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In Ramadan 2025, Kenzz redefined online shopping, convenience, and engagement by shifting from traditional marketing to a fully immersive experience, turning everyday shoppers into active participants.
With a first-of-its-kind campaign, Kenzz introduced dynamic metro billboards featuring one-of-a-kind limited-time offers, ensuring real-time interaction. This innovative approach further cements Kenzz’s role in transforming e-commerce in Egypt and how people shop, engage, and save right from their daily commute.
The campaign delivered outstanding results, with the number of QR code scans reaching an impressive 75K QR code scans during the first 10 days of Ramadan. Also, the application witnessed a surge in the new users’ percentage, as it reached a 65% increase in comparison to the same period last year. Lastly, the traffic was heavily influenced by a 35% increase.
Ramadan is the season of exciting offers and special deals, making a reliable and rewarding shopping experience more important than ever. A recent survey shows that 50% of consumers in the MENA region look forward to Ramadan promotions, with 75% prioritizing competitive prices and 73% drawn to discounts. However, shopping during Ramadan should be more than just chasing deals—unbeatable offers should find their way to consumers, bringing great prices, must-have products, and a seamless shopping experience right to their fingertips.
Campaign Overview
Kenzz took this vision a step further in its Ramadan Campaign, with innovative dynamic metro billboards and by introducing new discounts daily via QR codes, creating real-time engagement and excitement.
In the revolutionary campaign, Kenzz leveraged two often-overlooked tactics: metro ads with dynamic billboards. Rather than passively encountering a video ad, Kenzz designed an experience where customers engage firsthand with the platform in an unprecedented way. By integrating offline and online experiences, Kenzz transformed everyday commutes into interactive shopping moments through:
- Bundles & Discounts: Showcasing the best market prices with curated product bundles and exclusive Ramadan discounts.
- Daily Fawazeer on Kenzz Rewards and Social Media: An interactive experience where users can win discounts and rewards by answering daily movie and song trivia (افيهات).
- Competitions & Giveaways: Leveraging Kenzz TV to provide real product insights through engaging video content. The “Watch Before You Shop” concept encourages informed purchasing while offering promo codes and exclusive discounts through interactive activities.
- CSR Initiatives: Partnering with Misr El Kheir Foundation to create awareness-driven content. Additionally, Kenzz has announced integrating Misr El Kheir as a vendor on the platform, soon to be enabling direct donations.
Peak Commuting Hours
With increased metro traffic before iftar, Kenzz strategically engaged commuters during their most active hours, maximizing visibility and interaction.
Daily Offers
Every day, commuters can scan the code to unlock daily discounted products, keeping their journey exciting and engaging. Since many people take the same route daily, this evolving system gives them a reason to check back regularly, adding an element of anticipation to their routine, and leveraging top-of-mind brand retention.
Combining Offline & Online Commerce
By integrating QR codes into high-traffic physical spaces, Kenzz seamlessly connected offline discovery with digital transactions, meeting consumers where they already are.
The limited-time nature of the deals encourages quick action, making each day feel like a new opportunity to save. By refreshing the offers regularly, the campaign keeps commuters interested and motivated, turning their daily ride into a habit of discovering Kenzz’s best deals, exclusive savings, and competitive prices that make them stand out in the market.
Kenzz TV: Redefining Online Shopping
Beyond Metro ads, Kenzz TV took online shopping a step further. Instead of browsing static product images, shoppers could watch real product demos before making a purchase. This dynamic approach underlines transparency, and anticipation, ensuring customers make informed buying decisions.
Strategic Partnerships for Enhanced Savings
Partnerships played a vital role in the success of the campaign, enabling Kenzz to provide exceptional deals. This Ramadan, collaborations with leading brands elevated the shopping experience further. Juhayna contributed FMCG products, Hyundai led in the TV category, and Karcher strengthened the home appliances selection.
Conclusion
The fresh approach of this campaign showcased Kenzz as a transformative force in e-commerce marketing, redefining online shopping in Egypt. By strategically using overlooked advertising channels like Metro ads, Kenzz not only maximized visibility but also set a new standard for consumer engagement.
With interactive, evolving discounts and a customer-first approach, this campaign was more than just a seasonal promotion; the campaign was a breakthrough in how shoppers connect with brands. Kenzz demonstrated that when shopping is powered by people, it exceeds transactions, becoming an experience of engagement, value, and trust.
Revolutionizing online shopping with unbeatable prices, fresh deals every day, and a smarter way to save. That’s what defines Kenzz.
