Digital marketing

Dugout.com: New Social Media Network For Football Content

Football clubs and players already have a combined total of more than 1.2billion fans on social media across Facebook, Twitter, Instagram and Chinese microblogging site Weibo.

Some of the biggest football clubs are teaming up on a new football-based social media network, A new social media specialized in football developed to give football fans one platform that delivers access to their favourite clubs and players – away from the noise of multiple social media and news sites.

Dugout has been designed to offer football fans a highly customisable setup where they can choose which clubs, players or football influencers they follow. The site, which has dedicated profile pages for each club and player partner, promises to offer exclusive content including behind-the-scenes videos and interviews.

Dugout designed to be the ultimate destination for fans. Dugout connects football fans to the world’s greatest clubs and players – giving you exclusive behind-the-scenes content and access, all in one place.

Clubs with the most powerful social media following are joining forces on the new football social media website. Dugout has partnered with 27 clubs as well as players and influencers to offer football fans exclusive behind-the-scenes original content on one platform. Clubs including Barcelona, Paris Saint-Germain, Manchester City, Arsenal, Liverpool, Cheslea and Bayern Munich are some of the clubs that have agreed to take part.

Dugout.com, has signed partnerships with more than 150 players including Gareth Bale, Alexis Sanchez, Edinson Cavani, Joe Hart and Neymar, launches globally on Monday in eight languages.

Clubs will encourage their star players to launch their own pages on the site, and will post off-pitch and lifestyle content there before they do so on any other digital platform.

The football Social Media network will be free for new users, with the clubs given equity in the business “in return for club and player access and regular weekly content”.

dugout-social-media-launch
The behind-the-scenes of the behind-the-scenes. Get exclusive access to your favorite club & players on Dugout.

Dugout executives are said to have told clubs that growing interest in European football in Asia can be effectively exploited through mobile platforms. Dugout will be run by James Hilton and Elliot Richardson, two executives with sports and communications experience.

What to get more football experience? Create a FREE account today to customize your dugout strip, comment, react and save your favorite content plus loads more. Sign up to be the first to experience Dugout and see exclusive content from your favourite football clubs, players, legends and more!

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