Brand ManagementCreativeDigital marketing

Google Has a Brand New Logo

Google is giving itself a makeover today. The company today announced that it’s making some changes to its iconic logo and overall branding. It’s also making changes to the design of its mobile search results pages.

 

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As Google’s video introducing the new logo notes, the wordmark has been evolving ever since it was created in 1998. But this is easily its biggest change since 1999, when Google first cleaned up the lettering and settled on its four colors. Since then, the logo has just been flattened out more and more, with today’s update representing a huge leap. In addition to changing up the wordmark, Google is also changing the tiny “g” logo that you see on browser tabs. It’s now going to be an uppercase “G” that’s striped in all four of Google’s colors. Google says that the new design will be rolling out across all of its products soon — in fact, it’s already on Google’s homepage, with a cute animation that wipes away the old logo and draws in the new one.

Given the fact that Google is now part of Alphabet, it’s probably not a major surprise that the company is using this time of change to refresh its brand, too.

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