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Google has unveiled its top trending searches of 2024 for the Middle East and North Africa (MENA), offering a glimpse into the year’s most significant moments and interests across the region. The annual lists highlight search queries that saw a notable surge in volume over a sustained period compared to the previous year. Categories span across news, personalities, movies, TV series, sports events, and tournaments, showcasing the diverse cultural and social dynamics that shaped online behavior in 2024.
United Arab Emirates (UAE)
•Sports: Men’s T20 World Cup was the most-searched sports event.
•News: Interest in the war in Palestine, CrowdStrike outage, and Monkeypox disease.
•Personalities: Donald Trump, Kate Middleton, and Kamala Harris.
Saudi Arabia
•Sports: Football remained dominant; the Al-Hilal vs. Al-Nassr match was the most-searched, followed by the AFC Asian Cup.
•Personalities: Late Prince Badr bin Abdul Mohsen, footballer Fahad Al-Muwallad, and Donald Trump.
•Queries: Questions about tourism spending in Asir.
Egypt
•News: The Egyptian National Team in the Olympics topped the news category, along with interest in the war in Palestine and the US elections.
•Personalities: Footballer Mohamed Abdelmonem and Wesam Abu Ali.
•Entertainment: The movie Welad Rizk 3 featured prominently in searches.
Jordan
•News: Focus on parliamentary elections, war in Palestine, and Lebanon.
•Personalities: Prime Minister Jaafar Hassan, Musa Al-Taamari, and Moataz Yaseen.
•Queries: Questions about Arabic grammar, baseball team size, and “The Starry Night” artist.
Kuwait
•News: National Assembly elections were the top search, followed by the US elections and Iran events.
•Personalities: Sabah Al-Khalid Al-Sabah, Mohammad Al-Sabah, and late Saudi Prince Badr bin Abdul Mohsen.
Qatar
•News: Rafah attack, Egyptian currency devaluation, and war in Lebanon topped the searches.
•Personalities: Sarfaraz Khan, Donald Trump, and Kamala Harris.
Iraq
•Personalities: Dominique Ouattara, Rodri, and Akram Afif.
•Entertainment: Popular TV series included Detective Conan, Between the Lines, and Heaven and Hell.
Morocco
•News: Severe heat wave, US elections, and Monkeypox disease.
•Personalities: Brahim Diaz, Lamine Yamal, and Zinedine Zidane.
The 2024 trending search lists provide a unique perspective on the Middle East and North Africa’s digital landscape, reflecting the events, people, and stories that resonated most with audiences across the region. As these trends capture the year’s pulse, they offer valuable insights into the collective interests and cultural touchpoints that defined the MENA region in 2024.
