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By Dalia El Gezery, Etisalat by e& Egypt’s Chief Human Resources and Administration Officer.
In my five years at Etisalat by e& Egypt, I have witnessed a remarkable transformation, particularly within Human Resources. For many years, HR functions across industries have often been perceived as operational, lacking a clear connection to the company’s core mission. However, throughout my career, I have consistently advocated for a different perspective.
I believe that human resources is a strategic partner, playing a pivotal role in achieving the company’s overall goals. It acts as a bridge between business needs and people strategies, actively driving business objectives forward.
Etisalat by e& Egypt exemplifies this progressive approach. We recognize the immense strategic value of our human capital; moving beyond operational tasks, fostering innovation, employee engagement, and building a culture that celebrates diversity and inclusion.
This commitment has been instrumental in securing Etisalat by e& Egypt’s prestigious recognition as a Top Employer in Egypt for six consecutive years.
The Strategic Power of Human Capital
Previously, HR was often seen as a cost center, responsible for administrative tasks like payroll and benefits. I remember my late father questioning my decision to build a career in Human Resources back in the day, not realizing its value and the impact it can create. He later not only celebrated but supported my achievements throughout the different organizations and industries I have helped evolve.
Human Resources is often considered a blend of both art and science. The science lies in the data-driven aspects of the field. HR professionals rely on metrics, analytics, and rigorous processes to make informed decisions about talent acquisition, compensation, and performance management. They utilize tools like employee surveys, performance reviews, and turnover rates to identify trends, optimize workforce planning, and ensure legal compliance. Additionally, HR professionals must possess a deep understanding of employment laws and regulations, using their knowledge to develop fair and equitable policies for all employees.
However, HR is not just about numbers and processes. The true artistry of HR shines through in the interpersonal aspects of the role. Successful HR professionals are skilled communicators, adept at building relationships with employees at all levels. They possess emotional intelligence, empathy, and active listening skills, which enable them to navigate complex workplace dynamics, resolve conflicts, and foster a positive company culture. I believe that HR professionals must be creative problemsolvers, capable of developing innovative solutions to challenges like talent retention, employee engagement, and diversity and inclusion initiatives. This artistic side of HR allows the teams to connect with employees on a personal level, motivating them, inspiring them, and ultimately driving organizational success.
A truly successful organization needs engaged employees who feel empowered to reach their full potential. Through a collaborative effort with leadership, Human Resources should develop a comprehensive organizational strategy that fosters a growth mindset.
Fostering a Culture of Learning and Growth
At Etisalat by e& Egypt, we foster a culture of continuous learning and development through strategic initiatives that empower employees to embrace new technologies, expand their skillsets, and generate groundbreaking ideas. We have moved away from one-size-fits-all training programs, instead offering a dynamic array of ongoing learning opportunities tailored to address individual needs and foster inclusivity. From online courses to interactive workshops, employees are empowered to embrace new technologies and stay relevant in their fields, regardless of their background or experience level. This not only fosters a competitive advantage but positions the company for future success in an ever-evolving marketplace.
Developing a Compelling Employee Value Proposition
In today’s competitive talent market, a strong employer brand through a compelling EVP is essential for standing out as an employer. Etisalat by e& Egypt embraces this through initiatives that go beyond simply offering competitive salaries and benefits. We are creating a compelling narrative that showcases the company’s commitment to its employees, its focus on diversity and inclusion, and the exciting opportunities it offers for personal and professional growth. This narrative attracts high-performing individuals that bring valuable skills and diverse perspectives to the organization, further strengthening e&’s competitive edge.
By prioritizing human capital, fostering a culture of D&I, and focusing on employee wellbeing, Etisalat by e& Egypt’s Human Resources fosters a workforce that is not just skilled but also resilient, adaptable, and truly representative of the customers we serve. I truly believe that when employees feel valued, empowered, and supported, they become active participants in the transformation journey, driving the company forward.
This approach yields a multitude of benefits, including enhanced innovation, heightened employee engagement and belonging, and improved agility. Ultimately, e&’s commitment to human-centric operations is not just about better business; it is about creating a work environment where human potential is unleashed, diversity is celebrated, and everyone is empowered to contribute to the company’s transformation.
