Creative, Featured Stories, Knowledge Base, Recommended Stories

‘What The Font’ You’ll never need to ask with this app

One of the most annoying things that can happen to a designer, or even a business owner, is looking for…

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One of the most annoying things that can happen to a designer, or even a business owner, is looking for a font. Especially when an old designer leaves and you are left trying to figure out what font they used for your branded content.

Well for you, and those who simply love a good font, there is now What The Font.

The What the Font app is the new mobile app/version MyFont’s successful desktop font finder. This is the first mobile app with this function, although there have been many websites that do the same thing.

The application is able to recognized any font that your phone’s camera is aimed at, and includes similar fonts as well. All you have to do is point your camera to the text, and wait.

 

 

The application is powered by a powerful deep learning Artificial Intelligence (AI), making it faster and more accurate than its desktop version.

The AI also gives bonus options, such as identify connected scripts and identify multiple fonts in the same image.

According to Seah Chickering-Burchesky, Senior UX Designer at MyFonts, the app can identify 130,000 fonts with the help of machine learning. The latest version of the app can spot multiple fonts in one image, as well as connected scripts.

The app was created in order to help designers, font enthusiasts and others who want or need to figure out the fonts used in text.

What sets the app apart from the websites that have dominated this function for years is its instant answers, and offline applications.

Now you can find out the fonts used around your daily life. Like that menu’s font? The ad on the Metro? The cool font on this website? What The Font has you covered.

 

What do you think of the app? Interested in using it? Click Here to get it.

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Social Media Brand Logos Re-Imagined in Social Decay Era

A captivating series by CGI artist Andrei Lacatusu from Bucharest, Romania. “Social Decay” contains amazingly detailed 3D renderings imagining a…

A captivating series by CGI artist Andrei Lacatusu from Bucharest, Romania. “Social Decay” contains amazingly detailed 3D renderings imagining a crumbling post-social media world.

In the Social Decay series he shows 3D signs of popular social media brands that we use every day, such as Facebook, Google, Twitter, Pinterest, and Tinder, in the form of rusted, neglected neon signs symbolizing the fall of these Internet giants.

Lacatusu told Fast Company over email that his intention was not to state that these companies will eventually fall, but to symbolize “the decay of society itself.” Every age has its own form of decadence, he says, and social platforms are today’s scourge.

See more images from “Social Decay” below.

The ‘Social Decay’ series would make us wonder how longSocial Media brands will stay shiny and new?
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Creative

Social Media Design Trends of 2018

2017 was a crazy year for design, and an exciting year for social media designers all over the world. With…

2017 was a crazy year for design, and an exciting year for social media designers all over the world.

With every year comes new challenges, and it rings true especially for those in the content industry. One of those is the content design community, which have to keep up with the newest design trends each year.

Well this year, it isn’t just designers that should keep an eye out, but as people get more influenced by social media every year, marketers have to start keeping an eye out as well for the year’s top trends.

Here are our predictions for 2018’s social media design trends.

 

Different and bright color schemes

Usually, we know the unwritten rule of working with a brand and social media design.

Stick to the brand or logo’s colors.

Well, 2018 is the year to go wild because brands are escaping this rule and running wild and free!

Companies are now looking for new ways to stand out in the social media landscape, especially one as saturated as ours. Certain companies are rebranding specifically for this purpose, and they’re rebranding with the rainbow.

Look at Dropbox, whose 2017 decision to throw away their 2-solid color scheme has seen much success, and their new catalog of bright and various colors.

This new change enabled Dropbox to widen their creativity for their customer’s online experience and for their social platforms, without changing their extremely well-known logo.

The new brand colors show Dropbox’s growth and maturity, going from a simple online storage website to a place for creatives to share work.

Now, Dropbox is a colorful and extremely visible presence on the internet, with a wide range of fun and eccentric social media designs.

The international online auction house and seller, eBay also moved on to brighter colors, creating a more exciting social media and website.

 

For social media, an abundant set of bright solid colors can help separate you from competitors, as well as keep customers interested in following your page, maybe even favorite it.

 

Mesmerizing Gradients

Gradients may have been around for a while, all the way back to our elementary days when giving your essay titles a rainbow gradient made you feel super important and professional, but it’s continuing to brighten up boring backgrounds with a vengeance.

Already making a popular comeback in 2017, this trend seems to be building even more momentum, and may well be a main design trend of 2018.

Designers are going to have fun playing around with different color combinations, and customers are going to love it, from the simple 2-colored to gradient meshes with over 5.

For social media, this trend is another fun and exciting change for many companies, with the same benefits as bright solid backgrounds.

 *Giant Ant/Behance

Last year, Instagram’s decision to go gradient was mocked by many, especially with their new logo.

But, now the popularity of Instagram has made it clear, gradients are a great way to reach out to younger generations.

 

Double Exposures

This was such a big trend in 2017, from the beginner designer to high-end pros, websites and portfolios were filled with them.

This simple to do, at time, design technique has captivated audiences all of last year, and the trend will only continue to grow.

Although not feasible to maintain as the sole design style for your social media page, unless you only post occasionally, it is a great way to keep your audience coming back for more.

A great double exposure can also prompt many to share a beautiful image.

 

Typography Exposure

Here is a tricky design technique, tricky because its name is hard to figure out, that can elevate any social media page, especially service providers such as travel agencies, with a few clicks of a button.

Typography exposures have been around for a long time now, but has only been popular in certain industries.

This year, however, the style is coming out of its bubble and may make itself a strong social media constant.

 

The style is both simple and chaotic, but overall lends a clean and modern look to many designs. It is also a look that can be created for a daily content schedule.

The style can be found under other names as well, such as Typography with real life elements and negative space typography.

 

Bold Fonts

This is a trend that separates itself from others, by being headstrong and intrusive with a hint of in-your-face.

Designs using these big bold fonts are in-your-face, jumping out of the mundane timelines and dragging your eyes to them.

This trend is simple to add, and yet also simple enough to capture attention without being too crowded.

Another trend within this trend, trendception, is the usage of bold handwritten styles of fonts. These capture the eye even more than the usual bold font, as something new and fresh to let our eyes feast on.

Adidas does a great job of this, using beautiful handwritten fonts, in bold, to send out a powerful message.

 

Adobe also does an amazing job of mixing the two styles in their 2017 Digital Marketing study. Honestly, Adobe, being the world’s top creative everything, is using a bunch of last year and this year’s trends.

They are definitely winning the design race.

 

Creative Background Patterns

2018 is the year of the background, and here comes another trend that is going to sweep the world.

Creative backgrounds, with illustrations or simple geometric shapes, are having an amazing time on social. They’re clear, make images more catchy and dominant, and add a fun mix to any posting schedule.

NIKE VOMERO 12

*Maan Ali/inspirationde.com

Styles can range from product icons, geometric shapes such as circles, dashes, to personalized illustrations or icons to make you or your brand feel more authentic or closer to your audience.

 

Cinemographs and Better GIFs

Cinemographs made its way into our hearts, and social, only recently but is continuously growing in popularity.

This trend lends a classy touch to any still photo. Simple movements or happenings within the cinemograph can seem graceful, fluid, and elegant, unlike its cousin the GIF which is usually fun and colorful.

It may seem daunting to work on cinemographs, and may take time, but perfecting this design/GIF trend could land your brand a lot of love.

Branded GIFs had a strong presence last year, even after a small Facebook issue at the end of the year, and will continue to build its strong presence.

Simple, straight to the point GIFs have a big chance of dominating social in 2018. Try using some of the other trends in parallel to maximize its strength.

 

Split Page Design

A simple yet captivating evolution of the classic “hero” image for products.

This design trend simply switches the hero image to add more elements to the table, contrasting images and items to further catch the eyes of those scrolling through their timelines.

*ManvsMachine

This is a great trend for product pages, adding an entertaining yet simple touch to product posts, as well as images.

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Entrepreneurship, Featured Stories, Knowledge Base, Recommended Stories

When and how to start outsourcing your business?

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough…

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough local and international economy, companies have to do what it takes to maintain a steady profit, and find ways to reduce costs.

Outsourcing is becoming a big trend in many industries, due to its many advantages and low costs.

For small and big businesses alike, there comes a time when a decision must be made. Do you build a new team or primary service, buy certain tools or do you outsource for a short time?

That is another way that outsourcing can help.

 

So, when should you start considering to outsource?

Do you procrastinate when faced with a particular task?

Is it a one-time task? Is it a primary service that your business offers, or something for a specific client or project?

Is it a once a month task? Such as Legal duties, or financial accounting?

Are you still saving up for an expansion? Could you afford an expansion for this task?

Is it a non-essential function of your business?

If you’ve answered all by one of those as yes, then that is when you should be outsourcing.

A definition for outsourcing is “the strategic use of outside resources to perform activities traditionally handled by internal staff and resources.”

The reason is simple, because it can be advantageous most of the time.

Your business is saving money, effort, time and energy, making it more efficient on that tasks that truly matter.

 

Why should a business outsource?

So, you know when you should be looking into it, or maybe you’re interested.

The thought still lingers in your mind, it might be a good idea but why should I?

There are many things that you can consider that could make outsourcing a great opportunity for your business.

 

1. Employee costs and non-productive hours

Office space, cafeteria benefits, hospital visits, insurance, and lunch breaks are things that cost the company profit per full-time employee.

These are also things you can save on when outsourcing.

These make a full-time employee more than twice as expensive as a short offer for a freelancer.

 

2. Efficiency

Freelancers and outsourcing give you a special opportunity, an opportunity to capture and use talented people that you may not have been able to afford otherwise.

Talented graphic designers, high-end lawyers, highly-organized accountants, and smart assistants can be found as freelancers, and at a lower-price than full-timers.

They tend to be more efficient as they have stricter deadlines than full-timers, and may be able to do the job better than you or any other current employee.

 

3. Frees up internal resources

Getting freelancers doesn’t only work as a way to do unrelated or menial tasks, they also function as a way to lift weight off of your shoulders.

Using a content marketing freelancer to prepare content calendars, or receiving content from freelance content creators, can help free up internal resources.

Freeing you and your employees up for other important tasks, tasks that they can handle more efficiently with less of a work load.

 

What are you waiting for?

As you can see, outsourcing could be a very beneficial strategy for you and your business.

It does come with its own issues, such as communication and delivery of work, but if you plan it right, it will help you and your business thrive.

So, what are you waiting for?

Have another reason why outsourcing won’t be a part of your business strategy? Let us know in the comments below.

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CAMPAIGNS, Featured Stories

Mo’ Salah 2018 campaign should be pretty much as Vodafone brand as it gets

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the…

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the Nasr City district of the Egyptian capital playing for El Mokawloon SC during 2009-2010 season.

Today, Egypt winger Mohamed Salah with no doubt is the phoenix for his generation of Pharaohs. Mohamed Salah caught the attention of the football world for his speed and earned the world’s respect after his muted celebration after scoring a goal against Chelsea.

Since his historic penalty against Congo and qualifying Egypt to 2018 World Cup “with Salah’s help, of course”, the 25-year-old’s star is on the rise and this is the reason why he has been hailed as the ‘Egyptian Messi’.

Also Read ► Road to Russia 2018: The most prepared brands for the historical moment

Mohamed Salah is now branded as a successful young Egyptian who can be a role model to inspire Egyptians especially younger people and give an example to be emulated in behavior, commitment, and strive for success.

Salah, who has also been nominated for the CAF African Footballer of the Year award, is currently the Premier League’s top scorer after scoring 20 goals in 25 matches since signing for the Reds this summer.

Also Read ►Pepsi features Mohamed Salah in Advert about Ambition and Success

With statistics, Mohamed Salah is considered the most expensive Egyptian, Arab and, African player in the football history after moving to Liverpool last summer for 42M euros.

 

Why Mohamed Salah’s success is a triumph for Vodafone’s Branding Campaign

Vodafone Egypt today announced Mohamed Salah to be Vodafone Egypt’s newest brand ambassador. Accordingly, Mohamed Salah will lead Vodafone’s advertising campaigns for 2018 under the slogan “The future is exciting. Ready?”

In line with Vodafone’s new vision of optimism, Mohamed Salah up coming campaigns for Vodafone Egypt should achieve the brand aspirations and dreams for a better future and reflect Vodafone’s trust and hope for young people.

اللي جاي أقوى 💪

Posted by Vodafone Egypt on Wednesday, December 20, 2017

 

One of the toughest aspects of building a successful brand is building an emotional connection with consumers and Mohammed Salah was chosen by Vodafone Egypt as an example to achieve ambitions and to work towards a stronger and better future.

Also Read ► Vodafone Launches New Visual Brand Identity

Brand intimacy is the new paradigm in marketing and consumers connects more with brands when they seems to care about people like themselves and is making a positive difference in the world.

Mohamed Salah reflects Vodafone’s new brand identity and he is really an inspiring example of how to leverage your personal capabilities to get into the career you want and push-up your challenges from local to international standards.

Vodafone Egypt just clinched the best player in Africa from rival competitor Etisalat Misr

Back in Jun 2016, Mohamed Salah was featured in Etisalat Misr “Imagine Tomorrow” campaign. Today, by naming Mohamed Salah as Vodafone Egypt’s brand ambassador, its considered another victory for Vodafone to complete a winning deal with Salah who has been crowned BBC African Footballer of the Year following an exceptional year with AS Roma, Liverpool and the Egyptian national team.

Worth mentioning that Pepsi has chosen Egyptian professional footballer, Mohamed Salah as the new brand ambassador for Pepsi-Cola in the Middle East and North Africa (MENA) region in 2016.

Recommended Read ► Pepsi and Coke become “Frenemies” to support The Egyptian National Team

We wonder if  Salah would consider Coca-Cola campaign for World Cup 2018. Specially that Coca-Cola is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978.

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