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The banking sector is one that is known to be a sector that tends to use encouragement as its anthem. When it comes to advertising for a banking service in Egypt, the main thing that people tend to think of is to display the bank’s services through an encouragement campaign that helps people invest in the bank and use its services.
In Ramadan 2025, several banks created new campaigns that have taken audiences by surprise. Let’s delve deeper into this topic and see which campaign got the most out of the marketing trends in this most innovative year.
Bank Misr: Meen Zayak? Mozhel Modhesh
Bank Misr featured one of the most encouraging campaigns. One that got everyone emotional and motivational enough. Featuring Tamer Ashour and Nouran Abo Taleb’s sentimental and powerful voices, the song Mozhel Modhesh is one that captures how Egyptians are always resilient and strong enough to overcome any obstacles.
The campaign’s main message is delivered through the words “لو هدوا الدنيا انا متهدش انا من زيي انا مذهل مدهش.” Meaning (If the world crumbles, I won’t; there is no one like me because I am great and fascinating). The campaign gained a widespread positive review from audiences who loved the generational variety that the ad displayed. From little children to older people, the campaign speaks to everyone and is addressed to encourage and show that Bank Misr is the backbone of every single living Egyptian with their services and empowerment capabilities.
National Bank of Egypt (NBE): Within You a World that Could Change the World
The NBE campaign “جواك عالم يغير العالم” is one that is all about transferring the audience from their current present seat to the historical past, from the 20s to the 60s, the present, and the future of Egypt. The advertisement aims to show the great history of the National Bank of Egypt (NBE). Featuring a great and unexpected collaboration between Hamaki and Wegz, the ad took us all by surprise.
That is, when we saw that both gentlemen are displayed with the late Soad Hosny, dressed all in modern clothes, her figure is seen entering our present while Hamaki is transformed to the thirties and Wegz is taken back to the age of pharaohs. The ad displays the amazing AI integration. One that shows the new powers of the bank and how it is unlocking a whole new world of futuristic potentials.
National Bank of Egypt (NBE): A Generation to Count On
The National Bank of Egypt (NBE) is impressing us yet again with another powerful Ramadan campaign in 2025. The ad’s message is one that is more than powerful. It highlights the fact that today’s generation is an invincible one. A fearless generation that the ad puts under the spotlight. The ad begins by showing some young Gen-Zs chaotically creating a brand’s identity and succeeding in marketing for it correctly through the right usage of social media platforms.
The ad didn’t just use various scenes to prove that this is a generation that you can count on, but also the campaign featured Donia Wael and Lege-Cy to sing the ad’s song. Such a collaboration between two young artists is another creative reinforcement from the campaign makers that delivers the campaign’s message.
FAB MISR: Our Success is Connected
FAB MISR created a very positive campaign that urges people to simply dream. The campaign’s message highlights the fact that dreaming may actually lead to a whole new life with new changes and alterations. The ad focuses on several people who are simply dreaming of something small, and FAB MISR takes that dream and turns it to reality through loan services, investments, and many more!
I would only comment that the song or lyric choice wasn’t as good as I hoped it to be. You might listen to it and feel like the writers were simply overstuffing words that rhyme but without real or significant meaning behind them. Other than the song, the campaign is creative, supportive of little and small ideas, and urges people to simply wish in order for the bank to make it happen.
Bank NXT: Kol El Gai NXT!
Talk about new banks that are born from the middle of nowhere yet come crashing into your life with a dazzling and very creative marketing campaign. Yeah, that is NXT Bank. Featuring the charming Amir Karara as their campaign’s face, the bank chose a creative way to introduce itself and lure in viewers to actually think of giving the bank and its services a go. The ad features a fun song that highlights the fact that wherever you are, the bank will be there for you and your needs.
Up in the air? Underneath the sea? NXT Bank is always there for you. The ad also displays the many services and benefits, like a loan up to 5 million EGPs, a credit card without a cashback limit, and a savings account with daily interest. The creativity of the ad is one that takes an action curve. Well, if you’ll hire Amir Karara as your brand’s ambassador, the least you can do is tangle him up with some action scenes. Cherry on top? Karara’s humorous way of delivering info about the bank. It is simply something that left us all wondering, What’s NXT!?
EBank: Believe to Achieve
EBank’s campaign is your typical motivational bank campaign that urges people to believe in their dreams in order for them to achieve their goals. The ad features another song from Ahmed Saad. One that urges people to always believe in themselves and their dreams. The ad focuses on the “made in Egypt” concept. This is one concept that is all about the potential of Egypt and its land, resources, and people.
This is exactly what the EBank campaign delivers through its ad. It shows the success that Egyptians have in the textile, engineering, and agriculture sectors. The ad, in my opinion, would’ve been better if it opted for an idea that is more unique. Because banks in Egypt are known to always head for the motivational curve, a newer and more fresh approach would’ve been a nice thing to see. It’s time we started thinking out of the box and seeing what we can alter to align with the new marketing innovations of 2025.
Housing & Development Bank: Not Just for Housing & Development
When I see a campaign that has it all, I feel like it deserves a standing ovation. Honestly, this is one of the top campaigns that had everything. From the light jokes, and displaying every service that the bank offers, to casting top stars who knew how to deliver the message the bank had. It is more than obvious that the bank is fed up with people thinking that it only provides housing and development services just due to its name.
That is why the bank opted for a smart way of showcasing their services without having to go through the hassle of rebranding and choosing a whole new name for their bank. The ad features Khaled El Nabawy, Asmaa Galal, and Ahmed Malek, all in different situations that sarcastically describe the fact that the bank doesn’t have to be called “bank of loans and cars” just because they have that service and thousands of other services as well. The creative approach for marketing is unique, funny, and straight to the point. This makes it one of the top creative banking sector marketing campaigns in Ramadan of 2025.
The Agricultural Bank of Egypt: Not Just For Agricultural Projects
Introducing a creative way to showcase their services, the Agricultural Bank of Egypt started their ad with an individual who is asking for Mohammad Abo Heleila in a local cafe. Just to find nearly everyone around him in the cafe knowing who that is. Some call him a brother, and others are calling him from the Agricultural Bank of Egypt. Various people start speaking of what services Abo Heleila helped them get from the Agricultural Bank of Egypt.
Like him helping a woman get a loan, another get a credit card, a man receiving his money transfers, and many other bank services that the ad presents creatively. The ad takes a humorous tone of voice that is fun and engaging. The ending of the ad is what gets you off your chair with laughter, though. That is because the man who initially entered the place asking for Abo Heleila simply says that he wants him to move his car because it’s blocking him. It’s fun, creative, and doesn’t miss a service that the bank offers; this campaign is definitely one that we can rule out as successful.
ADIB Bank Egypt: She’s The Origin of The Story
ADIB Bank’s Ramadan/Mother’s Day campaign is one that captured our hearts through the delivery of an important message. The ad starts with a mother who has just put her baby to sleep and is about to have suhoor only to be interrupted by the baby’s cries. Rushing over to him, she sings a lullaby that puts him to sleep and sticks with him and saves him through any stressful moment in his life. Can’t solve an exam? He remembers the lullaby and starts relaxing. About to shoot a goal in an important match? His mother’s lullaby is there to help him focus.
He forgot the words of his graduation speech; his mother’s supportive message and lullaby are there to hold him up. The bank’s campaign is one that highlights the importance of our mothers’ sacrifice and how they shape generations. The bank is celebrating mothers throughout Ramadan and urging people to share their stories of upbringing with a reward of 50 thousand EGPs for the top 3 heartwarming stories. What’s a better way to win your audience’s hearts and make a campaign forever memorable?
Final Thoughts!
The banking sector is one that is surprising us with new ideas that are creating a positive buzz in the current market. With the integration of fun and empowering ad concepts, great celebrities, and amazing visuals, this is one sector that is exceeding expectations and aligning perfectly with the new technological and marketing enhancements that we are witnessing in 2025!
