Fighting COVID-19: Responsibility Between People, Government and Brands

In light of the recent events, the role of social media has increased in our lives as we are now using it almost 24/7.

Ever since COVID-19 became a pandemic virus that infected the entire world, people headed to social media. They started to express either their opinions, spread awareness, or share the news and we have even witnessed some people with COVID-19 taking social media to share that this is not a joke and precautions must be taken firmly.

We have been noticing brands spreading awareness by changing their logos to encourage people on the social distance; but what we noticed lately how brands and restaurants are announcing on social media that they are helping doctors and nurses calling them “White Army”.

Supplies To The White Army

On the 18th of March, a restaurant called KIMBO Restaurant and Café sent meals and coffee to the doctors and nursing crew in Al-Abaseya Hospital that are taking care of cases with coronavirus.

On the 21st of March, and since it was Mother’s Day, they sent another batch to Al-Demerdash Hospital and stated that since it’s Mother’s Day, we want to reassure all mothers that their sons and daughters are getting proper meals.


TBS also announced yesterday that they would help doctors, nursing crew and paramedics and called them “White Army”. Their announcing post came saying that when a doctor or a nurse visits a branch to order they will be getting a 50% discount on their orders and a free coffee.


Supporting Hospitals in Small Regions

Burger King Arabia started a beautiful initiative, which is donating 25% of each meal’s price to the hospitals in small regions that are in need. The initiative was announced through a social media post and they made it a challenge inviting McDonald’s and Hardee’s Arabia to participate to show support.

We wonder what McDonald’s reaction would be and if they will reply.


Helping Families in Need

Due to the recent circumstances, a lot of companies had to apply “Work from Home” process and some can’t even find a job; therefore Domty Juice announced that they will support 1000 families who are in need with every Domty product so they can pass the situation we are going through. The initiative came in collaboration with Misr El-Kheir Foundation.


Resala Using Social Media for a Good Cause

Since the country and its people are going through a really hard time, the help didn’t just come from brands; Resala Charity Organization started another amazing initiative to support around 100,000 families that lost their jobs due to the spread of Coronavirus.

The charity made it a challenge and invited everyone who can participate especially brands and celebrities.

We have to say that the challenge is going great as we have seen a huge number of celebrities are taking part in it, like Tamer Hosny, Amr Youssef, Ahmed Dawood, Ahmed El-Sakka, the footballers Ahmed Fathy and Saad Samir and many more. Each one of them posted a video on their social media account stating that they will support a certain number of families with all their needs.

Resala announced that La Vache Qui Rit Egypt joined the challenge as they will support 1000 families and so far they have reached 6379 families and still counting to reach 100,000.

Stay Home Campaign

Ahl Masr Foundation collaborated with many celebrities to promote Staying at Home to limit the spread of COVID-19. They released a video of celebrities directing their message to the mass to encourage them to stay home; the video included Youssra, Ahmed Fahmy, Rania Farid Shawky, Sherif Ramzy and many more.

The campaign is inviting people to shoot a video of themselves at home and post it on Facebook using the hashtag #خليك_في_البيت, which means “Stay Home”.

Ahl Masr stated that they will take the uploaded videos and put them all together in one video to post it on their page to raise awareness of the importance of staying home and social distance these days.

It is a great thing to see everyone coming hand in hand to raise awareness and to help each other.

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