How Color Affects Buying Behavior

“What’s your favorite color” is often a question asked by friends, siblings, and significant others when birthdays and holidays come…

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone

“What’s your favorite color” is often a question asked by friends, siblings, and significant others when birthdays and holidays come around. Why? Because whether we are conscious of it or not, we psychologically associate colors with certain characteristics that influence our shopping habits.

Here’s an infographic by Quick Sprout with some interesting stats on color and buying behavior that are sure to make you think twice about your color choice for your upcoming product, marketing campaign or branding message. With 85% of shoppers reporting that color was the primary reason for buying a product, help your business to send the right message that fits with your brand and attracts your target customer.

How Colors Affect Conversion Rate Marketing
How Colors Affect Conversion Rate

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
Related Articles
Communications, Entrepreneurship, Featured Stories

5 ways to better network at your next business event

Entering a conference is simple, you walk in, register and find a seat. Finding someone to talk to is easy…

Entering a conference is simple, you walk in, register and find a seat. Finding someone to talk to is easy too, just bring someone along, but to actually leverage the potential power of networking? That’s scary.

Going to a conference is about finding new ideas, opportunities and meeting new people to help grow your career. Unfortunately, many of us don’t know how to properly use these chances to grow our professional network.

If there are key persons you’re hoping to meet at your next event for potential business cooperation, do some pre-meeting research online. Scope out these individuals’ LinkedIn profiles to learn the basics about them and look for common connections.

To help you get on your way, here are 5 ways to network at your next conference or corporate event.


1) Arrive early and leave late:

With our penchant for always coming late anyway, it can be a bit difficult for many to change this for one event.

Yet that is what you should be doing.

Arriving early means having a quiet and not so crowded area for you to get into the mood of introducing yourself to strangers. Talk to people at the coffee stand while you make coffee, make a bad joke about the muffins, and start off slowly.

This can inspire you to become braver as the room thickens with people.

Similarly, stay later than you’re used to.

Many people lose another important networking opportunity by running off right before or after the conference. This is a great time for you to continue a conversation with someone, or introduce yourself to speakers and others who have just gotten free.


2) Find the nearest coffee machine:

In between breaks or even the rest of the day before the next day’s sit down, look out for the nearest popular sitting place. During breaks, many are relaxed and hoping for a relaxed conversation, as well as either coffee and tea with maybe a Shisha.

Look at the location of the conference. Are there a lot of people sitting in the lobby café? If not, look around for nearby ahwas and Starbucks. Strike up a conversation while waiting in line, or find someone wearing a lanyard and/or something from the conference.

A chance meeting outside of a formal atmosphere, and to talk about anything other than the conference or event, allows for further networking later on at the event itself.

If there are international conference goers, try the hotel bar. Sit at the bar, and make short conversations while they wait for their drink, even if you’re just drinking Sprite.


3) Check those Hashtags!

Event hashtags aren’t there for show, they’re there to find conference goers see who’s there and where they are.

Look it up on Facebook, LinkedIn and Instagram. Find out where the people are going. This is a continuation of the last point.

You can find people sitting in empty rooms, upstairs on the roof lounge, maybe even making small prompt-to meetups at a nearby restaurant or café.

Take a deep breath and go have some fun as you network at a more relaxed atmosphere.


4) Stay at the hotel:

This is for those conferences that are out of the city, or even country, but something that can still be used during local events.

Late networking events, dinners and activities could easily happen at the same hotel as the conference. In most cases, many of the speakers and other attendees are also staying there.

This gives you prime opportunities to meet other conference goers during buffet dinners, breakfast, and even the gym.

For those living nearby? Stick around for a lunch or dinner at the hotel, and many hotels allow day use gym access.


5) Strengthen your pitch:

The second most common question after “who do you work for?” is “What do they/you do?”

It is important to practice what to say here. Whether you’re talking about your company’s services/products or what you bring to the office, it is important to be able to speak clearly without being nervous at this point.

Tighten your pitch before the conference, make sure you nail your first impression because it might be significant to the person in front of you.


Bonus: How to enter the networking dance

One of the hardest thing to do, and what most tips forget to talk about, is to start or join a conversation. Here are some basic non-verbal tips on how to start and join any conversation at your next conference.


1,2,3 and here we go

People group into singles (1), doubles (2) and more. Here are some small tips to help you get started.

Always approach single people first, they’re just like you and are unsure of how to start networking with others. They will be the most welcoming and easiest to start with, as they are eager to meet new people too.

A simple introduction here can get the ball rolling.

For the doubles, look for people talking in a V shape (their bodies pointed outwards), these people are having an open conversation and wouldn’t mind more company.

People who have their bodies directly in front of each other means a closed and possibly intense conversation, avoid those until they open up.

Joining a group of people is the same thing. Here, look for groups standing in a U shape, again indicating an opportunity for others to join in.

Those in an O, or closed, shape should be avoided as they are some of the hardest to join.

A conference can be so much more than learning from those speaking on stage, but can be a significant opportunity to meet others who can help you grow yourself or your business.

Appreciate the next time you go to one, you may meet a new business partner, a person who may recommend you for a job or even a brand-new job.

Looking for a place to practice? Try Marketing Kingdom, the Creative Industry Summit, or Narrative PR summit.

Let us know if any of these tips help you out in the comments below, or on our Facebook.

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading
Communications, Inspiration

7 Inspiring female characters in movies every communication professional should watch

When you are a women and you pursue your dreams, achieve them and strive for greatness. Then today is your…

When you are a women and you pursue your dreams, achieve them and strive for greatness. Then today is your day. We hold our heads high and stand tall.

Overcoming peer pressure, breaking society’s taboos and powering through. Achieving what we set our minds on. Shuttering unfairness, judgments and dominating male-oriented jobs simply because we are determined and have a dream bigger than life.

Also Read > 7 Egyptian Movies Every Marketer Should Watch

So we brought to you the top female kick-ass characters with our own twist;

1- Erin Brockovich:

Based on a true story, Erin Brockovich -Who is played by Julia Roberts- is an epitome of woman’s stereotyping, the hardworking single mother did not only “convince” the lawyer who lost her law suit to hire her but her passion and drive turned the simple people of Hinkley to trust her.

She is a fast-learner, strong and passionate. Reminds you of anyone? She is in everyone of us.

Her own personal brand outshone throughout the movie, she conveyed her humane side when connecting with Hinkley residents after they were wary.

She encouraged and supported them to stand up and fight for what they and she believed in. And she didn’t budge an inch when coming face to face with the big-shots of Pacific Gas & Electric.

She showcased that your personal values will guide you through the storm, she was a legal assistant with no legal background, just strong drive to support her own family. But with her brains, strong will and utter confidence in her values, she brought a small town to its feet and a huge corporation to its knees.

She refused to change how she dress or how spontaneous and erratic she talk and act, and those same things are the reasons she succeeded in making the Pacific Gas & Electric company to pay out the largest toxic tort injury settlement in US history: $333 million in damages to more than 600 Hinkley residents.

2- Our brand is Crisis:

Jane and Pat Candy played by Sandra Bullock and Billy Bob Thornton showcase many valuable lessons that every advertiser, brand manager can benefit from.

Jane Bodine, is hired by a political consultancy to help their client, Senator Castillo, win the Bolivian presidency election.

“Don’t change the man to fit the narrative, change the narrative to fit the man.” showcasing customer’s insight invaluable steering of your advertisement campaign. The moment you change your brand’s values just to appeal to your audience, this is the second you lose them. Provide to your audience what they didn’t know they wanted.

“Man’s strengths flows from the same well as his weaknesses.” It is better to turn the weaknesses into strengths, coupled with your customer’s insights you can hammer on what they believe is strengths.

“If you fight with monsters for too long, you become a monster.” it is a true statement as any, and the best route is to always keep your brand’s integrity, focus on your business goals and worry less about your competition.

3- The Devil Wears Prada:

We can’t mention strong aspiring women without bringing famous Miranda Priestly, played by “Meryl Streep”.

The story of Andrea Sachs who is played by “Anne Hathaway”, her journey of career success and self-exploration is something of a beauty. But that is not all.

Marketers and entrepreneurs can take a leaf out of Andrea’s books and learn a thing or two from Miranda. The aspiring journalist Andrea is thrown at the she-wolf’s den and she has to find her own way.

We see Andrea bending over backwards to meet her new boss’ unrealistic expectations, morphing gradually and automatically to the one person who she both admired and despised. She lost herself in proving her capabilities to her boss.

Brands don’t need to work this hard to prove their worth, because it shows, consumer realise when a brand is trying too hard. As long as you have a valuable, needed product or service, present it in a captivating way without morphing into something you are not just to please your audience.

Find what fits your brand’s voice through trial and error. Don’t settle if the strategy or tactics doesn’t meet your business objective, keep adapting and tweaking until you find what works best for your brand.

“Please, bore someone else with your questions.” The famous Miranda quote teaches entrepreneurs they should be leaders first, it is a curvy road with many obstacles and your team will depend on you to keep your cool and lead them to safety. You and your team have the power to steer your entrepreneurial ship to great success, so you need to lead rather than manage.

4- Joy

Sometimes passion is not enough and life isn’t fair. “Jennifer Lawrence” who portrayed Joy Mangano the Miracle Mop dynasty. The movie is half-fiction inspired by Joy Mangano’s story of how she invented the Miracle Mop and made a fortune selling them.

This movie should have been called “Series of unfortunate events.” seriously, the movie plot keeps getting darker and more complicated. But it teaches us invaluable lesson of perseverance and developing our own personal skill-set. As long as you have the drive in you, igniting passion you are only bound to success.

Necessity is the mother of invention and ask Joy.

Best things about entrepreneurs are that they are agile, quick learners and adaptable. They are problem solvers by nature. So, even when Joy knew deep in her heart that she was an inventor, she kept struggling to bring her inventions out into the light, in more ways than what was possible.

With every dead-end she adapted, changed directions and found another way, she practiced and went out of her comfort zone to advertise her Miracle Mop on T.V.

We see her transforming, finding her backbone, lifting her head high and standing up for her great invention after years of pleasing everyone to not rock the boat.

Inspiring story of a great strong woman finding her own through her business’ journey.

5- Silence of the Lambs:

This is quite unconventional but hear us out; Clarice Starling the FBI trainee is thriving to finish her training to work in the FBI’s Behavioral Science Unit. But she gets her wish way too soon and she gets in too deep.

Clarice Starling is portrayed by “Jodie Foster”, she’s pulled from her training to question the notorious Dr. Hannibal Lecter, a brilliant forensic psychiatrist and incarcerated cannibalistic serial murderer. Showcasing brutal dedication, fearless characteristic backed up by deep passion.

A great lesson for marketers and entrepreneurs to get out of their comfort zones and seize every opportunity coming their way by both hands. Don’t wait for the right time or the right way. Because there is no right or wrong.

Marketers needs to acknowledge their brands’ strengths and use them every way they can. Face fear in the eyes and dare it to come forth! Welcome the unknown, as with great risks comes great rewards.

6- The Intern:

The intern is an outstanding wake-up call. With many young entrepreneurs nowadays and the gap between generations is expanding. it is a nice reminder than learning is a never-ending process. You are never too old to learn and the younger generation has to learn that asking for help will not minimize their efforts or diminish their authority.

Jules Ostin the founder of customer-centric online fashion retailer is portrayed by “Anne Hathaway”. Jules is a driven, motivated and dynamic workaholic, she’s an overachiever.

Her company hires a retired 70-year old widower Ben Whittaker portrayed by “Robert De Niro”. He is assigned as her intern.

Jules is an idol leader and a driven, hard-working woman who we can all relate to. And Ben is still as persistent as any 20-year old but wise as only a 70-year old can be.

The reluctant yet easy friendship that built between them is so beautifully expressive. The shared experiences and diversity are unique traits when combined, the only outcome is great success. As showcased in the movie.

7- Miss Potter:

We are in the 21st century and we as women, still uniting against peer pressure, societies’ taboos just as the artist and author Beatrix Potter did in 1902, in London.

Based on a true story of the famous children books’ author of “The Tale of Peter Rabbit”, by Helen Beatrix Potter.

Beatrix Potter had turned prospect husbands down till she was 20-year old. She had always been drawing animals and making out stories. She defied her parents and worked on her passion even though they never recognized her as an artist.

She kept drawing illustrations and making up stories till one day, Miss Potter offers her stories to a print house, and a rookie publisher, Norman Warne who was delighted with her tales, publishes her first children’s book.

It was a best seller which lead to publishing two more books.

The story of a dream coming true with no support of family or friends and strong defiance towards the norm of the society. Miss Potter is as inspiring as it is mystical.

There are other great female characters out there, tell us your favorite role you would channel in a time of need?

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading

Ericsson launches new solution for operators to cut network build time in half

Ericsson launches Accelerated Network Build – a streamlined network build process – delivering the increased speed, quality and predictability operators…

Ericsson launches Accelerated Network Build – a streamlined network build process – delivering the increased speed, quality and predictability operators need to build future networks

Accelerated Network Build is based on technical innovations, including a cloud-based toolkit with automatization and streamlined processes, allowing operators faster time to market and quicker return on investment

Provides minimal impact to operators’ customers while improving coverage, capacity and delivering enhanced user experience

After successful pilots with operators in both developed and emerging markets, Ericsson has launched Accelerated Network Build, a new solution to accelerate and streamline the network build process for operators to deliver a faster time to market with quicker return on investment.

5G Subscr. will be faster than previous generations with over half a billion 5G subscriptions by the end of 2022. Click To Tweet

The new solution delivers the increased speed by cutting build time 50 percent, improved quality by reducing number of site visits by 70 percent and better predictability with 99 percent first-time right delivery. It provides minimal impact to operators’ customers during build out or introducing new technologies, while improving coverage and capacity.

Fredrik Jejdling, Head of Business Unit Network Services, Ericsson, says: “Results from the pilots show that Accelerated Network Build makes a difference to our customers. By combining technology innovation, cloud-based tools with streamlined processes, our solution will revolutionize how networks are built and set a new standard in the industry.”

Michael Sullivan-Trainor, Executive Analyst at Technology Business Research (TBR) Telecom Practice, says: “Fast time to revenue and reduced cost is a must have right now – it’s a pain point for operators that needs to be solved with innovation. New technologies are going to make things even more complex and it’s very timely that Ericsson is addressing how to fix the infrastructure deployment model now, both for today and for tomorrow when 5G and the Internet of Things will come.”

According to the Ericsson Mobility Report, 5G subscription uptake is projected to be faster than previous generations with over half a billion 5G subscriptions by the end of 2022. Internet of Things (IoT) devices are also set to skyrocket, passing mobile phones as the largest category of connected devices as early as 2018.

This provides operators with the need to build the networks of the future quicker than ever before, with minimal impact to the business operations during build. Current solutions and traditional methods of network build have multiple handovers between activities and parties resulting in lengthy deployments.

Based on a proprietary cloud-based toolkit that delivers streamlined process improvements and a host of technical innovations, Ericsson Accelerated Network Build delivers a solution that meets the ever-growing demands of both operators and their customers.

Part of the solution is Ericsson’s Network Deployment Delivery Platform, an industry-first cloud-based delivery platform for build services that was released in September 2016. Building on the delivery platform is a more streamlined two-phased deployment approach, including an offsite preparation phase and a single execution phase where activities are conducted concurrently on site.

Optimized supply flow reduces the time needed on site and remote tools and activities can take real-time control of the rollout. This facilitates a faster build and removes the need for additional site visits to meet quality compliance.

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading

Vodafone Egypt offers 4G technology in “Cairo ICT 2016”

“Vodafone Egypt” – the leading mobile operator in Egypt– participates in the 20th International Exhibition of Information and Communication Technology…

“Vodafone Egypt” – the leading mobile operator in Egypt– participates in the 20th International Exhibition of Information and Communication Technology “Cairo ICT2016” by presenting the latest telecom solutions and services.

Stefano Gastaut, Vodafone Egypt CEO stated “Vodafone always provides all what’s is new in the world of digital technology and offers its customers with the best mobile and internet services experience”.

Gastaut added “launching the 4G technology puts Egypt on the right track of development and progress. It achieves the dream of transforming Egypt into a digital advanced world by utilizing 4G applications. It also features in data transfer to develop all aspects of the users’ daily life. Moreover, it helps the government sector and the business sector to provide more efficient and sophisticated services”.

Vodafone Egypt CEO highlighted that Vodafone is keen to present several solutions and services to benefit from the 4G technology in different sectors contributing to the development of the Egyptian society.


In its outstanding Cairo ICT booth, Vodafone presents a number of services which serves different sectors such as education, health, security surveillance, home automation and business sector. Adding to that Vodafone is always keen to empower people with special needs by tailoring specialized 4G applications for them to facilitate their daily lives.

Mohamed AbdAllah – Enterprise Business Unit Director and member of the Executive Committee of Vodafone Egypt, revealed a range of services and applications that reflect the company’s keenness to offer the technology of the future to meet the needs of the business sector to help improve its performance. These services include:

Business sector services “Ready Business”

Vodafone Ready Security: This year, the exhibition has witnessed the launch of “Vodafone Ready Security” service, under the slogan of “”خليك دايما مطمن “Be Always Secured”; which is a security surveillance technological solution to fulfill the customers’ security needs for securing their facilities and businesses.

Ready School

“Ready Schools” solutions help in developing the education system in Egypt by connecting the elements of the educational process together (student -school – parents). It does this using technological innovative solutions and special applications on smart mobile devices. Thus, through creating a communication channel between the parents and the school administration, parents can follow up on their children’s performance through “business SMS”. They can also be directly informed by a short text message with their children’s academic performance as well as respond to any inquiries or announcements.

Smart Home Services (Home Automation)

Home automation provides access to control devices in your home from a mobile device anywhere in the world. home automation describes homes in which nearly everything — lights, appliances, electrical outlets, heating and cooling systems — are connected to a remotely controllable network. From a home security perspective, this also includes your alarm system, all doors, windows, locks, smoke detectors, surveillance cameras and any other sensors that are linked to it.


Vodafone has introduced a new service using small a “GPS” tracking device containing a “SIM” card that is connected to the internet. This device can be worn by children and the elderly so that parents or relatives can locate and contact them around the clock through their mobile phones.

Application to help the blind and visually impaired in their daily lives (E3rafly)

Vodafone surprises do not end here: Out of the company’s belief in the rights of its customers with special needs to enjoy all the privileges and services the company provides, Vodafone has launched the mobile phone application (E3rafly) for the blind and visually impaired community to troubleshoot their daily pressing challenges.

The application enables the visually impaired to determine colors, barcodes, Vodafone recharge cards and charge them, recognize the taxi fare by reading the taxi meter as well as count and recognize the value of monetary bills in real time.

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading