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When it comes to creating unforgettable ad campaigns, telecommunication companies are top players that you wouldn’t want to challenge. They either do that with a powerful message, amazing visuals, and a showcase of innovation, or a mix of both.
It appears that E& has mastered combining the best of both worlds with their recent campaign, “Go for More.” E& decided to make their statement even bolder and clearer by revealing the new ad that includes five world-famous celebrities that went viral not only locally but internationally.
Go For More: The New Brand Positioning for Innovative Tech
At its core, the “Go for More” campaign aims to reflect E&’s new mission. And this would be empowering people with the most advanced technology. It proudly showcases the great efforts that E& has exerted in the last couple of years to make use of the latest tech to deliver the optimum service. This can be seen clearly throughout the ad by introducing their new services, like E& enterprise. This vision, paired with the star-studded cast they had, ensures the message resonates deeply with a diverse audience.
The Dazzling Celebrity Lineup
Now, let’s get to the fun part! The major highlight of this campaign is, of course, the celebrity lineup that had people questioning at every turn. Or, we could say, sparked widespread confusion for the audience. This ad contained five world-class celebrities that people stated, “would have never imagined them together, even in their wildest dreams. These celebrities are Jason Statham, Shah Rukh Khan, Megan Fox, Lewis Hamilton, and Amina Khalil. Surprising, right! Who would have imagined a renowned Formula One star, a world-known Indian actor, and a famous Egyptian actress all together in one ad? Well, it seems like it was all possible for E&.
Choosing such a diverse group of celebrities is worth noting. It represents the emergence of E& from being a regional telecom powerhouse to much more—a brand with a universal presence and resonance that could internationally influence and impact audiences.
Each celebrity in the campaign showcased one of the many new services E& has unveiled. So, for instance, Shah Rukh Khan, in a futuristic vibe and setup, introduced the business solution provided by E&, E& Enterprise. In one scene, both Megan Fox and Amina Khalil highlighted Charge&GO, the electric vehicle (EV) charger powered by E&.
Audience Reaction: “How Is That Even Possible!”
Audience reactions were as fast as thunder and appeared within a few hours from when the ad was released. There was a great mixture of hilarious comments utterly confused by the lineup and other comments applauding the idea behind this diversity and the showcase of new technology.
The campaign was able to cultivate over 37 million views on YouTube in just over 3 weeks. This, in addition to the active engagement that was seen all over social media, is a true testament to the power of celebrity marketing.
Final Thoughts
E&’s latest campaign is definitely not only an ad; it is a strategic plan executed correctly and can be used as a blueprint for more to come.
It didn’t only focus on the cast of A-list celebrities while burdening the rest of the elements. However, it found the perfect balance between making use of household names that millions adore while highlighting their vision and bringing it to the fore.
With such diversity, innovations, and promising plans, it is exciting to think about E&’s next steps and ideas to come.
