By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Think MarketingThink MarketingThink Marketing
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Reading: Her Voice, Their Silence: Ibtihal Aboussad’s Fight for Tech Ethics
Share
Sign In
Notification Show More
Font ResizerAa
Think MarketingThink Marketing
Font ResizerAa
Search
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.

Her Voice, Their Silence: Ibtihal Aboussad’s Fight for Tech Ethics

Yousr Ezz
By Yousr Ezz
Published: April 13, 2025
News & Trends Palestine
Share
3 Min Read
SHARE
Listen to this article
https://thinkmarketingmagazine.com/wp-content/uploads/speaker/post-53903.mp3?cb=1744710738.mp3

One woman’s voice was heard by billions; a Moroccan engineer that worked for Microsoft sacrificed a position that millions wish for just to be heard. Ibtihal Aboussad, a young woman who graduated from Harvard University, called out Microsoft’s AI CEO Mustafa Suleyman at Microsoft’s 50th anniversary event. “You claim that you care for using AI for good, but Microsoft sells AI weapons to the Israeli military. Mustafa, you are a Syrian who profits from war. You are a war profiteer. Stop using AI for genocide. You have blood on your hands. All of Microsoft has blood on its hands.” Aboussad’s words cost her the position she held at Microsoft; however, that didn’t stop her. Delve into our article to know all about the boycotting movement that Ibtihal created and learn all about her support for humanity.

Contents
  • The Birth of a Movement: Boycotting Microsoft for the Greater Good
  • Why Microsoft? The Tech Giant’s Role in Israeli Oppression
  • The Result of Ibtihal Being Brave Enough to Raise Her Voice
  • What’s Under Microsoft’s Umbrella?
  • To Wrap Things Up!

 

The Birth of a Movement: Boycotting Microsoft for the Greater Good

Ibtihal took to social media to post a video that contained two messages for all the people who watched her video of calling out the actions of Microsoft and how they support Israel’s military through AI tools. The video she posted was one in which she expressed her gratitude for all the people who sent her support messages and urged them to simply do two things. The first thing is to boycott all Microsoft-related products. The second demand was directed to people who work like her in a place that supports an inhumane principle of funding militaries that commit genocides and raise wars on innocent lives, including children and babies.

 

View this post on Instagram

 

A post shared by No Azure for Apartheid (@noazureforapartheid)

 

- Advertisement -

Why Microsoft? The Tech Giant’s Role in Israeli Oppression

Microsoft, one of the world’s most dominant tech corporations, is far from neutral in the genocide being committed against Palestinians. The company has a $1.5 billion cloud computing deal with the Israeli government (signed in 2021). Moreover, they are providing infrastructure that could be used for surveillance and military operations that are worth billions. Additionally, they are literally funding and creating an authorization of ending lives.

Aboussad’s campaign has gained momentum across the Middle East and pro-Palestinian communities worldwide. It successfully urged many individuals and businesses to cut off the usage of Microsoft’s systems and products like Copilot, Xbox, and Candy Crush. The movement has drawn comparisons to the BDS (Boycott, Divestment, Sanctions) campaign, which successfully caused companies like Adidas, Starbucks, and McDonald’s to lose some stock prices because of their ties to Israel and their support of war crimes.

 

The Result of Ibtihal Being Brave Enough to Raise Her Voice

As a result of her bravery, two main things have happened: The first is that Ibtihal got offered a new opportunity by Kuwaiti businessman Abdullah Al-Dabbous. This means that speaking the truth and standing for justice is crucial and will come out fruitful and cause people to support you. That is, despite many saying that nothing is worth getting fired from Microsoft. The second thing is that Ibtihal encouraged another woman to simply walk in her footsteps.

At the same 50th anniversary celebration, another “disruption” to the evening happened when Vaniya Agrawal, an Indian-American Microsoft engineer, spoke up and called out Satya Nadella, Ballmer, and Gates while they were onstage for their Israeli support. She bravely called them hypocrites who have the blood of more than fifty thousand dead Palestinians on their hands for their incorporation and investments that they have with the IDF. Vaniya didn’t even wait to be fired; she resigned through a mass-sent email that urged her co-workers to do the same because she herself could not work anymore for a company that enabled a genocide. 

 

What’s Under Microsoft’s Umbrella?

Here is a list of other companies that are owned by Microsoft for your knowledge:

  1. Microsoft
  2. Office
  3. Edge
  4. OneDrive
  5. Outlook
  6. Teams
  7. Azure
  8. Surface
  9. SharePoint
  10. Dynamics
  11. LinkedIn
  12. Microsoft Entra
  13. Microsoft Purview
  14. Microsoft Defender 
  15. Word
  16. Excel
  17. OneNote
  18. PowerPoint
  19. Copilot

Gaming & Entertainment (Owned by Microsoft)

  1. Xbox
  2. Minecraft
  3. The Elder Scrolls
  4. Halo
  5. Candy Crush
  6. Forza
  7. Gears
  8. ZeniMax
  9. Crash
  10. Spyro 

To Wrap Things Up!

Ibtihal Aboussad’s movement underscores the power of individual conviction in challenging corporate practices. She was criticized, fired, and judged harshly for speaking the truth and standing up for innocent lives. However, calling for a global boycott of Microsoft sheds a light on the moral responsibilities of tech companies and the potential consequences of their collaborations. As this movement gains such widespread momentum, it urges a critical examination of how technology intersects with human rights. Additionally, it highlights the role of corporations in upholding ethical standards.




Share This Article
Facebook Whatsapp Whatsapp LinkedIn Email Copy Link Print
Share
ByYousr Ezz
Follow:
Yousr is a passionate writer who has always aspired to write words that people can relate to. Her goal is to craft content that demands attention through leaving a memorable impact.

Intelligencer

- Advertisement -

Latest >

Before They Buy, They Scroll: Why Reviews Decide Everything
2 Min Read
Brand Content in 2026: Built for Communities, Not Just Clicks
2 Min Read
The Cost of Being Everywhere: Why Marketing Fatigue Hurts Brands
2 Min Read
Marketing on Autopilot: Is AI Making Us Faster or Forgettable?
3 Min Read
The Inbox Renaissance: Why Email Needs AI to Survive
2 Min Read

Featured Stories >

2025 in Review: The Most Brilliant Brand Stunts That Got Egyptians Talking
3 Min Read
Mohamed Salah & adidas: The Power of Unspoken Nation Branding
2 Min Read
Egypt in AFCON 2026: Rating Campaigns from One to AFCON-Trophy Worthy
3 Min Read
Misr Al Gadida Company Launches “Jadinah”: A New Chapter in New Heliopolis City
2 Min Read
Egypt’s 2025 Google Search Obsessions: Top Search Engine Clicks
3 Min Read
Follow US
© 2012- 2023 Think Marketing Magazine. MADE WITH ♡ IN CAIRO. All Rights Reserved.
  • About
  • Contribute
  • Advertise
  • Contact Us
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?