As part of its recent global advertising campaign, Getty Images has teamed up with Brazilian ad agency AlmapBBDO to create one of the most impressive collections of advertisements we’ve come across. Called “Endless Possibilities,” the ad campaign uses Getty Images’ massive archive of stock photos to re-create portraits of four famous people, using photos of random people’s faces.
The agency spent four months researching and testing different images. AlmapBBDO calls the campaign “game-changing”
“For each face to be recognized, every detail required a massive search, but as Getty Images has such rich content, we were able to find the exact details to the faces that we wanted to portray,” says AlmapBBDO creative director Benjamin Yung Jr.
Print ads
In addition to the four resulting portraits, a video printed version was created showing off just a few of the possibilities and options that came to light while AlmapBBDO was working on the project.
Credits
Title: Millions of Images. Endless Possibilities
Agency: AlmapBBDO
Client: Getty Images
Partner/ CCO: Luiz Sanches
Executive Creative Direction: Bruno Prosperi
Creative Direction: Benjamin Yung Jr, Marcelo Nogueira, Andre Gola, Pernil
Digital Creative Director: Luciana Haguiara
Digital Head of Art: Pedro Burneiko
Copywriter: Daniel Oksenberg
Art Director: Andre Sallowicz
Illustrator: Vitor Fubu, Vetor Zero Print + Evandro Malgueiro
Photography: Getty Images
Web Designer: Adriel Nunes
Art Buyers: Teresa Setti, Ana Cecília Costa
Production Company: Vetor Zero
Direction: Gabriel Nobrega
Audio: Satelite Audio
Music: Team Satelite
Agency producer: Vera Jacinto, Diego Vilas Boas e Fernando Yamanaka
Project Manager: Mayra de Souza Otsuka
Technology Director: Eduardo Bruschi
UX Designer: Caroline Kayatt
Planning: Cintia Gonçalves
Accounts: Daniela Gasperini, Samia Reiter Paz
Media: Carla Durighetto
Client Supervisors: Renata Simões, Susan Smith Ellis, Kjelti Kellough
