On the second day of the RISEUP Summit, the largest entrepreneurial event in the Middle East and Africa, Facebook announced that the number of monthly users in the MENA region reached 114 million monthly users in MENA region.
Ashraf Zeitoon, the Head of Policy of Middle East at Facebook, also announced the following numbers relating to Facebook usage in the MENA region:
- 100 million of them access Facebook on mobile.
- 26 million users access Facebook monthly in Egypt, 15 million per day.
- 68% of Egypt’s total Internet population is on Facebook.
- 23 million users monthly on mobile, 13 million daily.
- 3.6 million monthly Egypt Instagram users.
ASHRAF ZEITOON, Head of Public Policy MENA at Facebook Inc.
He leads the company’s public policy work in the region on a broad portfolio of issues including privacy, online child safety, freedom of expression, e-commerce regulation, social good and public sector uses of social media.
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Prior to joining Facebook in the summer of 2014, Ashraf worked in senior positions in Public Affairs and Communications with leading corporations in the Middle East and North Africa, including Aramex and Arabtec Holding. Before that, he held senior positions with the Governments of Jordan and Emirate of Dubai in several capacities including Special Aide to the Minister of Foreign Affairs of Jordan, Assistant Director of Government performance Directorate at the Prime Ministry of Jordan, and Director of Special Projects at the Executive Office of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai.
Ashraf is a former associate of the Dubai Initiative at the John F. Kennedy School of Government at Harvard University, and his writing has been published in the Financial Times and Foreignpolicy.com. He holds a B.A. in Political Science & English Literature from Yarmouk University in Jordan.