Facebook launches Blueprint eLearning training and certification program for brands

Facebook announced three new tools for marketers: Blueprint, for agencies and larger brands;Learn How, geared toward smaller businesses; and an ad copy cheat sheet.

Facebook Blueprint is currently available only in English but will be appear in other languages later this year. It can be accessed online and on mobile. With more than 34 eLearning modules, Facebook Blueprint will help you learn the skills to move your business forward.

There’s a parallel learning center for small businesses or marketers totally new to Facebook called “Learn How.” It seeks to further simplify and demystify marketing on Facebook and covers four primary topic areas:

• Your Facebook Page
• How Facebook Ads Work
• Measuring Results
• Creating an ad

The Ad Copy Cheat Sheet

Just like choosing images for your ads, writing ad copy is both art and science. That’s why we created the the Ad Copy Cheat Sheet. (Click image below open). Save it, print it, share it with your team. These writing tips are intended to take some of the guesswork out of writing copy for your business’s ads.

Finally the company has relaunched its Facebook for Business site, which offers some of the same explanatory material but is also a doorway into ads creation. As before there are also “success stories” and campaign examples that can be sorted by geography, ad unit type, industry, campaign objective and business size.