Engagement Strategy

Facebook IQ: Get engaged with 26m people this Valentine’s Day

On Facebook, Valentine’s Day is not just for couples. True, it is the place where couples share relationship milestones and their friends like and comment to join the celebration. But Facebook is also a place where love is declared for friends, family and all those we hold close (even pets). It is a place where singles and couples alike have something to share­—where Valentine’s Day is for everyone.

On Valentine’s Day people use Facebook to declare love of all kinds. In the latest report from Facebook IQ, find out what people and marketers are talking about this February 14th.

How brands can seize the moment

Engage with the engaged: Valentine’s Day is one of the most popular days of the year to get engaged.2 The weeks following the holiday are the perfect time to reach out to newly engaged couples, as well as the some 2.6 million other engaged couples on Facebook.3 As the average engagement spans 14 months,4 brands have a long run-up to connect with newly engaged couples and become a potential partner through the entire wedding journey and beyond.

Aim your arrow at gift-hunting men: Nearly 8 out of 10 people who talk about Valentine’s Day gifts on Facebook are ages 18–44.5  And nearly two-thirds of Americans don’t begin planning until a week or less before the holiday,6  making the days leading up to February 14 an ideal time to connect with younger, gift-hunting shoppers, especially men, who will be doing most of the Valentine’s gift spending.

Spread the love: Love is the most popular topic on Facebook on Valentine’s Day among those in a relationship and singles alike. Reach out to the millions of Americans who are not in a romantic relationship on Valentine’s Day with uplifting reminders to celebrate the many kinds of love in their lives, including love for family members, friends, pets and, most importantly, themselves.


Note 2: Source: Facebook internal data based on stated and inferred data for Jan–Dec 2013 (US only, accessed Jul 2014).
Note 3: Source: Facebook internal data based on stated and inferred data for Jan–Dec 2013 (US only, accessed Aug 2014).
Note 4: Source: “TheKnot.com 2013 Real Weddings Study” by XO Group, Inc., Jan–Dec 2013. Survey of 13,000 US brides.
Notes 5 – 6: Source: Facebook internal data based on stated and inferred data for Feb 2014 (US only, accessed Aug 2014).

Posted by  on Facebook Insights

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