To mark the worldwide launch of FIFA 18 on September 29th, Adam & Eve DDB and EA SPORTS have developed a new and innovative skill move that is unique to the game. ‘El Tornado’, starring Cristiano Ronaldo is set to permeate the culture of football, video games, and sport.
Cristiano Ronaldo , The 32-year-old legend has had an outstanding year where he recently bagged a brace in the Champions League final and won his second La Liga title.
EA SPORTS created Tornado Move with Cristiano Ronaldo to show why FIFA 18 is ‘More Than A Game’. The move is a seamless dragback, flick, and spinning volley (like a tornado) that has never been attempted in a real professional game – yet.
Watch FIFA 18 Promo Ad staring Cristiano Ronaldo, Antoine Griezmann, Dele Alli, and James Harden put their spin on the latest skill move from The World’s Game.
The campaign is launching with a longform online film supported by 90s, 30s, 15s, social story formats, and TV globally.
The shorter videos for social media was created by Tim Vance, Paul Knott, Rasmus Smith-Bech and Jonas Roth, and directed by Adam Berg through Smuggler. Starcom is the media agency.
Mat Goff, CEO of adam&eveDDB says: “EA SPORTS FIFA is an iconic gaming and entertainment franchise. The chance to build a new skill into a game so embedded in culture is a rare opportunity. It’s been fantastic working with EA, the best footballing talent on the planet and the FIFA gaming community and we can’t wait to see El Tornado take the world by storm.”
Cristiano Ronaldo was picked as the cover star for the brand new FIFA 18 game. This year’s cover star, Cristiano Ronaldo, is a five-star skiller, meaning he can do everything – but you probably knew that already!
Ronaldo, Fifa 18’s cover star, finally performs the move on the pitch of Real Madrid’s stadium Santiago Bernabéu. Brands such as Adidas and Coke develop their own versions of El Tornado content.
Unveiled by EA Sports, the brand new footage provides a little insight on the game, which will be released on September 29.