From Awareness to Conversion: How Advertisers Can Leverage Features on HUAWEI Ads

Digital advertising is undoubtedly one of the most impactful methods to relay brands’ messages
to their target audiences. According to Zenith’s Advertising Expenditure Forecasts report, the
global ad market will grow by 9.1% in 2022, following a 15.6% growth in 2021. Contributing to
the industry’s expansion, Huawei Mobile Services (HMS) is a multi-dimensional ecosystem that
supports marketers achieve their common goals using state-of-the-art platforms like HUAWEI
Ads.

When it comes to advertising via HUAWEI Ads, the marketplace provides marketers with more
than traffic and leads – it optimizes campaigns, monitors their performance and reports,
identifies areas of improvement, and automates ads.

Through different models such as App recommendation, Programmatic Display, and Search
Network, each with sub-categories, marketers can easily map their path to unlimited
impressions, clicks, and engagements, through the platforms’ interactive ad channels and
accurate segmentation.

Marketers can use AppGallery, one of the top 3 app marketplaces globally, to drive customer
awareness, streamline their messaging and highlight the brand voice using the tool. To
maximize monetization, advertisers can opt for real-time targeting using Programmatic Display
adverts, where they can easily select the in-app display solution.

HUAWEI Ads enables marketers to utilize multiple placements via AppGallery like featured
pages, category ranking, or keyword research. At the same time, businesses that use
Programmatic Display channels can use Splash, Native, Banner, or App Icon units to achieve
the desired reach.

With HUAWEI Video, brands can benefit from the Cost Per Completed View (CPCV) model
where brands place video advertisements and only pay for them once they’re fully watched by
users. This allows brands to promote products visually by displaying them to potential
consumers.

HUAWEI Ads is a cutting-edge mobile marketing solution that optimizes advertisements to
reach over 730 million monthly active users of Huawei devices worldwide, enabling marketers to
achieve the objectives of a well-established business with an optimized budget, clear goals, the
right tactics, and absolute campaign combinations. The 1+8+N strategy by Huawei aims to bring
HUAWEI Ads offerings to the company’s portfolio of smart TVs, tablets, and IoT (Internet of
Things) devices.

To learn more about HUAWEI Ads, please reach out to adsmea@huawei.com. You can also
visit the website here.