Brand Management

HP unveiled Spectre to be “The world’s thinnest laptop”

Small is big these days for computer makers. HP Inc. hopes to prove the point this week. HP claims it’s the thinnest laptop in the world, beating the MacBook Air.

Personal computers and printing major HP Inc today launched eight new personal products including the world’s thinnest laptop at 10.4 mm thickness, a calling device and a business notebook.

Claims Innovation over Apple

HP claims it’s the thinnest laptop in the world, beating the MacBook Air at its own game. And just as its exterior is luxurious, its specs are premium, too.

It has an innovative hybrid battery split into two thinner pieces that delivers the same charge as a single battery for up to nine and half hours of battery life.

The laptop is powered by an Intel Core i5 or i7 Skylake processor, rather than the significantly slower ultra low-voltage Core M CPU specifically designed for ultra-thin notebooks and found in the 12-inch MacBook.

At 2.45 lbs, the HP Spectre is heavier than the 11-inch MacBook Air (2.38 lbs) and the 12-inch MacBook (2.03 lbs).

HP is one of several laptop makers touting reduced size and weight for clamshell models as a selling point, particularly for models priced at $1,000 and higher. Apple has set a standard for sleekness since the 2008 introduction of MacBook Air, followed up with thinner versions of its MacBook Pro. Its 12-inch model introduced in March 2015, dubbed simply the MacBook, measures 13.1 millimeters at its thickest point and 3.5 millimeters near the edges.

The base model of the HP Spectre is priced at $1,169, which is about the same price as the 13-inch MacBook Air.
HP’s new notebook looks like a sleek, general purpose laptop, with an advertised nine-hour battery life, 13-inch HD 1920 x 1080 resolution display, and sixth generation Intel Core i5 or i7 processor. That last bit is particularly notable, as many super-thin laptops run on Intel’s Core M processors, optimized for mobile performance rather than desktop-like power.

Think Marketing

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.