How to Drive More Sales This Black Friday

Black Friday is the biggest shopping day of the year, and it’s only getting bigger. In fact, spending on Black Friday is expected to reach $935 billion in 2023. That’s a lot of potential customers! So, how can you make sure your business is ready to take advantage of this huge opportunity? By following these tips, you can optimize your Black Friday marketing strategy for maximum success.

1. Plan Early and get your timing right

The key to successful Black Friday marketing is to start early. Shoppers are already beginning to plan their purchases and compare prices weeks in advance, so you need to make sure your ads are reaching them at the right time. Try running a series of ads in the weeks leading up to Black Friday that highlight your best deals and discounts. This will get shoppers interested in your store and entice them to visit on Black Friday.

2. Create a sense of urgency.

Black Friday is all about getting the best deals before they’re gone. So, it’s important to create a sense of urgency in your marketing materials. Use phrases like “limited time only” or “while supplies last” to let shoppers know that they need to act fast if they want to take advantage of your deals. You can also use countdown timers in your ads to add an extra layer of urgency.

Limited time offers are also a great way to get shoppers’ attention on Black Friday. No one wants to miss out on a good deal, so by creating a sense of urgency with your marketing materials, you can increase the likelihood that shoppers will take action. Just be sure not to overdo it—too many limited time offers will devalue your deals in shoppers’ eyes.

3. Focus on Your Customers’ Needs

When it comes to Black Friday shopping, customers are looking for deals on items they need or want. So, make sure your promotions are focused on offering them just that—deals on products they actually want to buy. This will help ensure they have a positive experience with your brand and are more likely to come back in the future.

4. Make Your Website User-Friendly

On Black Friday, your website will be getting a lot of traffic. So, it’s important to make sure it can handle the increased traffic without crashing or running slowly. Test your website in advance and make sure it’s running smoothly before the big day. You should also make sure your website is easy to navigate and that all important information—such as promo codes and expiration dates—is easy to find.

5. Offer free shipping.

One of the biggest barriers to online shopping is the cost of shipping. Many shoppers are hesitant to purchase items online because they don’t want to pay for shipping. So, offer free shipping on all orders placed on Black Friday (and make sure you advertise it prominently in your ads!). This will entice shoppers to buy from your store instead of competing retailers.

6. Use Social Media (Wisely)

Social media is a powerful tool that can help you reach a wide audience with your Black Friday marketing message. But beware of overdoing it— too much promotion can turn people off and make them less likely to engage with your brand. Instead, focus on providing valuable content that will interest and engage your target audience. For example, you could share helpful tips for getting the most out of Black Friday shopping or highlight some of the best deals your business is offering.

7. Make it easy to find your deals.

Don’t make shoppers hunt for your Black Friday deals—make them easy to find! Prominently display links to your sale pages on your website’s homepage and include call-outs in your email marketing campaigns. You can also create dedicated landing pages that showcase all of your deals in one place. And don’t forget social media! Use eye-catching images and hashtags to grab attention and drive traffic to your sale pages.

8. Use Multiple Channels

To reach the widest audience possible, it’s important to use multiple channels for your Black Friday marketing campaign. This means utilizing both online and offline channels, such as social media, email, direct mail, and print advertising.

9. Keep an Eye on Your Competition

Keep an eye on what other businesses in your industry are doing for their Black Friday marketing campaigns. This will help you fine-tune your own strategy and ensure you’re offering shoppers something different than what they can find elsewhere. Just be careful not to copy what others are doing too closely—you want your campaign to be unique and memorable, not forgettable and generic!

10. Measure Results

Last but not least, don’t forget to measure the results of your Black Friday marketing campaign. This will help you determine what’s working and what’s not so you can make necessary adjustments moving forward. By setting up tracking mechanisms like Google Analytics goals or UTM codes, you’ll be able to gather valuable data that will inform your future marketing efforts.


Black Friday is a huge opportunity for businesses to boost sales and grow their customer base. But with so much competition out there, it’s important to make sure your marketing strategy is up to par. By following these tips, you can optimize your Black Friday marketing strategy for maximum success!

Think Marketing

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.