Facebook launched Mentions July of last year to allow celebrities and other “influencers” to easily keep track of interactions and share content with their fans. Today, the company is introducing the ability for celebrities to share their content on Instagram and Twitter too.
Facebook announced Thursday that it has added new features to make it easier for celebrities and athletes to engage with their fans through the app. Once a user makes a post to Facebook via the app, they can simply click on the menu button above the post to share onto the additional media platforms.
Here are some examples of how public figures are connecting with fans using the app:
People who post to Facebook via Mentions can now share those posts on Instagram and Twitter. The change makes it easier for people with followings on other social platforms to reach them all through one app, a proposition that third-party apps have long promoted as a key feature.