By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Think MarketingThink MarketingThink Marketing
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Reading: HSBC UAE’s Comedic ‘SleepShopper’ Spot The Power of Apple Pay
Share
Sign In
Notification Show More
Font ResizerAa
Think MarketingThink Marketing
Font ResizerAa
Search
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
HSBC The Sleep Shopper

HSBC UAE’s Comedic ‘SleepShopper’ Spot The Power of Apple Pay

Think Marketing
By Think Marketing Published November 26, 2017 Campaigns
Share
1 Min Read
SHARE

In recent years, Dubai has been making tremendous efforts to become a digitally equipped city – Smart City. With its goal to become paperless for all transactions by 2020, mobile wallet is gaining significant traction to enable more convenience and a secure way to pay.

HSBC, one of the most competitive banks in the region, was up against multiple competitor offers during the launch of its Apple Pay. So, the bank needed to break the clutter and be heard. ‘The SleepShopper’ campaign does exactly that while introducing Apple Pay and generating awareness.

Aimed at the tech-savvy generation, the film depicts the subconscious journey of a sleepwalker who is on his supermarket shopping spree, late at night. After selecting his everyday items such as cereal, milk and eggs, he pays for them intuitively using Apple Pay leaving the supermarket employee and his co-worker in sheer amazement and disbelief.

- Advertisement -

This quirky yet informative film smartly dramatises the effortless and smooth process of Apply Pay that even goes unnoticed by its user.

Credits

Garen Yebremian : HSBC Regional Marketing Manager – Cards Portfolio
Ashish Mishra : HSBC Regional Head of Consumer Assets Marketing

J. Walter Thompson Dubai
Nermine Barrada : Business Director
Namal Siddiqui : Account Manager
Nabil El Kourdy : Senior Account Executive
Gautam Wadher : Creative Director
Carine Howayek : Art Director
Jaafar Atwi : Head of Studio & BTL production
Julia Schmutzler : TV Producer

Production Company
Production House : What If Creative Studio
Director : Markus Virpiö
Executive Producer: Nasrallah Saad
Production Manager : Anora Tukhsanova

Media Buying & Planning
Media Agency: Mindshare




Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Email Copy Link Print
Share
By Think Marketing
Follow:
Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
- Advertisement -

Latest >

Step Inside the Brand: How Immersive Marketing Is Changing Customer Experience
3 Min Read
The 2025 Labubu Takeover: The Rise of The Mischievous Furry Monster
3 Min Read
Skip the USB: 12 Alternatives to WeTransfer for Sending Large Files
3 Min Read
Product and Customer Experience: How Both Shape the Essence of Every Brand
3 Min Read
Not Just and Ad – Orange Egypt Drops AI Powered 5G Cinematic Experience
1 Min Read

Featured Stories >

RiseUp 2025: Egypt’s Grand Platform for Innovation Returns to the Grand Egyptian Museum
2 Min Read
Grand Egyptian Museum Launches GEM Talks: Where History Meets Innovation
2 Min Read
confusion concept
When Ads Miss the Mark: The Most Confusing Campaigns in Egypt, 2024
3 Min Read
eSIM Launches in Egypt: Say Hello to Seamless Connectivity
2 Min Read
Cooking Up Dreams: The Million Pound Menu Wave in Egypt
2 Min Read
Follow US
© 2012- 2023 Think Marketing Magazine. MADE WITH ♡ IN CAIRO. All Rights Reserved.
  • About
  • Contribute
  • Advertise
  • Contact Us
Welcome Back!

Sign in to your account

Lost your password?