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Creating a viral campaign for a decade is a huge accomplishment. Many campaigns rise and reach fame then disappear from the spotlight and our memory after some time. It is not easy to create a masterpiece that will remain in the audience’s minds till now. People remember things that were significant in their lives. The Panda Cheese campaign “Never Say No to Panda” has made history since it reached the spotlight in 2010. The campaign has a huge fanbase till now and many people still remember it. This shows how this campaign impacted the viewers so much. This campaign is a true masterpiece in the marketing and advertising sector.
Birth of a Classic: The 2010 Panda Cheese Campaign
Let’s go back to the good old days of 2010 when we were all surprised by the Panda Cheese campaign on TV and how funny it was. The campaign was directed by the one and only Ali Ali and he was able to deliver the campaign’s message in the most creative way possible. The campaign earned the Silver Lion in Cannes Award. The Panda Cheese campaign is proof that the Egyptian advertising and marketing sector is strong enough to compete globally and that we are creative enough to earn global awards and be recognized globally among many countries.
Panda Power: Hilarious Consequences of Saying No to Panda Cheese
The campaign took the comedic direction to a different level. The campaign was very funny and surprising. When you say no to Panda she will come after you. The campaign was made in different locations and events. Can you imagine at a birthday party a panda destroying the cake because you forgot to get Panda Cheese from the supermarket, or you are in a hospital room and you’re not hungry for a delicious Panda Cheese sandwich and suddenly a panda appears in your room and destroys the TV? The ideas are so creative that till now the campaign is still remembered by many people. The shocking approach here is how the panda suddenly appeared in these locations and destroyed whatever was in front of it.
A Match Made in Marketing Heaven: Catchy Name, Creative Content, and Brand Recognition
The name of the campaign serves it very well. The ad copies that were made explained the name of the campaign in a very funny yet creative way. The name and the copies are clear enough for the audience to understand the campaign and enjoy it. The brand gained very strong recognition from this campaign. Nowadays people watch the campaign again on YouTube or bump into it while they are scrolling on social media and start smiling and remembering the good old days of 2010.
Nostalgia Reigns Supreme: Panda Cheese Makes a Comeback
Panda’s campaign is now a classic in the Egyptian advertising sector, but it is still remembered and watched. Many new generations now are aware of the campaign and they love it. That is what we call a successful campaign. The campaign has a huge fanbase and each year we are waiting for the comeback. Then finally we were surprised this year with the return of Panda’s campaign again thanks to Sterling Cooper group for bringing our beloved campaign back from hiatus. It was very surprising that Panda’s campaign is back now with new creative copies.
The Return of the Panda: A New Twist on a Beloved Campaign
The new comedic direction still serves the continuation of the campaign but with a new twist. The campaign is now starring the actors Mohamed Sallam and of course the one and only Panda. We think Sallam is a bit jealous of the panda because it is taking the spotlight from him. Sallam doesn’t want to act with the panda and keeps making excuses to stop filming, but as we all know “Never Say No to Panda” so he can’t say no. The new direction is funny and clear directed by Hady El Bagoury. The campaign made references to famous movies and series like The Godfather, Titanic, and Squid Game. The main copy focused on highlighting how Panda Cheese is unique from any other cheese brand in a funny way by putting the cheese into different experiments and the cheese keeps surprising Sallam more and more.
Campaigns that live for many years are successful because they can deliver a strong message that the audience still loves and remembers till now. The whole campaign was smart and it was praised by many people. Many campaigns are creative and take the trend, but staying on top for a long time is not that easy. We hope to see new creative campaigns that will last for many years like the “Never Say No to Panda” campaign.
