While its not an easy job to formulate a fast, witty with strong engaging Tweet and/or, Facebook post, But! the German successfully created brand interest beyond football when Lufthansa created such effective newsjacking and spontaneous post that capitalize on opportunities as they arise when Germany won FIFA World Cup in Brazil last night.
The best extra weight we’ve ever carried!
Effective newsjacking strategy requires some careful planning, getting buy-in from everyone involved and the ability to react quickly as opportunities arise. Newsjacking is a fine art, but it can be extremely powerful to building social media reach and engagement.
For newsjacking to be most effective, it should be a well-thought out part of an overall social media and PR plan. In short, you shouldn’t go into work one day and decide that today is the day you should engage in some newsjacking.