Brand ManagementEngagement StrategySocial Media

Facebook Down: Twitter Blow Up for Social Media Real-time Marketing

Facebook and Instagram, the social networking websites popular with users across the world, are now working again after experiencing technical difficulties.Facebook and Instagram have denied they were hacked following a 40 minute outage, blaming the issue on “a change that affected our configuration systems”.

Facebook said on its website it was working to resolve the issues which left many forced to use Twitter to share opinions, selfies and more. Users found they could not use the social networking websites or apps from 6.10am GMT.

With 148,913 tweets with hashtah #Facebookdown brands 

Facebook had 1.25 billion monthly active users at the end of September and 864 million daily active users on average. Based on their average activity data from 2013, the outage could have meant 98 million posts weren’t made.

The outage in 2010 lasted more than two hours and Facebook described it on their website as “the worst outage we’ve had in over four years”.

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