Digital marketingSocial Media

Happy 5th birthday Instagram: Facts and Figures

Just five years ago, Kevin Systrom (CEO, co-founder), launched a simple iPhone app called Instagram. Some might call them lucky. They launched a photo app, got 100,000 users in their first week, and sold it for $1 billion less than two years later. Instagram is now a booming success as part of Facebook, imagining a world more connected through photos.

As Instagram turns five, digital marketers are witnessing a milestone moment for Instagram monetization. Instagram advertising is now open to all businesses large and small, in markets around the world. Instagram is making a profound shift in its advertising model. In fact, by introducing this new and scalable way of selling advertising, Instagram is now predicted to drive one-tenth of Facebook’s mobile ad revenues by 2017.

As Instagram turns five years old, we are sharing with you how has the photo sharing app evolved over the last five years: Some of the most popular and liked posts of all time [they mostly include celebrities]

Official user stats:

  • Instagram has 400M monthly active users.
  • 75% of these people are outside the US.
  • Around 80M photos are now shared on the site a day.
  • Overall there have been 30bn photos shared through the app.
  • On an average day Instagram users hit the ‘like’ button 2.5bn.
  • 53% of internet users aged 18-29 use Instagram.

The Top 5 Accounts:

As of this writing, the top three of those celebrities are: Taylor Swift, who comes in first with 49.9 million followers; Kim Kardashian, who pulls a close second with 48 million; and Beyoncé, with a respectable 47.1 million followers.

  1. @taylorswift
  2. @kimkardashian
  3. @beyonce
  4. @selenagomez
  5. @arianagrande

The first photo ever shared via the app//

Top 5 Most Liked Instagram Photos//


Most Liked Instagram Photos Year by Year//












Thanks in part to support from Facebook, Instagram more than doubled its user base in four short months after the sale, leaping from from 30 million to 80 million users.

Sources: CBS News / econsultancy / huffingtonpost / emarketer Instagram

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