Digital marketing, Events and Awards, Social Media

Five Reasons Not To Miss The Marketing Kingdom Cairo

With speakers from Twitter, Facebook, Google, Yahoo! and Shazam, the Marketing Kingdom Cairo, taking place from 25-26 October in Cairo,…

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone

With speakers from Twitter, Facebook, Google, Yahoo! and Shazam, the Marketing Kingdom Cairo, taking place from 25-26 October in Cairo, has been a frequent topic of discussion between Egyptian marketers in the past couple of weeks.

So what makes this event so special?

Here are out top reasons you won’t want to miss out on Egypt’s first ever international marketing event.

  1. The Marketing Kingdom Cairo is the first ever marketing event in Egypt to feature speakers from the world’s biggest social media brands.

Twitter, Facebook, Google, Yahoo! and Shazam are all scheduled to deliver presentations at the event, making it the first ever event in Egypt to have all of the world’s major social media brands under one roof in one place.

  1. Focus on global marketing trends and over 6 hours of interactive discussions.

Mobile marketing, online purchasing, content and customer marketing, as well as crisis communications and influencer marketing are only some of the topics covered at the event. The organizer has also included over 6 hours of interactive discussions to help you cover all topics in greater detail.

  1. Half day interactive workshop on Facebook marketing.

Aside from some amazing discussions, the Marketing Kingdom Cairo also includes a half day workshop by Scott Hicks, Former Client Partner at Facebook on Developing Your Brand Purpose On Facebook.

  1. Unlimited networking opportunities with local and global marketers.

According to Kosta Petrov, the Event Director for the Marketing Kingdom, the event has delegates and speakers from over 30 countries, making it a truly amazing opportunity to network and build new friendships in the marketing world.

  1. The Marketing Kingdom is the world’s fastest growing marketing event.

With shows in 11 different countries, in only three years, the Marketing Kingdom has become one of the world’s fastest growing marketing events. This year alone, the event was held in Croatia, Azerbaijan and Jordan and aside from Egypt, this year the Marketing Kingdom is also going to Georgia, Qatar and Iran.

If you need more information on the Marketing Kingdom Cairo or to register, please visit http://www.thepworld.com/pevents/event/100/marketing-kingdom-cairo

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
Related Articles
Social Media

Facebook Marketplace opens in Egypt; how can you use the platform?

Facebook has just released its Marketplace feature for Egypt, opening a wide new door for Egyptian Garage sales and marketers….

Facebook has just released its Marketplace feature for Egypt, opening a wide new door for Egyptian Garage sales and marketers.

Earlier today, Facebook announced it is finally releasing its Marketplace tab for Egypt, making Egypt among one of the first countries in the MENA region able to buy and sell things throughout the platform.

 

Facebook’s Marketplace makes it easy to discover, buy and sell items within the Facebook community. Users will be able to search for specific items, or search for near by sales from within the social platform.

With a search option, popular items/sellers, and nearby sales categories, users will have an easy time finding what they need. They can then directly message the seller to discuss terms and delivery.

For sellers, it is as easy as 4 steps. Take a photo of your product, enter a name, description and price, confirm your location and category, and post!

Marketplace is a new tab, available now, on the side of the Facebook timeline with the other explore tabs. Currently, the tab is available but still offline. The tab will be available in Arabic as well.

Talking about the new option, Jonathan Labin, Managing Director, Middle East, North Africa and Pakistan at Facebook stated, “Over 550 million people globally use Facebook today to buy and sell items in local communities. Marketplace builds on this momentum to create a single destination for people to discover, buy and sell items…

With an existing community of 164 million active monthly users in the Arab world, Facebook already has an audience that spends a lot of time on the platform – adding a mobile commerce function can help cement Facebook as the go-to app for almost all of one’s Internet-related needs.”

 

Using the Platform

For marketers, Facebook’s own E-commerce platform is a new beast to tame in our aim to reach audiences.

Due to its position within an already extremely popular social platform, one that tries to enable advertisers a space to show themselves, Marketplace can be a very interesting and lucrative place for marketers.

Here are some things you should take note of.

 

Brand Awareness

One of the ways that the Marketplace can be used is for Brand Awareness.

Having a product listing on Marketplace can provide you with a potential wide range of audiences. Users can find you when looking through categories, this also allows for a more targeted approach since users are already looking for your product or service.

When Facebook released the platform back in 2017 in America, Adweek stated “Facebook added that the buying and selling experiences triggered by Marketplace have led to a growth of 77 percent in users who may not have otherwise connected.” So, it is possible that the same thing could happen here.

Brand Awareness is made easy with a direct focus on the product, date and time, and a local address.

The only setback is that currently sellers can only use their profiles in order to post a listing. International marketers have gotten around this with a simple addition of their brand’s name and website on the description of the item.

 

Building Trust

Although many will see it as a limitation, posting through a personal profile may help marketers build trust with consumers.

Trust makes the difference in a sale and a pass, which is why it is important to use opportunities, like this, in order to build them.

Through the seller’s profile, people have the opportunity to put a face to the seller. This helps them get to know you, and feel a certain sense of security that many don’t have when shopping online.

Most people who shop online will only buy from brands or people they know and trust, this is one of the reasons why Craigslist and eBay don’t do well anymore.

 

Product Market Research

At the very least, Marketplace can give marketers some insight on what people are looking for in your categories.

Using the popular filter, marketers can search for their categories and look at what people are looking for. This provides an insight on what exactly is being demanded the most at that moment, then it is up to you to get your audience’s attention.

 

Looking ahead

So, is it possible that Marketplace will crave a place for itself in the Egyptian E-commerce scene?

What do you think? Let us know in the comments.

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading
Social Media

10 Egyptian (Non-Fashionista) Influencers to watch in 2018

Debates and discussions are rife in the Egyptian social media community about the impact of social media influencers. Many Egyptian…

Debates and discussions are rife in the Egyptian social media community about the impact of social media influencers. Many Egyptian influencers are in fact trend followers and play around topics to promote an absolute openness in their lifestyles.

But who can provide real value through improving and enhancing people’s skills and quality of life, through influence on digital channels?

We’ve been following mega-influencers who can entertain and enhance your mind through shareable content. It may be the end of January, but it’s still a new year, and a new year means new opportunities for re-shaping mindsets.

What better way to improve your year by introducing a few new and interesting influencers into your newsfeed? We all sometimes need a mindless scroll through our social media, why not make it interesting or worth a laugh?

Here are 10, non-fashionista but still fashionable in their own right, influencers that you should follow for 2018.

 

Motivation:

Like every year, 2018 is probably going to be a tough one.

Positivity throughout the year is important, not only to survive, but to make it through the tough times and the happy experiences with a smile. So, follow these guys to have good vibes throughout.

Ashraf Helal

Popular Life Coash Ashraf Helal is here to provide you with some light, yet deep, advice.


Hossam Heikal

This guy’s big hair and smile will bring some light into your newsfeed.

 

Science:

Why not enjoy the year with a bigger head on your shoulders? Fill it with knowledge and know-how with these two geeky comedians.

Da7ee7

Ahmed El-Ghandour, or Da7ee7, is an eccentric yet articulate young man who will use movements to get his point across. More importantly, his points and information are pretty interesting to listen to.

 

Egychology

Get past the slightly hard to pronounce name, which gets made fun of almost every video, and you’ll find a wonderfully insightful and intriguing bundle of information and facts.

 

 

Improving Your Language Skills:

With the globalization effect, English is becoming more and more important in both the workplace and at home. Sadly, not everyone has the time to practice their English.

But these guys are here to help you out, with random bursts of English knowledge to keep you on track.

Omar A. Abdelrahim

This English instructor comes with highly prepared videos to help you with some of the deep intricacies and details of the English language.

 

Ehab Ramzi

Looking for a less serious English instructor?

Ehab Ramzi makes sure to keep a smile on both his and your face as he corrects your grammar.

 

For Laughs and Fun:

A smile a day keeps the doctor away. Not to mention all those extensive studies that smiling and laughing makes you healthier.

So, keep the health issues away with these funny pages.

Ahmed Rafat

A funny man with an ear to the ground, watch Ahmed go around finding out just how funny Egyptians can be.

 

Bakri Khaled Kabakibi

Bakri may be acting on TV, but his Facebook is still a popular gateway for fans of his funny videos.

 

History:

We live in the only country that has the only surviving wonder of the Ancient World, and we’re full of other beautiful historic places and stories.

Passant Nur El-Din

Egypt’s most famous tour guide on social media, Nour el-Din’s aim is to encourage Egyptians to feel proud of their history and love their country by telling the hidden stories behind historical destinations.

Follow Passant as she walks us through some of the country’s historical and beautiful locations and histories.

 

Health and Medical Knowledge:

Lastly, health is going to be a big concern in 2018, as it has been for many years.

How well our bodies are tuned and taken care of play an important role in creating and producing top work.

Espitalia – الاسبتالية

Keeping your medical knowledge up to date can be difficult but Eman El-Emam (Script writing and content creation of Espitalia) can make it fun and simple..

 

Why list only “Non-Fashionista” influencers?

The proliferation of fashion-focused influencers has overrun our social media, with content that barely enhances our minds. These content creators are doing their best to bend the mold,and have connected with sizable communities. It is our responsibility to try and improve other lives through intriguing content, just like how fashionistas enhance our lives with their stunning aesthetics.

Finally, let us ask, can we all be influencers? Social Media platforms are making it easier to spread thoughts and share experiences, but should just anyone be called an influencer?

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading
Digital marketing

Dubai Police issued a LIVE fine on driver’s instagram video

Using mobile phones while driving is a traffic violation. Whether you are making calls, texting, or using any apps, including…

Using mobile phones while driving is a traffic violation. Whether you are making calls, texting, or using any apps, including posting on social media.

You can be caught by sophisticated cameras. But now, a new way of being found out has emerged. Dubai Police have spotted people live on Instagram stories while they are driving, and jumped into the live chat to let the people know that they will be faced with a fine!

Brigadier Saif Muhair Al Mazrouei, Director of the General Department of Traffic at Dubai Police, has confirmed the truth of the incident in pictures posted on social media sites regarding a fine issued to a person who was using his Snapchat while driving his vehicle on Sheikh Zayed Road.

The driver was talking with others when he suddenly received a message from Dubai Police on his Instagram that a traffic fine was issued to him for using a mobile phone while driving. Dubai Police issued a LIVE fine on this driver’s Instagram video while he is driving.

Dubai Police Issued a LIVE fine on this driver's instagram video while he is driving.
Dubai Police Issued a LIVE fine on this driver’s instagram video while he is driving.

But it wasn’t just the police, HH Sheikh Hamdan Bin Rashid Al Maktoum also engaged to notify and a traffic violation was being committed.

But it wasn't just the police, HH Sheikh Hamdan Bin Rashid Al Maktoum also engaged to notify and a traffic violation was being committed

Brigadier Saif Muhair Al Mazroui, director of Traffic Department in Dubai Police, told Gulf News that the Arabic driver was on Shaikh Zayed Road on Friday, and went live on his Instagram account while driving.

Other road users noticed him recording live on the road and called 901 to inform Dubai police.

“We received some calls about a man driving on Shaikh Zayed road on Monday afternoon while recording on Instagram. We checked his account and saw the live video and register a traffic offence,” Brigadier Al Mazroui said.

The driver who was broadcasting live on Instagram while driving, was fined by Dubai Police for being distracted while driving. The driver was fined Dh800 and four black points for being distracted while driving.

“Drivers can’t being distracted by their phones when driving on highways. We want people to be aware of such mistakes by drivers on our roads. Anyone can call Dubai Police to alert about any traffic mistakes done by other drivers and we check before issuing traffic fine,” Brigadier Al Mazroui added.

Earlier, Dubai Traffic received calls from several people on 901 that a person was Snapchatting pictures on a public road. One of them gave the police the Snapchatter’s Instagram Live account through which the police discovered that the incident was true.

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading
Events and Awards

Innovation TALK: Are you ready to be comfortably lost?

Think big picture, trends, next generation innovations , these were all farfetched at the time – now at hand and…

Think big picture, trends, next generation innovations , these were all farfetched at the time – now at hand and many more to come.

Those who led the way certainly had the guts to be comfortably lost. They knew they had experience and market know-how but they did not know the destination and were not afraid to fail either. That holds true to all strategic innovations.

This December Cairo hosts an Innovation TALK, first of its kind and in this format.Innovation TALK is half a day of mental triggers meant to inspire next big growth opportunities.

A call out to Investors & Manufacturers who want to make a difference to their growth model and sustain their brands agility to survive in an ever-competitive market and changing consumer habits.

As a first step, the TALK sets ground to what Innovation is not!

It is certainly not improvement and not short term. Next an understanding of consumer, shopper, and retail trends that are and will be shaping the markets. It also answers the question of how to localize global trends – choose what is a good fit to your market and brand .

This TALK is featuring Dahlia Zayed – a long time brand strategy and consumer insight practitioner ( follow her on LInkedIN for updates) who decided to end the year by sharing a download of insights from her TALKs and international forums attendance during 2017.

With the holidays just a foot away, some food for thought to refresh the innovation pipeline and gear 2018 onwards for growth.

Innovation TALK is an exclusive event for investors and businesses who seek growth across all sectors.

Some highlights from Innovation TALK agenda:

  • Key drivers to winning innovations
  • How to adapt your business model to innovation
  • Consumer trends & Emerging new segments: Kidults & Gen M
  • Retail trends: Amazon/ NIVO research on E-Grocery & Private label
  • Wholefoods Research 2018- Ingredients under the spot light
  • Think Google Beverages 2017
  • 2017 innovative launches: Food Matters Expo London
  • Coca Cola Investors ’day Atlanta

It will be held Dec 21st , 2017 9AM to 2PM at Intercontinental City stars Hotel – Cairo organized by FWD Consultancy.

To book your place CLICK HERE

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading