It happens billions of times a day in the blink of an eye. When you sit down at your computer and do a Google search, The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most relevant results. Search starts with the web. It’s made up of over 60 trillion individual pages and it’s constantly growing. This is happening constantly as the web is expanding rapidly every day.
The big three search engines all have slightly different algorithms for sear h mechanisms. Google navigates by crawling the web with its spiders. A user writes in what they are searching for and Google spiders finds relevant pages in relation to that question. These spiders search through billion of pages and links by asking over 200 questions (algorithms) to come back with the best results. They sort pages by their content and other factors. Keep your eyes out for our next post where we look at some of the questions they ask.
• How many times does the page include the keywords
• Are they in the title, URL or directly adjacent
• Does the page include synonyms
• What region is the site
• How fresh is the content
• What’s the quality of the website?
• Does it have spam on it
• What’s the pages rank
• How many outside links are directed to it
When these answers are collected, the spiders rank the web pages on Google based on how well the pages answered the questions.
Please take note, Google is constantly updating their technologies systems to deliver better results. So many of these questions/algorithms are being restructured and added. It’s important as a business that you regularly keep up to date on what’s new to keep your website on top.
Recommended: Understanding SEO and Content Marketing
A recent update on August 6th 2014 was that Google announced that they would be giving preference to secure sites, and that adding encryption would provide a “lightweight” rankings boost. Knowing this kind of information can prove very useful for your website. So every now and again key in ‘Google Algorithm Changes’ and keep up to date!
Explore the art and science that makes it possible. How does Google Search really work?
We hope this post helped you understand the way Google search engines work! Please note that Google published this video in 2010. Today, we advise to use Google plus to promote your digital assets.
