How Egyptian brands spread the love on Mother’s Day 2018

On most days, we take our mothers for granted. She cooks, she cleans, she taught us that we are what is good in the world (or bad) and she was always there for us when we needed her.

Everyone has a mother, someone who was there for them, whether to support you with her advice or to hunt you down with her rage when you’ve been naughty.

Today is a mother’s most special day, where many remember to fully appreciate all the things she has done for us.

To thank mothers all across the country, brands have reached out to appreciate and cherish Egyptian mothers everywhere. Here are our top picks.



Not many holidays and special occasions go past this ad juggernaut. Vodafone’s ad just goes to show, no matter how badass you may act, your mom will always be there to smoother you with love and cuteness.

عيد الأم #بطة_ماما

مهما كبرت هتفضل دايماً صغير في عيون مامتك!!ڤودافون بتهدي كل أم 250 ميجا سوشيال تعمل بيهم اللي هى عايزاه في عيالها كلم # رقم ست الكل *321* علشان تبعت لها الهدية بجنيه بسكل سنة و كل ام طيبة #بطة_ماما

Posted by Vodafone Egypt on Monday, March 19, 2018


Elaraby Group

Mothers don’t just take care of our bodies, but our self-esteem and emotional states. They reach out to hold our hands when things get tough and love us regardless. Elaraby showcases this in their cute musical ad for this year’s Mother’s Day.

أغنية أمى يا نور بيتنا إهداء من العربى جروب

مش ممكن نتخيل حياتنا من غيرها ، تفاصيل حياتنا اللى إحنا حتى ما نعرفهاش فى بالها ، ومهما نتكلم عنها مش هنقدر نوفيها حقهاإسمعوا أغنية #أمى_يا_نور_بيتنا إهداء من العربى جروب علشان يقول لكل الأمهات #شكراً_يا_أمى

Posted by Elaraby Group on Friday, March 2, 2018


Kiri Egypt

Motherhood is often underestimated, and many women don’t realize the amount of good work they do as mothers. Kiri Egypt steps forward to remind mothers that they are great just the way they are.

Mother's day video

كيري® راحت مدرسة و عملت استدعاء أولياء أمور و كان في مفاجأة… اتفرجوا على الڤيديو علشان تعرفوا ايه اللي حصل

Posted by Kiri Egypt on Monday, March 12, 2018


Baheya Foundation

A mother’s name is one of the most used words in any child’s vocabulary, even when we’ve grown.

The non-profit foundation reaches out, asking viewers to help other mothers be there for their children by donating to the foundation to help beat breast cancer in Egypt.

أغلي كلمة في الدنيا ماما

في القلب قبل العقل ودايماً علي كل لسان ❤ساهم معانا في مؤسسة #بهية عشان أغلي اسم في الدنيا "ماما" ابعت رسالة بكلمة ماما علي رقم 9602 وساهم في علاج أمهات كتيير.

Posted by ‎Baheya Foundation – مؤسسة بهية‎ on Sunday, March 11, 2018



What is the most powerful lie detector, and knows your secrets? A mother of course!

Knorr has fun with this short and sweet ad about this mother superpower.



This fun and catchy ad was created to help the people who may have forgotten about Mother’s Day and are in search for something to surprise her with this year.

هدية عيد الام من بى تك

عروض عيد الام بدأت ولفترة محدودة..!دلوقتى أشترى هدية عيد الام بأقوى العروض خصومات تصل الى 50% وتقسيط بدون فوائد وبدون مقدم.أشترى اونلاين من هنا >>توصيل مجانى فى نفس اليوم والدفع عند الاستلام.

Posted by B.TECH on Tuesday, March 6, 2018


Coca Cola

Coca Cola helps out Mothers this year with their brand new 2 litter bottle, which will contain recipes hidden behind the bottle’s labels. Their ad is classic Coca Cola, keeping with the brand’s soft and family-oriented branding.

ماينفعش يوم عيدها يروح في المطبخ

علشان ماينفعش يوم عيدها يروح في المطبخ، كوكاكولا قررت تفاجئ أول أم اشترت إزازة ال 2 لتر الجديدة.#جربها_بكوكاكولا

Posted by Coca-Cola on Wednesday, March 21, 2018


Emirates NBD

Mixing emotional lyrics and rap, this brand’s Mother’s day ad definitely stood out from the usual ads that come out around this time.

Showing off a mother’s daily struggles in a comedic yet touching manner while using an unconventional music choice, Emirates NBD’s ad is a strong contender for this year’s top Mother’s Day ads.

Mother's Day

خناقة كل أم، كل يوم. هذه تحية لها وهي تفعل أفضل ما يمكن فعله.The dilemma moms face everyday. This is an ode to her quest for perfection.

Posted by ‎Emirates NBD بنك الإمارات دبي الوطني‎ on Tuesday, March 20, 2018


Mandolin has been on a roll for almost a year now and continues their great localized content this Mother’s Day. As usual, the brand’s voiceover actor brings his A-game this is hilarious spot.

Mandolin Mother's Day

تقدير الام مهم! كل سنة و كل أم طيبة #ميكس_سنس

Posted by Mandolin Egypt on Tuesday, March 20, 2018

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