We know Mohamed Salah is taking the Premier League by storm this season but for Egypt, the most iconic moment in 2017 was in October, when the entire country came to a standstill when Salah fired in the extra-time penalty against Congo to send Egypt to play with the big boys in Russia 2018.
A strong mental game is the secret behind the success of many athletes, politicians and professionals. Mo Salah fights every second, every moment, every sprint, every tackle, every shot. He fights. This is Salah. This is why he is the hero of every Egyptian.
In Egypt, football is more than just a game and all leading brands cannot afford not to be in the business of football. Throughout history Pepsi has brought joy to each generation while connecting Egyptian fans with the world’s most popular sport, football.
Back in 2016, Egypt’s star Mohamed Salah has signed a deal with the fizzy giant drinks brand Pepsi-Cola, becoming the brand’s new face in the Middle East and North Africa.
The brilliant VO and footages used in Mohamed Salah’s #YallaNow campaign is now frequently used in the National Team motivational video prepared before each match.
For 3 consecutive years; Mohamed Salah from #Yalla Now to
Such moral is what make champions, persistence is what makes achievers not just in the field but out there, behind a desk, behind a machine, aboard a ship or a plane. That is what Pepsi wanted to invest in.
Today, Pepsi announces signing a new agreement with Egypt’s most prominent football super star Mohamed Salah to capitalize on the brand ambassador program have been running since 2016.
“Mohamed Salah is an Egyptian icon and role model. We are extremely proud of his continuous success and even prouder of the partnership that has been running for the past three years. We aim to keep providing our star and national treasure with our full ongoing support” stated Omar Farid, PepsiCo President, Middle East and North Africa.
“I am very pleased that the partnership with Pepsi is continuing for a third year. This year has been my best year on the field so far and it is bound to get more exciting with the remainder of this season and with the National Team” stated Mohamed Salah.
With an unexpected twist on the game and an invitation for everyone to play, Pepsi aims to inspire and set good success examples for upcoming generations. Join the conversation with #LOVEITLIVEIT.