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It’s April 22, and there is a global call from mother nature to protect our planet. However, since we humans cherish evolution and technological advancements, we tend to kind of bend the rules and unintentionally find ourselves doing more harm than good when it comes to sustainability. That is why, in this article, we’re aiming the spotlight on top Egyptian brands that are taking sustainability to a whole new level.
These brands deserve to be applauded and recognized because they are looking ahead for a better future and giving our planet the break it deserves. On earth day, we salute you! And we would like to help you shine and get the exposure you wish for. Dive in to know who these brands are and how they are shaping a better and more eco-friendly future for Egypt.
Up-Fuse: Recycling Plastic Bags, Plastic Bottles, and Car Tires Since 2015
Cairo-based Up-Fuse is at the top of Egypt’s sustainable fashion game. This is a brand that took sustainability as a project and delivered great fashion products as a result of their dedication. Up-Fuse is known for their colorful bags, wallets, denim fashion items, and even accessories that are made from recycled plastic bags! This is a brand that is not just about fashion; as a matter of fact, this is a brand that is about creating opportunities and reducing the amount of waste that Egypt is suffering from.
This brand recruited creative local artisans who craft each product with love and a vision for a better future. They have recycled over 300,000 plastic bags that would’ve ended up in landfills or, worse, the Nile river, polluting water and increasing the level of disease in the country. Up-Fuse is a brand that promotes environmental awareness and creates a positive social impact. And on Earth Day, we are manifesting more brands like you and applauding this magnificent Egyptian effort.
Juhayna: Sugarcane Bottle Caps, Solar Panels, and More!
Having a big name in the market is something that comes with a heavy responsibility. A responsibility that Juhayna was more than happy to carry the weight of. Juhayna is more than a dairy product; this is a brand that redefined the meaning of eco-friendly products in order to benefit Egyptian lands and be of value. Juhayna, a leading dairy and juice producer, has invested in solar energy for its factories.
Additionally, this is a brand that adopted sustainable water usage and packaging methods. They turned to more carton or paper-based packaging and created sugarcane-based caps instead of plastic. For a brand of their scale, it’s a big leap in the right direction. Because when industry leaders make eco-conscious decisions, they set an example that entire sectors tend to follow.
Go Natural: Blending Nature With Good Scents
When it comes to clean beauty with local roots, Go Natural is a brand that deserves to shine. This is a brand that was founded with a passion for wellness and authenticity. Go Natural crafts its products using natural, toxin-free ingredients. They aim to make your skincare routine safer, simpler, and much more eco-conscious.
What sets Go Natural apart is its focus on organic and cruelty-free formulas. Ones that ditch harmful additives like sulfates, parabens, and silicones. From fresh perfume scents to body oils and lotions, every product is made with both skin and our planet’s health in mind. While the brand could share more details about its packaging and sourcing, its commitment to natural alternatives has helped raise awareness about safer, greener personal care across Egypt.
Eco-Fabrics, Big Impact: Reform Studio Turns Trash into Trend
Since this is Earth Day and we’re applauding brands that are helping planet Earth, we kept the best for last. Reform Studio is not just an eco-friendly brand; it is redefining revolutionary missions. Based in Cairo, Reform Studio is transforming plastic bags into durable fabric called Plastex. One that they use to create literally everything from home décor and furniture to fashionable accessories. Furthermore, this brand is one that received various awards for their sustainability efforts and social responsibility.
They are combating pollution, calling for people to help save marine and desert life, and creating a better future for their employees. Yes, their eldest member is Am Abdel-Moneim, their Sorting Master whom they proudly display as a grandpa who is the only source of income for his family. This is a brand that is saving lives from each and every aspect, and we celebrate you dearly on this beautiful and green day for your continuous efforts to save lives and save our planet.
Final Thoughts!
Not too long ago, sustainability in Egypt felt like a far-off vision. Something for other countries to worry about. But today, things are changing. Step by step, a quiet revolution is taking place and is rising. It’s in the hands of young entrepreneurs turning waste into beauty, small teams crafting clean skincare in their kitchens, and communities rethinking and redefining their way of consumption.
You don’t have to be an entrepreneur or brand owner to join the movement; you can simply start by supporting foundations like Greenish, Bekia, Outgreens, etc. Additionally, start shopping greener by supporting any of the brands mentioned above. That is because every choice you make matters. Happy Earth Day, and may we always flourish together towards a greener and more eco-conscious Egypt.
