Listen to this article
There is a certain golden rule of how marketing has always been all about “knowing your audience.” However, in 2025, the real expertise is in listening to them. Knowing your audience is indeed necessary. But what good is your brand if you know who you’re talking to without listening to what they have to say? How will you grow or thrive in your industry or space if you don’t take whatever your customers say into consideration?
Some would say that the Voice of Customer (VoC) is just another recurring word that brands use to show that they care. However, it is not. Its importance is highlighted in the fact that it could be your brand’s compass. This is the one factor that will allow you to do more than sell products. It will allow you to build a community, start conversations, and gain brand loyalty.
Egypt Speaks, and Brands Listen
The best thing about Egyptian brands is that some have been catching up and are doing it brilliantly. They’re listening to what the audience are sharing. Want a new chips flavor in the oriental style of Egyptian streets? You’ll find many chips brands listening and unleashing their creativity, from oriental sausages to Alexandrian liver flavors. Here are some brands that aced their VoC listening game:
Breadfast: Customers Wish, They Make It Happen
Breadfast is another great example of how they listen to every single customer recommendation and adapt to their clientele’s needs. Boycotting and don’t want to fund certain names? Here are some alternatives to buy. Into skincare products? Here is that hyped Korean line everyone wished for. Want pharmaceutical solutions delivered to your door? Here is a pharmaceutical category just for you.
CIB: Offering Solutions for Today’s Economy
CIB also joined the game when they presented their customers with the Swype card. A card that helps people manage their financials in a more flexible way through various installment plans. Ones that can help facilitate paying for daily purchases that help people get by in life.
The Impact of Listening
Another great example would be Stavolta’s Red Bull-flavored gelato that they created based on customer suggestions. These are all brands and names that didn’t just get to know their customers but also listened deeply to what they have to say or wish for. They tailored solutions, came up with new products, and presented their audience with their opinions and thoughts on a plate of gold. Filled a market gap, gained loyalty, and positioned themselves as credible, reputable brand names in the market. Sounds great, doesn’t it? And that, ladies and gentlemen, is the effect of listening to the voice of your customer.
What Listening Looks Like (When Done Right)
This is the main playbook for successful brands and how they made the voice of the customer their loudest ad tool:
- Social Listening: Use real-time monitoring to see what people say about your brand or wish it had.
- Feedback Forums: Leverage the power of surveys, reviews, and even those complaints you may get from time to time to craft a campaign that addresses each and every wish, suggestion, or even concern.
- UGC: Allow your customers to become your brand’s storytellers from time to time to unlock that belonging feeling that will help you build a strong brand loyalty base.
- Cultural Knowledge: Understanding that humor, tone, and even slang differ across markets.
- Authentic Response: You shouldn’t just be hearing your customers, but also you should be acting on what they say in the most transparent of ways.
A Final Word (From Your Customers, Really)
Voice of Customers isn’t about indulging your audience or just meeting their needs. This is more about partnership. That is why when brands stop dictating and start dialoguing, they notice how their margins change. How their sales increase and their name gets the recognition they want. The message here is loud and clear: your customers have already written your next campaign brief. All you have to do is simply listen.
