Management Edition!

 

Bee ” Egyptian Payment Solutions Provider ” Case study is the first case from Egypt and Arab countries to be considered by the God Father of marketing and the author of Marketing Management 14th edition ” The world’s most widely used graduate level textbook in marketing ”

You can review and download Bee case study from the following link :

BEE proof page 287

 

 

5 Comments

5 Comments

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